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Work Background
Enablr.idAlibaba.com Channel Partner - Indonesia Region
Apr. 2024Jakarta, IndonesiaWe empower Indonesia SMEs and companies on eCommerce Digitalization for Export Growth through alibaba.com platform
Enablr.idCo-Founder and COO
Oct. 2020Jakarta, IndonesiaCo-Founded Enablr.id with main goal to simplify, optimize and grow eCommerce business in Indonesia. We focus ourselves in enabling SMEs and Larger enterprises in Indonesia to build their digital presence and eCommerce business. We are open to partner with startups having the same vision. Please check our website: www.enablr.id for more information.
Global Solusi IngrediaCountry Manager
Oct. 2020Jakarta, IndonesiaGlobal Solusi Ingredia (GSI) is part of Global Specialty Ingredients (M) Sdn. Bhd. - Malaysia. We are the partner and representative for Indonesia market. GSI Indonesia provide technological solution for food manufacturers in Indonesia. Our expertise are in emulsifier and food oil-system closely related to bakery, confectionery, oil and fats, oleo-chemical, jam (cream filling) industry. We provide consultative approach and ready to undertake turnkey projects in Indonesia relevant to our expertise. For more information, please visit our website: www.globalsolusiingredia.com
PT. Nuansa Kulinari IndonesiaCo-Owner
Oct. 2020Jakarta, IndonesiaAssume advisory role and provide strategic input to ensure the company's sustainable growth
PT. Nuansa Kulinari IndonesiaDirector
Sep. 2019 - Oct. 2020Greater Jakarta Area, IndonesiaPrimary roles achievements: - Marketing: Raising brand awareness through off line and on line campaign - Business Development: Growing company's top line through expanding new outlets and intensifying current outlet's performance - Store Operation: Ensuring operation & service excellence in stores - Quality Assurance: Successfully implement Halal Assurance System for BKB Restaurants (MUI Certified) - HC: Set up centralized Training Department to ensure consistent quality in service and product Supporting roles: - Recruitment & Training: Ensuring talent acquisition & development. Develop standardized module on operation and service training - Purchasing: Ensuring multiple suppliers for major raw materials and 100% order fulfillment
PT Nippon Indosari Corpindo TbkVP Project Development
Jan. 2019 - Aug. 2019Indonesia- Lead company's initiative in penetrating different categories, especially bakery and food related industry - Provide technical, business and operation input into company's M&A and JV initiatives
Mitra New GrainChief Executive
Dec. 2018 - Aug. 2019Greater Jakarta Area, IndonesiaLeading a new start up company which positioned itself as a technical solution provider of bakery and bakery related products & services Achievements: - Setting up business operation model - Ensured profitable operation within the first year of operation
Prima Top BogaExecutive Committee Member
Nov. 2017 - Dec. 2018Greater Jakarta Area, Indonesia- Lead & synergize company's business activities - Expand company's business platform into retail F&B Achievements: - Launch of 'Bake & Brew by Sari Roti': A coffee shop with grab & go concept
SariMonde Foods CorporationExecutive Committee Member
Jan. 2017 - Aug. 2019Philippines- Setting up company's business objective & operating plan - Lead & coordinate multiple departments (Marketing & Technical Service) to ensure successful launch & operation - Synergize its business activities with head office Achievements: - Ensuring stable performance in the first year of operation - Launch of Sari Roti brand in Philippines on April 2018
PT Nippon Indosari Corpindo TbkVP Business Development
Oct. 2016 - Dec. 2018Indonesia- Lead company's initiative in setting up JV operation in Philippines - Lead various synergies between company's subsidiaries - Lead company's initiative in penetrating local business opportunities Achievements: - Successfully set up operation and launched ‘Sari Roti’ brand in Philippines on April 2018 - Successfully exported series of frozen Indonesia traditional cake to one of South Korea’s popular café chain - Successfully piloted the launch of "Sari Roti Pastries" in Indonesia's leading retail chain
