African Safari Wildlife ParkOperations Director
Jan. 2017Royal Oak, Michigan, United StatesDirected $MM ethical, facility-wide operations including team staffing, budget management, guest relations, SOP development, regulatory compliance, and marketing strategy across an 88-acre tourist venue supporting 60% in annual revenue growth. - Optimized the customer experience by creating interactive engagement opportunities, providing wildlife education, and addressing urgent needs and questions, supporting a Google review satisfaction rate increase from 3.8 to 4.3 across 4.4K customers.
- Cultivated a people-centered team culture through streamlining the hiring process, ensuring accessible and transparent communication, and building incentive-based programming, yielding a 30% retention rate across a seasonal team of 80. - Managed comprehensive marketing strategy including social media marketing, campaign development, targeted messaging, website maintenance, pricing strategy, promotional advertising trade, and special events. - Directed technology optimizations including needs assessment, requirement definition, budget development, vendor vetting, and implementation management, centralizing inventory, POS, and financial management from 6 solutions to 1.
- Drove data-driven operations by developing customized reporting, creating dynamic dashboards, and performing ongoing analysis, enabling data-informed decision making and contributing to special offering revenue growth of up to 30%. - Scaled facility capacity to meet heightened pandemic volume from inventory and staffing to offerings and equipment, supporting 380k+ visitors annually through diverse initiatives such as operationalizing 2 $MM capital improvement projects enhancing customer visibility and accessibility, expanding facility traffic infrastructure to support 50% daily volume growth for a drive-thru experience, and implementing a digital ticketing and reservation experience from an on-site purchasing process.