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Johnson & JohnsonSenior UX Designer
Mar. 2023Medellín, Antioquia, Colombia · Remote
Vein Clinic & Pain Treatment Center | VIP Medical GroupProduct Designer
Sep. 2021 - Mar. 2023Medellín, Antioquia, Colombia- I hired and trained a multifunctional team of 7 people and based on the understanding of the brand, I led them on how they could meet the objectives proposed in the previous position.
- Collaboration across different teams to meet the goals of the area.
- Together with my team, we increased the organic traffic of new leads on our social networks by 76.1% through the redesign and restructuring of the brand's communication strategy
- Reduced with my team by 19.8% in Q3 and by 52% in Q4 the cost of new leads obtained through SEM strategies thanks to the redesign and restructuring of the brand's communication strategy. - I reached the goal of new leads proposed for microsites (1000 new leads) surpassing it by +671 new leads more than we had planned.
Brand ColombiaConsultora de branding
Mar. 2021 - May. 2021Colombia- Communicational redesign for Brand Colombia to fulfill the internal perceptions of its employees and the external expectations from its target.
- Delivery of a complete guide for a brand book including archetype, enneatype, style and tone, keywords and possible applications.
- Delivery of a complete analysis and plan for the brand storytelling based on an internal investigation, given as results the wow moments of the customer journey and the communicational style of the brand.
Vein Clinic & Pain Treatment Center | VIP Medical GroupUX Lead
Jan. 2021 - Aug. 2021Medellín- Planned and structured the plan for the creation of the creative area as an in-house agency program within the company to reduce the costs of hiring freelance personnel and avoiding process information leakage. - Planned and structured the action plan of the marketing area and its goals for the year 2022. - Increased appointment requests by redesigning the company's web pages through the implementation of user preferences found in extensive research information on trends in design and consumer psychology
- Increased the conversion rate of new users to patients through the creation of microsites that summarized the value proposition of the brand by geolocating the target and their needs
Cámara de Comercio de Santa Marta para el MagdalenaBranding consultant
Nov. 2020 - Jan. 2021Colombia- Branding creation for internal entrepreneurship focused on impulse and scale high performance start-ups across the 3 scale model: Consulting, Building, Advisory. - Data analysis given for the client to understand how the brand needed to be, talk and look to later give shape to ESCALA MAGDALENA.
- Delivery of an structure to build a brand book, based on archetype, enneatype, style and tone, keywords, colorimetry and possible applications.
Vein Clinic & Pain Treatment Center | VIP Medical GroupUX & UI Designer
Mar. 2020 - Dec. 2020Colombia- Increased appointment requests by redesigning the company's web pages through the implementation of user preferences found in extensive research information on trends in design and consumer psychology
- Increased the conversion rate of new users to patients through the creation of microsites that summarized the value proposition of the brand by geolocating the target and their needs
Low Carbon CityCommunications Official
Aug. 2019 - Dec. 2019Medellín- Executed all the communications plan for the IV Low Carbon City World Forum a global event, led by citizens, which aims to spread knowledge and promote innovative solutions to collectively build new, low carbon and climate change resilient cities. https://costarica.lowcarbon.city/en/ - Executed all the communications plan for La Mesa Latina in Medellín a latin american event lead by Ciudad Emergente where we bring together the venezuelan people with the nationals to help them to unite forces and build a better society based on cultural understanding. https://lamesalatina.org/
AIESEC en ColombiaVice president of external relationships
Jan. 2017 - Jan. 2018Medellín, Colombia- Lead a goal oriented team of 10 people, all searching new candidates that wanted to develop their leadership skills participating on volunteering experience
- Achieved a goal of 1000 new leads as prospects to do an outgoing volunteering or professional program during a year
- Lead a pipeline of 3 new leaders for the upcoming executive board of 2018
- Part of the Congress Committee for the AIESEC International Congress in Cartagena that gathered almost 1000 people from all around the world, planning the future of the organization, thinking in build a better society based on value based leadership and cultural understanding.
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