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Work Background
Essay ProductBrand Lead
Mar. 2024 - May. 2024United StatesI was tasked with developing an organic traffic growth strategy for the US market, which included SMM, PR, Influencer partnerships, Outreach, Events, Email, and Digital campaigns. This approach increased the client base and customer acquisition and retention. Key Contributions:
• Conducted marketing research and analytics to support data-driven decision-making.
• Led and managed a multidisciplinary team, including marketing, influencer relations, social media management, writing, and design specialists.
• Monitored and analyzed costs and performance metrics across various channels to enhance the effectiveness of the strategy.
Crypto FintechSenior Global Marketing Strategist
Sep. 2022 - Aug. 2023SpainI spearheaded the creation and implementation of successful strategies for several teams. My expertise in research and development, alongside my ability to communicate effectively, ensured that we exceeded company goals. Here are some of my noteworthy achievements: • I executed multiple research projects and conducted audience interviews, providing valuable insights into our target market.
• I used data-driven insights to lead regional marketing strategies, resulting in the successful execution of strategies for 3 new markets.
• My ability to collaborate seamlessly with multifunctional teams - including product, BizDev, SEO, SMM, and PPC - was key to the successful execution of our strategies.
• I helped optimize processes by implementing AI.
• Based on my data analysis, I identified a previously untapped audience for our product.
TON DiamondsStrategy and Analytics Adviser
Jun. 2022 - Apr. 2024Amsterdam, North Holland, NetherlandsMy role involves utilizing a blend of classical economics and marketing expertise to drive innovation and enhance market strategies within blockchain initiatives. My approach includes conducting in-depth research, analysis, and strategic sessions to optimize technology deployment and market interaction. • NFT Market Strategy: To increase sales and revenue in the NFT marketplace, I conducted comprehensive research and developed effective strategies for positioning, communication, and promotion. This enabled the business to make well-informed decisions and implement strategic product measures. • Tokenomics Development: To boost token sales and usage, I analysed market trends and user behaviours, looking for a sustainable tokenomics model. • Lending Protocols Integration: To advance the tokenomics approach, I analysed the lending protocols market for platform integration, helping create a liquid platform model.
IntegratEd charity projectStrategist | Co-Founder
Mar. 2022 - May. 2022PolandCurrently, about 2 million children in the war in Ukraine have found themselves abroad without the knowledge of the language. The IntegratEd charity project was created to give children and young people the opportunity to learn Polish for free and to integrate more easily into Poland. My actions:
- I've created and updated the project strategy; - hired a team of project manager, communication managers and mentors; - managing the process of creating NFT charity project to rise the funds;
- managing team and results. Results:
- we've got 650+ students in a few days (while the plan was 100), - we created a media channel (and got 300 students in 1 week),
- we have already helped 100 students to learn basic Polish. The project was ended because there was no more reason for its existence, and we reached our goal (for a few months children already knew the language to being integrated, and got the option to go to local schools abroad).
OchisHead of Marketing & Strategy. Managing partner
Dec. 2021 - Apr. 2022My №1 challenge was to help increase sales for a sustainable start-up. • Updated business strategy based on analytics and investor goals.
• I analysed and improved operations for all departments.
• Implemented and tracked the company's plans. Cascaded company goals to department plans. (Agile, OKR)
• Improved team management process (Adizes, Belbin, Spiral dynamics).
• Managed licensing, certification and payment systems to expand the market.
• I prepared reports and plans for investors.
• Initiated the creation of +2 products based on analytics. TOOLS
Asana, Figma, Keynote, Miro, Google Analytics, Shopify
OchisMarketing Lead
Aug. 2021 - Dec. 2021Ukraine• Prescribed sales strategy based on analytics and formed a sales department. As a result, increased sales x 3.
• Set up websites' analytics. • Team & project management. (Agile, Scrum, OKR, JTBD)
• I revised the brand marketing plan, team and processes according to the tasks and goals of the company.
• Furthermore, I created a support department and scripts.
