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Work Background
Pop Up AgencyPartner
Jul. 2017Greater New York City AreaPop Up Agency was built from the ground up to be the ultimate solution for brands and artists to create incredible, impactful & inspirational experiences. We're a complete one-stop shop, from dreaming up unique concepts - to building them with proficiency, operating them like clockwork, and delivering tangible, bottom-line results.
Fancy.comGlobal Head of Business
Jan. 2015 - Dec. 2017Greater New York City AreaDiscover amazing stuff, collect the things you love, buy it all in one place.
MobileROIDirector of Business Development
Sep. 2014 - Jul. 2015New York, NY- Responsible for conceptualizing and executing partnerships/alliances with Fortune 2000 clients, tech companies and start-ups
- Develop new agency partnerships across global client bases (IPG, WPP, etc.)
- Lead prospecting and sales for key-accounts (Agency, Enterprise, Top Brands)
- Active role in company pivot to adopt AI technology and strategize a revamped SaaS platform
- Lead and Assist on new market entry strategy, formation of key alliances and establishing international footprint (LatAm, APAC, Europe)
- Participate in the new product/service conceptualization, strategy and initial development
- Project Manager – Key liaison for all existing client accounts, & manager of the full development cycle
- Creation of mobile prototypes, wireframes, requirements, sales materials, presentations, etc.
- Corporate networking through public speaking, attendance and interaction at industry conferences
UM WWSenior Investment Associate
Feb. 2013 - Nov. 2014New York, NYSenior Media Planner/Buyer on the ExxonMobil account. Digital focus across both b2b & b2c campaigns, with experience in Print, TV & OOH media.
MunchAmerica Inc.President & COO
Jan. 2012 - Mar. 2013New York, New YorkCo-founded Munch to address discovery & loyalty issues for local merchants, specifically restaurants. Positioned company as the anti-daily deal, creating a culture of high-value loyalty to combat the wave of one-time-use flash sale competitors.
O.G.S. Consulting, LLCCo-Founder / Consultant
Sep. 2011 - Feb. 2012New York- Consult Businesses on a variety of digital & social marketing topics - Execute projects which help to improve clients ROI, Traffic and Digital presence - Enhance brand feel and aspects to compete in a modern market -Developed and/or executed on social media strategy for 5 clients
Dream Careers Inc.Marketing & Media Specialist, London Program
Jun. 2011 - Oct. 2011London, UK
Dream Careers Inc.Campus Marketing Intern
Sep. 2010 - Apr. 2011Villanova,PA
Maxx Marketing, Inc.Intern-Sales & Marketing Department
Jun. 2010 - Aug. 2010Hong Kong-Developed conceptual ideas which would be used in promotions for Global Clients such as Shell, Kellogg's and KFC. -Sat in on client meetings as well as providing American insight in brainstorming sessions.
-Researched consumer trends, industry best practices and new technologies such as Augmented Reality. -
Artists & InstigatorsVenture Capital Marketing Intern
Jan. 2010 - Apr. 2011West Conshohocken, PA-Developed social media marketing strategy for affiliate brand
-Analyzed web marketing techniques (Adwords, Analytics, Banners, etc.) and helped redirect advertising spend to more profitable channels
-Handled a variety of on-the-spot tasks in a high-paced environment
-Prepared presentations for clients/portfolio brands **Worked for 3 full semesters
Pacer FinancialStudent Intern
Sep. 2009 - Dec. 2009Paoli, PAInterned with Pacer handling a variety of tasks including: -working with the customer database system to ensure it was accurate and up to date -Identified potential new clients by segmenting leads into different potential pools. -Various other inter-office assignments
International Service for Human RightsIntern-Marketing and Communications
Jun. 2009 - Aug. 2009Geneva, Switzerland-Marketing and communications interns for a human rights awareness organization affiliated with the UN in Geneva.
-Prepared presentations and designed layouts for promotional materials
-Worked to update website into a web 2.0 interface, include interactive features, and a forum for international discussion.
-Organized firms existing media into useable content.
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