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Work Background
SafecallMarketing Manager
Dec. 2021United Kingdom
Pickerings LiftsMarketing Manager
Dec. 2019 - Nov. 2021Stockton-on-TeesImproved Pickerings Lifts website visibility from 7.63% on Google to 13.86% (and as high as 15.39%) (SEMRUSH 25.05.21) Improved the Pickerings Lifts website health for 76% to 88% (SEMRUSH 25.03.21) Set up social media brand templates, sourced content, created artwork, calendar, scheduled and implemented posts that brought in an additional 23.48% followers Jul20-Oct21 Averaging one blog post every three days, and two social media posts per day in 2021. +1525% activity; +4627% engagement; 2088 calls and 4344 website visits from GMB; +400% content production (Wordpress and Hootsuite) Provided strategic marketing direction for Pickerings Lifts, tactical direction for internal and external marketing communications, and people management and kpi’s for a team of three.
NCFE and OnspecMarketing Communications Consultant (Digital and Direct Marketing)
Apr. 2019 - Nov. 2019Newcastle upon Tyne, United KingdomResponsible for the scoping, planning, budgeting and implementation of a number of marketing projects for ncfe, one of the UK’s largest provider of vocational qualifications; and the SEO, digital prospecting and retention cycles for one of the North-East region’s largest opticians, Onspec.
Washington Direct MailUK Marketing Manager
Feb. 2017 - Apr. 2019Gateshead· Moved WDM from averaging 83 ranking on Google to averaging 15 (and as high as 9.8) (Google Search Console 25.03.19) · Moved WDM from averaging 1% CTR to averaging 5.6% (and as high as 14%) (Google Search Console 19.03.19) · 23% visibility of company on Google (SEMrush 19.03.19) · 4 priority keywords and phrases in the top 3, 13 in top 10, 23 in top 20, 36 in top 100 (SEMrush 19.03.19) · 101 Quality Web Leads in 2018 v 0 Web Leads in 2017 (WDM Inbound Emails) · 11.13% Conversion to Lead from Enquiry Page · Redesign and overhaul of WDM website · Redesign and printing of all WDM collateral · Management of SEO agencies (2018 onwards) · Email Newsletter Open Up Rate = 23% v Industry Average = 17% · Email CTR = 7.42% · Brought in Traidkraft account – 120k direct mail p.a. · Brought in Consumer Refund Service account – 1.6m personalised direct mail, 12m partially addressed mail · Project management, funding, and build of MyOpenData online data targeting app (https://www.myopendata.co.uk) – the first in the UK
Hippo MarketingUK Marketing Project Manager
Apr. 2016 - Jan. 2017Gateshead- An award winning provider of Business Intelligence Hubs and Data Driven Marketing that’s been around since 1992. - The only company offering a tailored end-to-end service combining Technology, Data, Interfaces, Analysis, Modelling, Design and Marketing in the North East. - We’re the glue that helps Senior Managers join-up all the dots between their business data and their communications. We pull together all data sources - or build them if necessary – to create a single customer view of a client’s data. This allows us to deliver real actionable marketing insight using data analytics and modelling, and we turn this insight into hyper-personalised marketing across multiple channels to achieve increased campaign effectiveness. SPECIALITIES:
- Business Intelligence Hubs
- Single Customer Views
- Multi-channel marketing
- Hyper-personalisation
- Open Data "An infectiously enthusiastic marketer, able to translate business strategies, operations and technologies into expertly executed insights and outputs." "Always delivers with a unique and sensible approach – in language that both marketers and non-marketers can understand" "Engaging, professional and straight to the point." "Clearly understands the marketing function and responsibilities in an ever-changing world of technologies and markets."
Zeta InteractiveUK Digital Marketing Manager
Apr. 2015 - Mar. 2016MiddlesbroughKey Accountability Zeta Interactive provides unique real-time, multi-channel marketing platforms to Enterprise and Mid-Market companies, supported by Gartner rated client services. Working with and influencing the Senior Management Team to achieve consensus, the role involved all aspects of strategic and tactical marketing for the UK. Key Achievements • Development of UK strategy, proposition, product portfolio, messaging and tactical plan, with the aim of providing new business development leads. Producing 159 leads June-November 2015. • Creation of all UK sales collateral and digital support, including company brochure, data sheets, industry profiles, event stands, nurturing emails, landing pages, product videos, whitepapers and blog posts. • Successful management and co-ordination for Ikano Insights (the Ikea Group) bid worth £1-2m pa. • Successful testing to establish most effective ROI channel-to-market for 2016. Comments from colleagues: "An absolute rock star for us!" "Jason has a real understanding of what is needed to successfully run marketing campaigns, generate qualified leads, and inject fresh ideas and perspectives focused from an end customer’s viewpoint." "His ability to translate technical information into tangible marketing speak makes him an incredible asset." "Knowledgable, friendly, great to work with, and with the added advantage that you understand business needs very quickly. Your approach to B2B marketing is the best I've seen."
ConvaTecMarketing Manager (and Digital Lead) - Amcare Prescription Delivery
Mar. 2013 - Apr. 2015SunderlandConvaTec is a global medical supplies company, and Amcare Group is the delivery arm of that business. Key Marketing Accountability
• Development and implementation of marketing strategy and tactical planning - including both acquisition and retention - for Amcare Group delivery.
• Development from scratch of all Sales Support literature, providing over 170 pieces for use by salesforce and nurses.