OchisBrand Marketing Strategy Advisor
Apr. 2021 - Aug. 2021• Developed the brand and comm strategy. • Supervised PR, SMM and creation of a new website.
• Market and competitors monitoring. • Conducted customer interviews and created consumer profiles.
Get IT Done AgencyMarketing Lead
Mar. 2021 - Sep. 2021Odessa, Odessa, UkraineMy main goal was to scale employee applications via company Internships.
• Analysed market and competitors to find growth through a new target audience.
• Updated marketing strategy and cascaded it into PPC, PR, SMM, event & email plans. • I tested new platforms and instruments.
• I upgraded the brand identity and managed the creation of a new website.
• Project & team management (agile, scrum, OKR, JTBD). • Creative direction & content management of designers and copywriters.
• Improved the funnel and composed a lead processing script.
• I created a dashboard for the entire team to track results in real-time.
• As a result, I doubled the number of applications monthly. TOOLS
Asana, Notion, Figma, Keynote, Google Analytics, Tilda, Sendpulse (email automation), Letsads (SMS automation), Google Workspace
Finger, Creative & Communication AgencyBrand Marketing & Communication Leader
Jan. 2019 - Nov. 2020Ukraine• Research and analytics. Interviews. Insights and trend watching. • Brand strategy and positioning creation. • Communication strategy creation and planning. Define core messages connected to vision and strategy.
• Define and operate communication channels.
• Content & SMM strategy.
• Creative-direction & content management. Social networks management. Community building. PR Strategy. Media & influencer mentions. Events integrations. • Project & team management (Agile, Scrum, OKR, JTBD). Client: fuelfinance, Financial Services - Brand & Communication Strategist
• Content I managed was raised x3 ER and used for top media. • During the Covid, the numbers of requests and average bills were increased x 3. Client: Drommel, Furniture Brand - Brand & Communication Strategist
• The crisis management strategy helped keep sales on the pre-COVID level (-8% drop). Client: Radar, Security App & Service - Communication & Creative Strategist
• Planning and budgeting PR activities. Atlas Weekend brand integration. • Collaborations with Life, Vodafone, and Huawei.
• I developed GTM strategies for Kazakhstan, Russia, Belarus, and Poland. TOOLS
Asana, Notion, Figma, Keynote, Google Workspace
NDA CPA networkAffiliate Manager
Mar. 2016 - Aug. 2018Киев• Tracked analytics daily and updated settings. Analysed traffic for fraud (scam)
• I communicated with international partners daily.
• Updated the product as a marketer. • I set up quick replies and email chains at the Intercom.
• Mentored newbies.
• Increased monthly ad budget from $0 up to $150 000. TOOLS
JIRA, Intercom
Kyiv Sunrise Yogaz - yoga events | Avatar - yoga festivalEvent & Marketing Lead. Festival Director
Jan. 2015 - Mar. 2016УкраинаKyiv Sunrise Yogaz is a yoga event & apparel company. • Managed an average of 10 events/monthly. • Implemented and tracked plans and reports. • I led social media and grew three large communities.
• Organised event brand integrations and collaborations with artists.
• Estimated the budget and financial plan. Managed processes.
• As a result, I increased site orders by 47% and total sales by 66%. The number of customers per month increased x3.
• Reached x1,5 more guests for Avatar Yoga Fest.
Kyiv Sunrise Yogaz - yoga events | Avatar - yoga festivalEvent Manager
Jun. 2014 - Jan. 2015• Launched ads on FB.
• Managed all social networks (FB, VK, Instagram).
• Executed reports, financial plans, and budgets.
• Communication with clients and teachers.
• Gathered groups and managed events.
• Reached x2 guests and attracted an extra budget in 3 days for Kyiv Yoga Day.
Brand Builder - Студия дизайна и рекламыMarketing & Sales Associate
Apr. 2013 - Jun. 2014ОдессаBrand Builder - is an advertising and design studio. • I was gaining new clients.
• Negotiated with contractors.
• Managed reports on projects.
• Analysed market and product to select a type of advertising.
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