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Work Background
Head of Marketing
EO ChargingHead of Marketing
Apr. 2023London, England, United Kingdom- Own full brand and growth strategy for the business (B2C and B2B). - Launched re-design of communication strategy & website inline with the business moving to a primary SaaS model. - Currently launching GTM strategy for both the hardware and software products across Europe. - Built the ROI revenue model. - Manage seven-figure budget.
Senior Brand Marketing Manager (acquired)
GorillasSenior Brand Marketing Manager (acquired)
Jul. 2022 - Apr. 2023London, England, United Kingdom- Led UK marketing function from pre-launch in London to acquisition by Getir and exited post acquisition. - Grew Gorillas from an unknown brand in London to the consumer first choice brand amongst Grocery QCom Brands. - Grown the business's revenue from £400 on or first weekend to a multi-million ARR. - Manage multi-million pound budget across all ATL, BTL & CRM UK channels. #fasterthanyou
Interim Brand Lead / UK Marketing Manager
GorillasInterim Brand Lead / UK Marketing Manager
Mar. 2021 - Jul. 2022London, England, United Kingdom- #1 Gorillas marketing employee outside of HQ (Berlin). - Built the UK brand as the interim brand lead for the first 6 months of operation. - Running all ATL and consumer facing campaigns in the UK. - End to end management of all Gorillas locally run ATL brand / digital campaigns. Notably our two breakout campaigns : '10/10 in 10' and the award winning 'Whatever London Wants'. #fasterthanyou
On-Trade Marketing
Red BullOn-Trade Marketing
Oct. 2019 - Mar. 2021London, United Kingdom
On Trade Sales & Marketing Specialist - London
Red BullOn Trade Sales & Marketing Specialist - London
Jun. 2018 - Oct. 2019London, United Kingdom• Execute Red Bull’s On-Premise Marketing strategy across London
Head of Partnerships (Anchorage Festival)
Marfleet EventsHead of Partnerships (Anchorage Festival)
Mar. 2018 - Oct. 2020Central London
On Trade Sales & Marketing Exec
Red BullOn Trade Sales & Marketing Exec
Jun. 2017 - Jun. 2018Central London
Student Marketer
Red BullStudent Marketer
Mar. 2016 - Sep. 2017Canterbury, United Kingdom• Managed every aspect of Red Bull from a business perspective at the University and in the city of Canterbury with a focus on student engagement.
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