Finger, Creative & Communication AgencyBrand Marketing & Communication Leader
Jan. 2019 - Nov. 2020Ukraine• Research and analytics. Interviews. Insights and trend watching. • Brand strategy and positioning creation. • Communication strategy creation and planning. Define core messages connected to vision and strategy.
• Define and operate communication channels.
• Content & SMM strategy.
• Creative-direction & content management. Social networks management. Community building. PR Strategy. Media & influencer mentions. Events integrations. • Project & team management (Agile, Scrum, OKR, JTBD). Client: fuelfinance, Financial Services - Brand & Communication Strategist
• Content I managed was raised x3 ER and used for top media. • During the Covid, the numbers of requests and average bills were increased x 3. Client: Drommel, Furniture Brand - Brand & Communication Strategist
• The crisis management strategy helped keep sales on the pre-COVID level (-8% drop). Client: Radar, Security App & Service - Communication & Creative Strategist
• Planning and budgeting PR activities. Atlas Weekend brand integration. • Collaborations with Life, Vodafone, and Huawei.
• I developed GTM strategies for Kazakhstan, Russia, Belarus, and Poland. TOOLS
Asana, Notion, Figma, Keynote, Google Workspace