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Work Background
Senior Lifecycle Marketing Manager
Thirty MadisonSenior Lifecycle Marketing Manager
Feb. 2022 - Apr. 2024Remote• Launched data-driven omni-channel marketing campaigns in Iterable, to improve custom engagement and retention • Collaborated with stakeholders across departments to ensure successful implementation of new data points and custom journeys in Iterable • Developed strategies for targeting leads and customers with personalized messages via email or SMS • Implemented automation processes for segmentation, and nurturing through Iterable to boost ROI
Email + Push Channel Lead - Contract
Chick-fil-A Corporate Support CenterEmail + Push Channel Lead - Contract
Jul. 2020 - Jan. 2022Atlanta, GA, United States• Spearheaded email campaigns, driving $140M in revenue, showcasing strategic and results-driven leadership • Transformed Chick-fil-A's digital communication approach, significantly increasing digital customer interaction and sales • Managed the day-to-day relationship with Chick-fil-A's email agency, and collaborated cross-functionally with analytics, data, and content marketing
Contract CRM Manager
T3Contract CRM Manager
Apr. 2020 - Nov. 2020Remote• Identified gaps in the existing CRM process and proposed solutions for improvement for Church’s Texas Chicken and ABM • Pioneered CRM strategy, enhancing client engagement through data-driven campaigns, boosting B2B/B2C interactions • Streamlined CRM campaigns, significantly improving client lifecycle marketing and team alignment across departments
Email Campaign Specialist
DRUM AgencyEmail Campaign Specialist
Nov. 2019 - Apr. 2020Atlanta, Georgia• Managed daily operations of the CRM system user management, strategic A/B testing, segmentation and reporting for Tractor Supply Co and SunTrust • Identified gaps in the existing CRM process and proposed solutions for improvement • Ensured compliance with GDPR regulations when handling personal information collected through our CRM systems
Senior Technical Campaign Manager
BrightWave - The Leading Email & eCRM AgencySenior Technical Campaign Manager
Jan. 2019 - Nov. 2019Greater Atlanta Area• Developed segmentation, testing plans, and deployments for client data lists ranging from 10k to 25 million subscribers • Facilitated new hire training, elevating team performance & campaign execution quality • Mastered CRM tools to streamline campaign analysis, improving accuracy by 25%
Technical Campaign Manager
BrightWave - The Leading Email & eCRM AgencyTechnical Campaign Manager
Jul. 2018 - Jan. 2019Greater Atlanta Area• Analyzed client needs, delivering tailored solutions in 10+ email platforms for clients such as Chick-fil-A, Char-Broil, Ruth’s Chris, and American Home Shield • Utilized insights from past campaigns and channel performance to build integrated marketing campaigns
Project Manager
BrightWave - The Leading Email & eCRM AgencyProject Manager
Jul. 2017 - Jun. 2018Atlanta, Georgia• Guided eCRM projects, ensuring on-time, under-budget delivery • Documented project requirements, processes and procedures • Recognized in top 3 performers across the entire company by leadership
Email Marketing Manager
PrimeSportEmail Marketing Manager
Aug. 2016 - Jun. 2017Atlanta, GA• Drove $1.8M revenue through targeted email campaigns, leveraging Marketo for effective segmentation • Analyzed data from email campaigns to optimize performance and develop insights
Marketing Coordinator
Strategic Products and Services (SPS)Marketing Coordinator
Oct. 2015 - Aug. 2016Alpharetta, GA• Implemented and analyzed A/B testing results to refine marketing strategies, enhancing campaign performance and ROI • Organized events such as trade shows, conferences, seminars, and webinars
Marketing Associate (Adcap Network Systems)
Strategic Products and Services (SPS)Marketing Associate (Adcap Network Systems)
Oct. 2014 - Oct. 2015Alpharetta, GA• Managed partner relationships and Marketing Development Fund programs • Created and deployed email marketing campaigns, press releases & website and social content
Marketing Automation Intern
Dodge CommunicationsMarketing Automation Intern
Jun. 2014 - Aug. 2014Alpharetta, GA• Assisted with the development and execution of automated marketing campaigns via Pardot • Compiled monthly analytics reports via Pardot and Google Analytics • Conducted research and analysis for Dodge and client marketing projects
Marketing Intern
Temporary Emergency ServicesMarketing Intern
Jan. 2014 - May. 2014Tuscaloosa, Alabama Area• Organized and executed the Temporary Emergency Services' Spring Forward 5K
Social Media Marketing Intern
AramarkSocial Media Marketing Intern
Aug. 2011 - Oct. 2013Tuscaloosa, Alabama Area• Updated and monitored Bama Dining’s website and social media pages •. Conducted and analyzed market research •. Sold meal plans to University of Alabama students and faculty
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