Polk and Associates, PLCMarketing and Technology Coordinator
Nov. 2012 - Jul. 2014Greater Detroit AreaMarketing Experience Developing, planning, implementing, and measuring all aspects of the firm’s digital strategy, including: -Planning, coordinating, and implementing a content marketing strategy across multiple channels
-Planning and implementing an email marketing strategy In addition to general strategy insights:
-Planning content and email calendars to achieve business goals, balance client development, and drive traffic
-Optimizing, organizing, and properly maintaining email lists for specific campaign deployments
-Researching and soliciting content for communications in collaboration with internal departments, and coordinating procurement of articles contributed by staff
-Developing and producing organizational communications including blog posts, emails, social media, marketing materials, and other vehicles
-Capitalizing on opportunities to inform clients of breaking news, events, and enhancements to improve their overall experience
-Ensuring adherence to deadlines, brand management guidelines, and best practices for all communications
-Analyzing and measuring campaign data for reporting
-Coordinating with web developers to ensure all information is accurate and effectively displayed to coincide with branding, business goals, and best practices Additionally... Administrative Experience: During my time at Polk, I have worn many hats, counting stepping in for an administrative assistant while she was on an extended leave. This included acting as a liaison between the firm and our clients, preparing official correspondence, supporting general administrative functions, working on special projects for firm organization, and more.