Katherine Meservier - Marketing Manager, FGI Yacht Group

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Work Background

FGI YACHT GROUPMarketing Manager

Feb. 2023Fort Lauderdale, Florida, United States · On-siteAs the Marketing Manager at FGI Yacht Group, I spearhead strategic marketing initiatives to build brand awareness and attract new clients to our exceptional yachting company. On a day-to-day basis, I develop creative content campaigns to highlight our luxury vessel offerings and bespoke client experiences. From compelling copywriting to eye-catching graphics, I employ innovative marketing tactics to capture interest. Additionally, I manage partnership outreach, identifying and vetting potential sponsorships, collaborations, and co-marketing opportunities to expand our horizons. I also oversee analytics and lead robust data analysis to inform future business development and positioning efforts. With a passion for relationship-building, I prioritize networking across the industry to foster connections, referrals, and organic visibility. As an ambitious marketing leader, I blend big-picture thinking with tactical execution to take our brand to new heights! I'd welcome the chance to elaborate further on my role, achievements, and future aspirations at FGI Yacht Group. Please reach out!

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