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Work Background
Badger Paperboard Inc.Marketing Manager
Sep. 2018Austin, Texas Metropolitan Area- Develop and implement marketing strategies to achieve company objectives.
- Conduct market research to identify consumer needs, trends, and competitor activities.
- Plan and execute marketing campaigns across various channels (online, offline, social media, etc.).
- Manage advertising and promotional activities to enhance brand visibility and reach target audiences.
- Collaborate with sales, product development, and other teams to ensure alignment of marketing efforts with overall business goals.
- Analyze campaign performance metrics and adjust strategies as needed to optimize results.
- Oversee the creation of marketing materials, including content, graphics, and messaging.
- Build and maintain relationships with media outlets, influencers, and partners for PR and collaboration opportunities.
- Stay updated on industry trends and best practices to continuously improve marketing effectiveness.
Strive LogisticsCarrier Sales Representative
Jun. 2017 - Sep. 2018Austin, Texas Area- Built and developed carrier relationships while managing existing accounts
- Negotiated pricing to properly and efficiently facilitate the movement of freight
- Resolved carrier issues to ensure carrier satisfaction and retention
- Coordinated with sales teams and managers to understand customer expectations
Impact Networking, LLCOutside Sales Intern
Jan. 2017 - Apr. 2017Madison, Wisconsin- Provided support to Account Managers in assigned territories
- Prospected via cold calling and phone calls for new business development
- Participated in weekly strategic sales meetings
- Assisted in the execution of client technology demonstrations
- Assisted in the promotion of customer events
RE/MAX GrandSocial Media Intern
Nov. 2016 - Jan. 2017Baraboo, Wisconsin- Coordinated #HomeForTheHoliday photo campaign
- Created advertisements for new listings
- Updated and maintained social media accounts
- Designed new agent on-boarding guide
Badger Paperboard Inc.Administration and Sales Intern
Jan. 2015 - Jan. 2015La Mirada, California- Determined method of shipment and prepared bills of lading and invoices
- Estimated freight or postal rates and recorded shipment costs and weights
- Answered customers' questions about products, and prices
- Introduced new products to customers
- Redesigned promotional products
Edgewood CollegePublic Relations Coordinator for Spanish Department
Jan. 2015 - Jan. 2015Madison, Wisconsin-Wrote press releases for local news and school web pages
-Collaborated with Spanish speaking community to put on theatrical performance
-Organized activities throughout the celebration
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