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Work Background
University of Maryland Global CampusAdjunct Professor of Marketing
Oct. 2023
KARL STORZ United StatesSenior Manager, Digital and Social Media Marketing
Jan. 2021Los Angeles Metropolitan Area
California State University, NorthridgeMarketing Lecturer
Aug. 2017 - Jul. 2022Greater Los Angeles AreaPart time lecturer for Digital Media Marketing & Social Media Marketing
NAF DigitalDirector, Media and Sales
May. 2014 - Jan. 2021Greater Los Angeles AreaResponsible for programmatic & site direct media buying working with national and local brands & agencies to ensure maximization of digital media efforts through a large network of premium online publishers. Utilizing big data analytics and media buying technology to develop and execute strategic digital media buys. Prepare relevant and targeted reports in order to ensure empowered decision making for campaign optimizations. Conduct strategic business development within various direct response verticals. Manage and execute pay per call (inbound and live transfer) campaigns for direct response clients.
Lloyd New Media,LLCFreelance Digital Consultant
Jan. 2008 - May. 2014Greater Los Angeles AreaDigital media consultant that worked with small and medium sized business on how to effectively utilize the digital space. Managed several web design projects for the entertainment industry, consistently delivering on time and within budget constraints. Was responsible for the development of customized social media marketing initiatives and management of digital projects ranging from websites to social applications.
Social ControlAccount Director
May. 2013 - Dec. 2013Greater Los Angeles AreaResponsible for client project and budget management. Conducted strategic business development and increased outreach by 200%. Initiated and managed development of digital projects, working with clients, designers and developers to achieve client goals. Partnered with clients to design and execute effective social media campaigns. Directed a team of social coordinators and community managers.
Total ImmersionSales Coordinator
Oct. 2012 - Apr. 2013Greater Los Angeles AreaWorked with national sales team to identify and research potential clients and organizational partners. Managed development and implementation of outreach strategies with focus on brand conformity, resulting in increased targeted sales outreach by 300%. Tracked sales quotas, budgets, and profits (P&Ls).
APM MusicClient Services and Sales Development Representative, Cable
Apr. 2009 - Oct. 2012Part of a team responsible for the marketing and promotion of the company’s catalog of products and services to client base of approximately 800 accounts. Went on to be responsible for reporting on new revenue streams and analysis on how to expand existing potential by identifying “dormant” clients, and cross-promoting existing partnerships. Resulted in Increased revenue by $10’000 per month. Created detailed sales reports and client data accounts, monitoring engagement, usage reports and CRM with Salesforce.
CitizenGlobalProject Manager (Contract)
Jun. 2012 - Aug. 2012Greater Los Angeles AreaContracted to work at this revolutionary video sharing company. Worked on the Warped Tour social media campaign:
- Implemented the social media campaign by utilizing Twitter, Hootsuite, Facebook, and YouTube. - Identified the bands that had the most significant social media presence and targeted their fans to upload content of themselves at the Warped Tour 2012. - Targeted evangelist fans of the various bands on Warped Tour for engagement on various social media platforms. - Submitted daily updates to all of the social media profiles.
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