Justin McCall - Senior Product Manager, Resonate Digital

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Work Background

KingMakersSenior Product Manager

Jun. 2022Dubai, United Arab EmiratesResponsibilities: ◉ Drive product strategy and vision: Aligned with market insights, data analysis, and stakeholder needs, define the roadmap for agency-facing tools, solutions, and products. Lead product development: Craft detailed product specs, prioritize initiatives, and iterate rapidly based on data and user feedback. ◉ Manage cross-functional teams: Collaborate with engineers, designers, data scientists, business operations, and other stakeholders to ensure smooth execution. Own key metrics: Drive substantial growth in user adoption, engagement, and key agency success indicators. ◉ Solve complex problems: Identify and address UI/UX needs, manage competing priorities, and overcome technical challenges. ◉ Communicate effectively: Clearly articulate product vision and strategy to diverse audiences, from executives to engineers. ◉ Data-driven approach: Leverage data analytics to inform product decisions, measure impact, and optimize performance. ◉ Innovation champion: Explore creative solutions, conduct experiments, and embrace "out-of-the-box" thinking. ◉ Collaborative leader: Foster a strong team environment, build trust, and inspire high performance. ◉ Fast-paced environment: Thrive in a dynamic and rapidly growing startup culture. Additional Skills: ◉ Experience with merchant solutions, supply products, handheld terminals, POS, payment systems, or SaaS platforms. ◉ Fluent in engineering concepts and able to translate them for non-technical audiences. ◉ Passion for user-centric design and creating products people love. ◉ Proven track record of driving user growth at consumer-facing companies. ◉ Ability to seamlessly transition between strategic thinking and executing on details. ◉ Deep understanding of social web, mobile platforms, and viral mechanics. ◉ Excellent communication, data analysis, and product management skills. ◉ Obsessed with execution and delivering results.

RewardscoDigital Product/UX Manager

Jul. 2019 - May. 2022Umhlanga, KZN, South AfricaFulfilling a multi-faceted role at RewardsCo lent itself perfectly to my skillset, having strong experience in both UX/UI, Design, Development and Product Management. I managed a team of Developers and QA engineers that built products which were primarily aimed at generating online leads for mobile contracts. This also extended to internal backend management systems that supported the public facing products. We set out to redevelop the existing mondo.co.za website, making it far more user-friendly, while improving the lead generation as well as implementing a number of new services that the business was diversifying in including insurance, financial products and physical mobile devices. All product decisions made were backed up with data (internal and external) and research of user behavior, as well as extensive market and competitor research.

ResonateManaging Director

Feb. 2019 - Sep. 2019Johannesburg Area, South AfricaResonate Digital manages your company’s online and digital assets, using a combination of traditional and maverick methodologies. With a results-focused approach that encompasses every action and project, Resonate Digital gets your target audience talking.

TimesLIVE (Sunday Times)Senior Product Manager: Web & Mobile

Apr. 2010 - Apr. 2012Johannesburg Area, South AfricaWhen joining the Times Media LIVE team (back then it was Avusa Media LIVE), the Product Manager role was a brand new role and required the implementation of processes and management thereof. While at Times LIVE, we pushed the boundaries and more than doubled website traffic during the course of my time there. Revenue was drastically increased through various products we developed in conjunction with our strong sales team. I was instrumental in building the audience for the Times LIVE and Sport LIVE websites, creating advertising opportunities through content creation and features on the website. Negotiating commercial deals with advertisers became a simpler task thanks to the product improvements made by the team.

Wunderman South AfricaSenior Product Manager / Owner

Jan. 2018 - May. 2019Johannesburg Area, South AfricaI am tasked with managing the implementation of a White Label CMS based on Drupal for a large International client. I ensure that the design agencies build their design according to White Label specifications, and I manage any decision regarding customisations that may need to be made. This includes taking in the clients brief, understanding the impact on the White Label system and determining the viability of such a feature. Managing and planning the product roadmap is a top priority and communicate this to the development teams on a daily basis to ensure continuous improvement of the product. Market data research is used to identify how to enhance the product based on user requirements and analytics data. My passion is to see the product meet the needs of the client and of the users that interact with the White Label. With so many different websites in multiple markets, makes it a unique product with a broad range of user personas to cater for.

ForgoodSenior Product Manager

May. 2016 - Nov. 2017Johannesburg Area, South Africaforgood.co.za is an online platform that connects passionate people with needy organisations. It is a social market place where skills, goods, services and information can easily be offered and asked for. My position at forgood was to manage the digital product as a whole and to ensure smooth running of the product and the promotion thereof. I managed the product that was used for the general public as well as a White Label version that was sold to corporates to manage and market their Employee Volunteering Initiatives to their employees internally. From managing the UI/UX design and development of the product to overseeing the SEO, PPC and media buying portions of the business, I was responsible for all aspects of the digital product. Keeping abreast of global competitors was an important part of my role and gave us great insights into the movement of social impact in other territories.

eNCA OnlineHead of Product

Apr. 2012 - Apr. 2016Johannesburg Area, South AfricaI started at eNCA.com at the beginning of the project to build their brand new online presence (www.enca.com) as the Head of UX. I managed to the building of the product from scratch to a point where the news site was listed as one of the top news sites in South Africa, after only 2 years in existence. As the product became more detailed and grew exponentially, I moved on to the Head of Product role where I managed all aspects including design, development, branding, marketing, SEO and PPC. I guided the sales and development teams on the processes and strategy for moving the product forward. We established a solid basis for advertisers to get the most out of their campaigns with eNCA.

Private PropertyWeb Marketing Specialist

Dec. 2008 - Mar. 2010Umhlanga, DurbanWhen I started at Private Property, there was little value being achieved from existing SEO practices. My job was to expand on the SEO initiatives drastically and increase traffic to the website generated from search engine results. Between an outstanding Google AdWords campaign managed by the CEO and the SEO strategies implemented, we saw a massive increase in traffic over a 3 month period, where the traffic thereafter continued to grow.

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