PT Nippon Indosari Corpindo TbkHead of Consumer Marketing & Product Development
Apr. 2015 - Sep. 2016IndonesiaAchievements: - Built & implemented the company's Innovation platform - Strengthen company's R&D Dept - Lead various product innovation & rejuvination projects; ie. Cake Category: Sari Roti Kastela and Sari Roti Bamkuhen
ReckittSr. Brand Manager Sexual-Wellbeing Category
Nov. 2014 - Mar. 2015IndonesiaManage Sexual-Wellbeing category portfolio which include 2 prominent global brands (Durex and KY) in 3 different product platforms: Condom, Intimate Gel, and Personal Massager. The new position requires me to take additional responsibilities as following: - Build brand acquisition plan aligning with global guidelines - Build launch plan for the newly acquired global brand - Ensuring strong financial performance coming from the new brand Achievements during the tenure: - Build solid partnership with Government on sexual-wellbeing education which resulted in the launch of Pre-marital Enrichment Syllabus - Build a unique yet relevant digital campaign in partnership with Facebook global team. The initiative resulted in global coverage including Adweek and other global news portal - Build an integrated sexual-wellbeing education platforms which involve Social media, Mobile apps, and Website.
RBSr. Brand Manager - Health & Personal Care Dept.
Feb. 2014 - Oct. 2014IndonesiaManaging 2 Global Brands (Durex and Strepsils) which operate in 2 different categories within Health & Personal Care Department. Sore Throat Category (Strepsils): - Expand the brand by launching new product targeting new consumer group, children 6 years old & above - Launch a digital base communication campaign which integrate digital, instore promotion, and tv exposure which succesfully increase consumer basket size in mini market. Sexual Wellbeing Category (Durex): - Launch series of digital based communication plan - Engage national agency to educate communities on the importance of Sexual Wellbeing education to youth
DanoneSr. Brand Manager - New Categories Dept. (PT Sari Husada)
Jan. 2013 - Jan. 2014IndonesiaAs part of the New Categories Dept., I'm responsible to manage the company's new product development portfolio. The main role is to grow the company by launching series of new products either by entering existing or adjacent categories. The launch itself has to go through series of phases from pre-launch, launch and post-launch analysis covering in-depth qualitative-quantitative research and business size & profitability analysis. Result: As the project leader, I successfully launched 2 new products in 2 different product categories: Grown Up Milk & Family Powder Milk Oct 2013: Launched (Revived) a brand in Grown Up Milk (1+ and 3+ y.o.) category (Vitalac) with integrated launch support involving viral phase, press release, TVC, print media, social media and nationwide activation. Nov 2013: Launched a brand extension product in Family Powder Milk (6+ y.o.) category (Milkuat EnerG) with support in digital media, TVC and nationwide activation.
PepsiCoBrand Manager (PT Indofood Fritolay Makmur)
Jan. 2008 - Dec. 2012JakartaDirect and implement brand strategies and tactics of Qtlea brand include setting up target, marketing plans, campaign and budget. Launch new product categories to answer consumer needs and fill in the market gap. Result: Multiply brand volume over than 300% Deliver the brand to be awarded as TOP Brand (2010, 2011) by Frontier Consulting Group. Deliver a new product category which receive high acceptance from the market & awarded as 'The Most Nutritious Snack' (2012) by The Indonesian Board of Nutritionist.
PepsiCoAss. Brand Manager (PT Indofood Fritolay Makmur)
Jan. 2007 - Dec. 2008In charge on launching new product and assisting one of nation's biggest brand in snack category Chitato and Lay's. Develop and implement new trend-setting Point of Purchase in CVS outlets. Result: Delivering 20% product growth through product launching and 50% additional sales in CVS outlets.
PepsiCoQuality Assurance Spv. (PT Indofood Fritolay Makmur)
Jan. 2005 - Dec. 2007Establish and improve product quality standard, processing standard and quality manual. Result: Launch 3 new product quality manual and its standard.
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