• Data segmentation and management.
• Redevelopment and maintenance of company website, SEO, link building and Google Adword campaigns.
• National event management.
•Creation, training and Implementation of Facebook social media.
• Creation of the industry’s first mobile apps for patients.
• Creation and management of online landing pages for telesales lead generation.
• Customer satisfaction surveys leading to Net Promoter Score (NPS) 'World Class' ratings. Recent comments from colleagues: "You have dragged us out of the prehistoric age." "A complete re-vamp of Amcare materials & literature, basically the best I have experienced in my 22 Years at Amcare..." "A wonderful job!!" "Incredibly helpful and responsive; and your enthusiasm is contagious." "I personally have found your support invaluable... you are approachable and most importantly listen to what we are asking for." "Thank you for your fantastic efforts over the past year, the Amcare postion is much stronger for it." "Approachable and always really pleasant to work with. He has supported me consistently, in a professional manner and with clear direction. He has been timely with his work with me and met all agreed deadlines." "First Rate!" "Am amazed at the amount & quality of the marketing media that has been produced." "...demonstrated to me the vast reach of a true marketer, assisting in all of the areas of the business, and above all helping anyone that needs it. I have been impressed with not only your detail to the work however also your direct approach in bettering and improving the business..."
Prosper Marketing LimitedConsultant Marketing Manager, Freelance Copywriter and Founder of 'Prosper Marketing Limited'
Nov. 2012 - Apr. 2013Cleveland, United KingdomConsultant Marketing Manager and Freelance Copywriter supplying a range of digital marketing, direct marketing, social media and contract skills to small and medium sized North of England businesses.
SageMarketing Manager, Small Business Division, Acquisition
Jun. 2006 - Nov. 2012Newcastle Upon TyneSage is a FTSE 100, and is one of the UK's leading providers of business software and services. My current role is to lead a team of three experienced marketers, Key Marketing Accountability
• Creation, implementation, and management of marketing channel strategy for Direct Sales, to help deliver the UK vision of 10% growth in Financial Year 2012.
• Budget responsibility of between £250k and £1.2m (currently £570k)
• Providing of more than 80% of New Business Direct leads, worth an revenue of over £5.9m.
• Driving an additional 7-8k sales within the Retail and Online divisions.
• Direction of annual UK events involving between 25-35 staff, and costing £30-85k.
• Management and support to 4-8 team members (currently 4) Key Marketing Achievements
• Enabled New Business Sales hit target in first four months of Financial Year 2011-2012.
• Enabled Customer Sales to hit Financial Year 2009-2010 revenue targets.
• Enabled New Business Sales to hit target for 11 consecutive months in the depth of the 2008-09 recession. The only marketing/sales unit to do so.
• First to introduce ‘Propensity to Buy’ and ‘cluster’ segmentation to Sage Prospecting between 2009-2010.
• First to introduce strategic journey for Prospect Marketing and first 12 months of a customer's lifecycle with Sage in 2011.
• First to use Twitter & Blog Social Media extensively to support launches in 2011.
• Managed the first team to introduce dynamic content emails to Sage marketing in 2010.
• First team to develop and use video (YouTube) case-studies for Sage marketing in 2010.
• First to pioneer the use of Social Media Forums for specific Sage events in 2010.
• First team to use email marketing extensively for Sage marketing in 2009
SageCampaign Marketing Manager, Small Business Division, Customer Loyalty & Retention
Oct. 2004 - Jun. 2006Newcastle upon Tyne, United KingdomKey Marketing Accountability
• Creation, implementation, and management of marketing campaigns to deadline, to help maintain an 83% renewal rate. Key Marketing Achievements
• £386,000 revenue from a single SageCover campaign in 2005 (£128,000 previous year).
Charles HollywoodMarketing Account Manager
Mar. 2004 - Sep. 2004Darlington, United Kingdom
ntlUK Marketing Manager, Small Business & Education
Oct. 1999 - Mar. 2004Cleveland, United KingdomKey Marketing Accountability
• Creation, implementation, and management of tactical marketing for B2B Direct Sales and Telesales teams across the UK.
• Creation of all telecoms support material for five major UK Universities.
• Budget responsibility of between £33k and £400k. Key Marketing Achievements
• Roll-out of regional event management for both Teesside and Yorkshire (700-1000 attendees each event) and evolution of event template.
Varitext LtdMarketing Manager
Jun. 1999 - Oct. 1999Middlesbrough
NCS Pre-PressMarketing Co-ordinator, Acquisition, B2B (Hardware, Software & Pre-Press)
Apr. 1996 - Jun. 1999Newcastle Upon TyneKey Marketing Accountability
• Creation, implementation, and management of tactical marketing for B2B Direct Sales and Telesales teams across the North of England. Key Marketing Achievements
• Over £1m in business sales from a single campaign.
• A successful programme of Pre-Press Industry events across the North of England.
• Complete re-branding of all marketing collateral.
Middlesbrough Evening GazetteDirect Marketing Supervisor, Loyalty Club, B2C, FMCG
Mar. 1993 - Mar. 1996MiddlesbroughKey Marketing Accountability
• Creation, implementation, and management of marketing for B2C Loyalty Club on Teesside. Key Marketing Achievements
• Winner Thompson Newspapers 'Best Direct Marketing Campaign'.
• Complete marketing re-brand of the Loyalty programme.
• Stabilising of the newspaper circulation. The only regional newspaper to do so in 1994.
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