Jenny Garsh

Marketing Professional @CRM, marketing automation and lifecycle

Email Marketing Manager💸 MarketingCRM manager

Jenny Garsh is a seasoned professional with a robust background in customer relationship management (CRM) and lifecycle marketing. Most recently, she held the position of Senior CRM & Lifecycle Marketing Manager at Thirty Madison, a healthtech company dedicated to making specialized care accessible for all. Throughout her career, Jenny has demonstrated exceptional skills in developing and implementing strategic initiatives to drive customer engagement and business growth. Her expertise encompasses email marketing, customer segmentation, and analytics. Prior to joining Thirty Madison, she has worked with several notable brands including Chick-fil-A, Char-Broil, American Home Shield, Ruth's Chris, Tractor Supply Company and Suntrust. Jenny's strong leadership and strategic thinking have consistently led to improved customer experiences and increased revenue. Her passion for using data-driven insights to enhance customer relationships sets her apart in the field. Jenny holds a degree in Marketing, solidifying her foundation in business strategy and consumer behavior. Above all, she is a customer advocate, committed to understanding and serving the unique needs of each customer.

Feedback from Jenny’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Thirty MadisonSenior Lifecycle Marketing Manager

Feb. 2022 - Apr. 2024Remote• Launched data-driven omni-channel marketing campaigns in Iterable, to improve custom engagement and retention • Collaborated with stakeholders across departments to ensure successful implementation of new data points and custom journeys in Iterable • Developed strategies for targeting leads and customers with personalized messages via email or SMS • Implemented automation processes for segmentation, and nurturing through Iterable to boost ROI

Chick-fil-A Corporate Support CenterEmail + Push Channel Lead - Contract

Jul. 2020 - Jan. 2022Atlanta, GA, United States• Spearheaded email campaigns, driving $140M in revenue, showcasing strategic and results-driven leadership • Transformed Chick-fil-A's digital communication approach, significantly increasing digital customer interaction and sales • Managed the day-to-day relationship with Chick-fil-A's email agency, and collaborated cross-functionally with analytics, data, and content marketing

T3Contract CRM Manager

Apr. 2020 - Nov. 2020Remote• Identified gaps in the existing CRM process and proposed solutions for improvement for Church’s Texas Chicken and ABM • Pioneered CRM strategy, enhancing client engagement through data-driven campaigns, boosting B2B/B2C interactions • Streamlined CRM campaigns, significantly improving client lifecycle marketing and team alignment across departments

DRUM AgencyEmail Campaign Specialist

Nov. 2019 - Apr. 2020Atlanta, Georgia• Managed daily operations of the CRM system user management, strategic A/B testing, segmentation and reporting for Tractor Supply Co and SunTrust • Identified gaps in the existing CRM process and proposed solutions for improvement • Ensured compliance with GDPR regulations when handling personal information collected through our CRM systems

BrightWave - The Leading Email & eCRM AgencySenior Technical Campaign Manager

Jan. 2019 - Nov. 2019Greater Atlanta Area• Developed segmentation, testing plans, and deployments for client data lists ranging from 10k to 25 million subscribers • Facilitated new hire training, elevating team performance & campaign execution quality • Mastered CRM tools to streamline campaign analysis, improving accuracy by 25%

BrightWave - The Leading Email & eCRM AgencyTechnical Campaign Manager

Jul. 2018 - Jan. 2019Greater Atlanta Area• Analyzed client needs, delivering tailored solutions in 10+ email platforms for clients such as Chick-fil-A, Char-Broil, Ruth’s Chris, and American Home Shield • Utilized insights from past campaigns and channel performance to build integrated marketing campaigns

BrightWave - The Leading Email & eCRM AgencyProject Manager

Jul. 2017 - Jun. 2018Atlanta, Georgia• Guided eCRM projects, ensuring on-time, under-budget delivery • Documented project requirements, processes and procedures • Recognized in top 3 performers across the entire company by leadership

PrimeSportEmail Marketing Manager

Aug. 2016 - Jun. 2017Atlanta, GA• Drove $1.8M revenue through targeted email campaigns, leveraging Marketo for effective segmentation • Analyzed data from email campaigns to optimize performance and develop insights

Strategic Products and Services (SPS)Marketing Coordinator

Oct. 2015 - Aug. 2016Alpharetta, GA• Implemented and analyzed A/B testing results to refine marketing strategies, enhancing campaign performance and ROI • Organized events such as trade shows, conferences, seminars, and webinars

Strategic Products and Services (SPS)Marketing Associate (Adcap Network Systems)

Oct. 2014 - Oct. 2015Alpharetta, GA• Managed partner relationships and Marketing Development Fund programs • Created and deployed email marketing campaigns, press releases & website and social content

Dodge CommunicationsMarketing Automation Intern

Jun. 2014 - Aug. 2014Alpharetta, GA• Assisted with the development and execution of automated marketing campaigns via Pardot • Compiled monthly analytics reports via Pardot and Google Analytics • Conducted research and analysis for Dodge and client marketing projects

Temporary Emergency ServicesMarketing Intern

Jan. 2014 - May. 2014Tuscaloosa, Alabama Area• Organized and executed the Temporary Emergency Services' Spring Forward 5K

AramarkSocial Media Marketing Intern

Aug. 2011 - Oct. 2013Tuscaloosa, Alabama Area• Updated and monitored Bama Dining’s website and social media pages •. Conducted and analyzed market research •. Sold meal plans to University of Alabama students and faculty

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