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Work Background
RE49 | Italian Sustainable ShoesBusiness Development | CMO | Co-founder
Jan. 2021Gonars (Udine), ItalyDeveloping the brand identity, defining the business model, and the overall business development, and developing the marketing strategies for entry into the national and international market. The RE49 Italian Sustainable Shoes brand was born from the historic Masolini 1949 shoe factory in Gonars (Udine). Identity is linked to the quadrinomial: Craftsmanship and Handmade, Creativity and Made in Italy, Sustainability and Circular Economy, Digitization. By combining these large macro areas, the RE49 brand was born: a return to the past, but with the contemporaneity of sustainability and the application of the fashion-tech blockchain to guarantee the ETHICS of the company by tracing all the processes from the collection of unused materials or destined for waste, production and marketing processes. RE49 shoes are small works of art with a story to tell, All made with recycled or discarded materials, materials from over production or storage, they are born with the intent to drag a philosophy of Greenlifestyle, of real sustainability, of communion and cohesion with nature, avoiding the waste of additional natural resources. The RE49 shoes are made with disused sails, the spinnaker of racing boats, with the decommissioned sunbeds, deck chairs, or umbrellas of Italian beaches, with jeans of the big brands destined for destruction, with technological upholstery or fashion materials, with waste materials from sofa and upholstery production. Some RE49s are already iconic: shoes made with sun loungers from the beaches of the Veneto have been mentioned in various magazines and magazines. The shoes made with the fabric of the 60s with which the hammocks were made make you relive the dreams of that era. Each shoe, each version, tells a small or large Italian story.
ENAIPGuest Lecturer
Feb. 2020 - May. 2021Lecturer at the professional school of tourism management with the following syllabus: 1) Destination marketing developed on the Holistic Marketing framework of Kotler and Keller; value proposition and business modelling; 2) Business design: developing an internal process of business design using BMC (Canvas) and VP (Value Proposition) to create a MVP (minimum viable product). Frameworks of Lean Start-up; 3) Brand Management: dynamics of brand creation, development and management; 4) Cultural organization & collaboration: Hofstede 6-D model applied in marketing, communication and internalization processes;
Indipendent CompaniesManagement consultant
Oct. 2011Consultancy assignments in the service and luxury goods industry, especially aimed at fashion, tourism, events, and weddings. Over the years, I acquired skills in business design, marketing and communication planning, lean procedures, and financial and commercial management. Working alongside with the management teams, I had the following experiencing: touristy location development, destination location management and development, marketing and branding plans, and the business model developing.
Alpenrose Immobilien GMBHBusiness Development | CEO
Jun. 2007 - Apr. 2014Villach, AustriaBusiness development: business plan, financial officer, real estate development. Properties for real estate holiday investment in Austria's main ski-resort: Bad Kleinkirchheim.
Edes Architettura SrlBusiness Development | CMO
Oct. 2004 - May. 2011Udine Area, ItalyBusiness Development : business plan, international export agreements with main producer, marketing and branding.
Punto di Fuga Viaggi Su MisuraFounder
Feb. 2001Travel agency specialized in destination weddings, honeymoons, incoming in Italy, and events
Wedding Italy - Planners since 1999Founder
Nov. 1999Developing the then-pioneering idea of placing marriages as a tourist vehicle, I developed the project that led to the birth of WeddingItaly in 1999. Management and creation of the website, development of the first events, business accounting, and entrepreneurship. The first INTERNATIONALIZATION process concerned Japan and successfully developed an important market flow. Over the years I have acquired managerial skills that have allowed the transformation of the company into a niche team aimed at the world of "luxury tourism". I developed BUSINESS MODELS with attention to the rapid changes in markets and Global Marketing processes. The internationalisation management of the EMEA and Brazil markets have been extremely productive, enough to make the company a leader in its sector. Crisis Management in 2009/2010 and the subsequent Organizational Change Management allowed the leap in quality towards a more sought-after customer segment, going to develop around the boundaries of the existing market. The growth in these years shows a careful evaluation of the markets and attention to financial management and administrative flows, always intending to be able to operate in liquidity and autonomy. The primary experience gained in these years is the ability to relate to different cultures. The cultural intelligence acquired in the field has been perfected through specific Cross-Cultural Collaboration studies with particular interest, and personal pleasure, in Hofstede and its 6D cultural interaction model.
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