Doug Forinash

Marketing Services Provider / Owner @tech2local

Marketing DirectorBrand ManagementBusiness OwnerTechnologyB2B✨ Business OwnerHubspotBankingBanking OperationsInfluencerYoutubeFacebook🐦 DesignYouTubeContent CreationStrategy and Product growthTwitterSMM ManagerPhotographerSocial MediaCommunity PlatformsContent ManagerBrand Marketing Manager🧨 ConsultingEdTech👍 Sales & BizDevInfluencer Marketing ManagerFinancial servicesProduct DesignerAffiliate MarketingUX/UI DesignerAdvisor🔥 Startup FounderHead of GrowthMarketoMediaMailChimpCredit unionsBanksBanking & Capital MarketsSTEMStrategic MarketingCommunications ManagerCommunity ManagerMarketingTechBrand advocateTeam LeadershipAIEditorProducts & ConstructionDigital MarketingMarketingProduct Consultant🧮 EducationB2CCopywriterContent StrategySEO ManagerResearcherDesign & Communications💸 MarketingTikTokLinkedInDirector of PhotographyAccount ManagerGrowth MarketingConsumer IndustryInstagramCMOFinTechCustomer ResearcherEmail Marketing ManagerDigital Ads Manager🎥 EntertainmentMarket Research💼 C-level ExecutiveCommunications and Media🏦 Finance📝 Influencer or Blogger

With over 15 years of experience, I've honed my craft as a growth-focused and highly-creative marketer who thrives on thinking outside the box while staying up to date on the latest technology and trends. As an AI (artificial intelligence) certified marketer, my journey has been driven by a deep passion for crafting compelling campaigns that not only captivate audiences but also drive tangible results. Whether it's developing innovative strategies or weaving engaging stories, I find joy in bringing brands to life and connecting with audiences in meaningful and highly-creative ways. Collaboration is more than just a part of my work; it's the heart of how I operate. I thrive in cross-functional teams, where diverse perspectives merge to create extraordinary outcomes. Building strong relationships with clients and stakeholders, understanding their unique goals, and exceeding their expectations with tailor-made solutions is what fuels my drive. If you're in search of a marketer who not only brings creativity and innovation but also a proven track record of driving growth, let's connect. I'm excited about the opportunity to bring my passion and expertise to your team.

Feedback from Doug’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

tech2localCompany Owner

Jan. 2023United States · Remotetech2local is a marketing and business service provider specializing in content marketing for small to mid-sized businesses. We began with the vision of democratizing the highly effective digital marketing strategies used by industry leaders by making them accessible to small to mid-sized businesses. We are problem solvers and serve our clients as a trusted advisor where no challenge is too big or too small. We serve a variety of industries including financial services (banks, credit unions, etc), the automotive industry, powersports, retail, ecommerce, local businesses and more. Visit tech2local.com for more information or send us a message.

PodVice President Strategic Partnerships

Jul. 2021California, United States · RemoteFocused on identifying and cultivating key partnerships to drive the company's growth and market expansion. I actively seek out new product-market opportunities, leveraging strategic alliances to enhance our software offerings and reach new customer segments.

CachedDirector of Product Marketing

Jun. 2023 - Jan. 2024New York, United States · Remote•Responsible for fintech GTM planning and national launch campaign of Cached smartphone application. •Led B2C product marketing initiatives ex. user onboarding journey emails, sales enablement materials, press releases, sales emails, etc

BundlefiDirector of Product Marketing

Feb. 2023 - Jan. 2024New York, United States · Remote•Led fintech B2C product marketing initiatives for e-commerce experience •Managed two growth focused website redesigns for both B2C and B2B •Managed and produced B2B content marketing efforts ex. blog posts, podcast, sales email writing, etc. •Responsible for B2B sales enablement efforts ex. defining sales journey, writing sales emails, one-pagers, sales enablement materials, etc.

VroomSenior Product Manager

Oct. 2022 - Feb. 2023New York, United States · Remote•Led fintech product initiatives for e-commerce flow specifically for vehicle financing, user experience, payment collection, and value-added products (VSP, GAP, etc). •Led financing and value-added product strategy including e-commerce customer experience, product offering, and lender development to increase financing conversion. •Partnered with design, engineering, sales, marketing, and other stakeholders to generate e-commerce improvements, define roadmap, and ideate on new tactics / strategies. •Managed external lender and referral source relationships to increase product adoption and drive sales revenue.

Ten CarmandmentsAuto Industry Content Creator & Used Car Shopper Advocate

Dec. 2021 - Feb. 2023United States · RemoteTenCarmandments.com is the ultimate unbiased used car buying resource for used car shoppers. We focus on educating car shoppers with the information necessary to be able to identify high-quality used vehicles and set themselves up for longterm success. With 20+ years of experience, we've identified the top 10 most important aspects consumers should consider when shopping for a used vehicle to be able to increase their chances of buying a reliable and high-quality used vehicle.

