Sufyan Masood

Group Head AI & Applied Analytics @XL Axiata

Indonesia✔️ ITProject ManagerML EngineerData ScientistData EngineerData AnalystBI AnalystBusiness AnalystAdvisor🧨 Consulting

Muhammad Sufyan Masood is a seasoned professional with over 18 years of experience in AI, Analytics, and Business Intelligence. Currently, he is serving as Group Head AI & Analytics Centre of Excellence at XL Axiata, where he drives AI and analytics strategies supporting customer experience, product portfolio enrichment and organization empowerment by introducing AI based efficiencies in processes. At XL Axiata, he successfully delivered AI solutions for network CapEx utilization and developed Tower Profitability framework that significantly improved site profitability. Fiber deployment strategy is one of his key achievements that connected over 200,000 houses, increased enterprise revenue by 45% through AI recommendations and improved sales efficiency with AI planning. At Vodafone Qatar, Sufyan led data transformation initiatives, data warehouse migration, reporting toolkit setup and established a digital experience layer for real-time analytics. He set up an AI/ML factory for AI use case deployment and managed the IoT platform to support 5G goals. One of his core strength is building data science, analytics, and visualization frameworks that reduced redundancy and increased overall analytics department performance. He delivered AI & Data monetization framework that resulted in incremental revenue. At Telenor Pakistan, Sufyan led comprehensive BI projects, streamlining group reporting across markets different Telco markets including Bangladesh, Thailand & Malysia and enhanced ETL efficiency by 40%. Sufyan possesses a robust foundation in computer science complemented by advanced business studies. Additionally, he has enhanced his expertise by completing Applied Data Science Programs Known for his strategic planning, team leadership, and ability to deploy cutting-edge technologies, Sufyan excels in achieving business goals. Throughout his career, he has consistently driven impactful Data, AI and analytics solutions in the telecom sector, making significant contributions to the industry

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