Kara Smiley - Marketing Manager, Badger Paperboard

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Work Background

Badger Paperboard Inc.Marketing Manager

Sep. 2018Austin, Texas Metropolitan Area- Develop and implement marketing strategies to achieve company objectives. - Conduct market research to identify consumer needs, trends, and competitor activities. - Plan and execute marketing campaigns across various channels (online, offline, social media, etc.). - Manage advertising and promotional activities to enhance brand visibility and reach target audiences. - Collaborate with sales, product development, and other teams to ensure alignment of marketing efforts with overall business goals. - Analyze campaign performance metrics and adjust strategies as needed to optimize results. - Oversee the creation of marketing materials, including content, graphics, and messaging. - Build and maintain relationships with media outlets, influencers, and partners for PR and collaboration opportunities. - Stay updated on industry trends and best practices to continuously improve marketing effectiveness.

Strive LogisticsCarrier Sales Representative

Jun. 2017 - Sep. 2018Austin, Texas Area- Built and developed carrier relationships while managing existing accounts - Negotiated pricing to properly and efficiently facilitate the movement of freight - Resolved carrier issues to ensure carrier satisfaction and retention - Coordinated with sales teams and managers to understand customer expectations

Impact Networking, LLCOutside Sales Intern

Jan. 2017 - Apr. 2017Madison, Wisconsin- Provided support to Account Managers in assigned territories - Prospected via cold calling and phone calls for new business development - Participated in weekly strategic sales meetings - Assisted in the execution of client technology demonstrations - Assisted in the promotion of customer events

RE/MAX GrandSocial Media Intern

Nov. 2016 - Jan. 2017Baraboo, Wisconsin- Coordinated #HomeForTheHoliday photo campaign - Created advertisements for new listings - Updated and maintained social media accounts - Designed new agent on-boarding guide

Badger Paperboard Inc.Administration and Sales Intern

Jan. 2015 - Jan. 2015La Mirada, California- Determined method of shipment and prepared bills of lading and invoices - Estimated freight or postal rates and recorded shipment costs and weights - Answered customers' questions about products, and prices - Introduced new products to customers - Redesigned promotional products

Edgewood CollegePublic Relations Coordinator for Spanish Department

Jan. 2015 - Jan. 2015Madison, Wisconsin-Wrote press releases for local news and school web pages -Collaborated with Spanish speaking community to put on theatrical performance -Organized activities throughout the celebration

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