CaribouProduct Marketing Manager

Dec. 2021 - Sep. 2022Washington, District of Columbia, United States · Remote•Led fintech go-to-market strategy, planning, and execution of new B2C product pipeline including value proposition, branding, messaging, personas, audience, campaign strategy, and more for automotive loan products. • Led GTM creative strategy, legal/compliance, copy development, and sales enablement collateral on new lending (financial) product launches. • Served as the automotive industry and lending industry subject matter expert for the greater marketing/product team and worked cross-functionally to help inform company decisions with data. • Managed external referral partner relationships, digital user experience, and message testing.

KasasaMarketing Program Design Manager - Financial Products

Dec. 2019 - Dec. 2021Austin, Texas Metropolitan Area · Remote•Directly responsible for the program design and customer journey of multi-channel B2B & B2C fintech marketing programs to a network of 3 million Salesforce Marketing Cloud customers. • Led go-to-market strategy, planning, and execution of B2B & B2C new product pipeline (ex. Auto Loan, Personal Loan, Credit Card). • Partnered cross-functionally with marketing enablement/engineering, product, creative, and sales enablement to bring seven new revenue-driving marketing programs to life. • Served as financial services and lending industry SME by conducting extensive market/consumer research and leading internal company presentations on credit, lending, FICO scoring, and more. • Designed the lifecycle marketing customer journey that deploys email, SMS, digital display, and landing page tactics to increase cross-sell conversions into the existing customer-base. • Managed Kasasa’s external referral partners (ex. LendingTree) and agency relationships to bring new products to market and speed-up adoption cycle.

KasasaProduct Marketing Manager - Credit Card & Personal / Auto Loans

May. 2019 - Dec. 2019

KnowLemonsCreator – Used Vehicle Pre-Purchase Inspection Smartphone App

Jan. 2020 - Nov. 2021Austin, Texas, United States · RemoteDesigned, built, and filed a patent for a used vehicle pre-purchase inspection smartphone app that would allow any consumer regardless of prior automobile knowledge to properly assess the condition of a used vehicle they're interested in purchasing by following a step-by-step process on their smartphone. Used vehicle prices are at all-time highs which raises the stakes for the average used car shopper to buy a quality used vehicle. The sad reality is most consumers do not know how to properly inspect a used vehicle to assess the vehicle's condition and as a result they often buy lower quality used vehicles that can lead to problems down the road. By empowering consumers with the knowledge necessary to fully inspect and understand the car they are buying, this app could revolutionize the way consumers shop for used cars and steer consumers away from buying lemons.

Digital CreatorCreator / Influencer

Dec. 2015 - Feb. 2021Austin, Texas, United States · Remote• Built a widely recognized brand name for the hobby industry. • Developed an engaging online and social media content strategy targeted at enthusiasts to grow the brand on Instagram from zero followers in 2015 to 62,000 in 2021. • Built a quality-first content strategy that generated over 1,000,000 organic video views per month. • Partnered with industry manufacturers to build co-branded B2B marketing programs. • Ideated, filmed, and edited over 450 video clips for distribution on social platforms. • Built and managed the brand's e-commerce online store to convert social interactions into merch sales.

Medline Industries, Inc.Vendor Relations Manager

May. 2015 - Jun. 2017• Managed a portfolio of B2B customer relationships (ABM Account Based Marketing) with the intention of creating marketing opportunities, improving revenue, and efficiencies • Ideated, designed, and implemented B2B marketing campaigns for new and existing products to increase revenue and drive product awareness. • Worked with vendor relationships to increase backend funding revenue through implementation of new operational strategies.

Power AutomediaContent Marketing – Managing Group Editor

May. 2014 - May. 2015Murrieta, CA• Managed three SaaS content marketing platforms with annual sales revenue of $750,000+ each. • Developed B2B & B2C content marketing strategy, planning, and execution by identifying and researching target customers and competition to properly position products in market. • Managed social media content strategy and grew social account network to over 600,000 followers. • Created marketing budget and managed in-house copywriter team along with external contributors.

JPMorgan Chase & Co.AVP Small Business Banking

Jan. 2012 - May. 2014• Managed a territory of 100+ businesses and three branches with annual revenues of <$3 million. • Established and maintained relationships with business owners to increase small business lending pipeline, improve profitability, educate customers on financial products, generate business loan revenue, and ensure successful B2B marketing program implementation. • Led and coached branch staff on business lending products and branch marketing programs.

Union BankSenior Relationship Banker

Dec. 2008 - Oct. 2011• Graduated from Union Bank’s Small Business Sales Manager Training Program. • Managed a portfolio of B2C & B2B customers to increase loan volume and new account sales.

Championship Offroad RacingMarketing Manager

Jan. 2006 - May. 2008Orange County, California Area• Identified B2B partnership opportunities and built relationships with over 100+ businesses in portfolio to increase product adoption and drive revenue. • Managed all aspects of in-person marketing activation strategy at trade shows, corporate events, and company-hosted racing events. • Planned, designed, and implemented marketing tactics (ex. referral program, lifecycle marketing campaign, out of home / billboards, ABM Account Based Marketing) to increase awareness and drive revenue.

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