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Work Background
ASAPPVP, Brand & Creative
Aug. 2022 - Apr. 2024Led the brand and creative team. Oversaw strategy and execution for owned brand channels: social, dot com, PR, and events. Acted as final approver on external messaging and campaign development.
– Supported product launches with campaign and omnichannel asset development: messaging, video, events, and PR.
– Collaborated on strategy and execution of integrated marketing ecosystem across paid and owned channels: search, paid social, events, dot com, and PR
– Repositioned and refreshed the brand identity with a new palette, illustrations, video, and photography, rethinking SaaS traditions and elevating quality – Replatformed dot com from Wordpress to Webflow to increase speed to market and lead conversion/qualification
Winc - Wine brands for the next generationVP of Brand & Creative
Feb. 2022 - Jul. 2022Los Angeles, California, United StatesLed Creative across all channels: marketing, social, digital product, IRL activations, & innovation.
– Implemented new winc.com digital experience patterns, components, and guidelines.
– Repositioned Winc master brand to expand audience and increase retention.
– Provided creative strategy, naming, and creative direction on yet-to-be-launched innovation projects.
ONE School USMentor
Oct. 2020I provide career coaching, strategic and creative direction, and a safe space to express for black creatives, from the inaugural class to present.
Winc - Wine brands for the next generationVP of Brand
Dec. 2019 - Feb. 2022Los Angeles, California2x Silver – The Telly Awards: Winc Drink it. Love it. Own it.
Winc - Wine brands for the next generationVP of Creative
May. 2019 - Nov. 2019Los Angeles, CaliforniaBuilt team and process for creative discipline.
Various Industry AwardsJuror
Feb. 2019The Drum Awards for Design: March 2021 – Present
Telly Awards: January 2021 – Present
The Webby Awards: February 2019 – Present
Two BullsECD, Interim General Manager
Nov. 2018 - Apr. 2019Brooklyn, New YorkCo-led a team of 30+ cross-functional specialists to deliver a top-to-bottom user experience for VDK: a 14-foot tall extruded aluminum community engagement hub with a 45” touch screen. Spun up identity practice from scratch to provide positioning and brand guidelines for client projects. Built the North American creative practice from scratch: hired key roles and co-authored agile processes to deliver creative excellence across our client roster. Global creative discipline lead Responsible for creative and engineering output, client happiness, employee retention, and culture for the Brooklyn office.
Two BullsExecutive Creative Director
Jun. 2018 - Nov. 2018Brooklyn, New YorkGlobal discipline lead: Brooklyn + Melbourne.
Two BullsCreative Director
Oct. 2016 - May. 2018Brooklyn, New YorkBuilt the North American creative practice from scratch: hired key roles and co-authored agile processes to deliver creative excellence across our client roster. Honoree – The Webby Awards: Verizon Digital Kiosk
VMLY&RCreative Director
May. 2015 - Oct. 2016Greater New York City AreaCampaign and project work for Shiseido North America and Clé de Peau Beauté North America. Digital AOR for Delo Global, Havoline Global, Delo North America, Havoline North America, and Techron.
MethodVisual Design Lead
Nov. 2014 - May. 2015Greater New York City AreaVisual Design Lead on global retail implementation for leading QSR.
VMLY&RAssociate Creative Director
Mar. 2013 - Nov. 2014Greater New York City AreaCampaign and project work for Chevron, Hillshire Farm, Dell, V8, Campbells, Charter, JC Penney. Merit – One Show: JCP #firstdaylook
Finalist – The Webby Awards: JCP #firstdaylook
Ad of the Day – Adweek: JCP #firstdaylook
Fathom CommunicationsSenior Art Director
Jun. 2007 - Mar. 2013Greater New York City AreaPropel, Gatorade, HTC, LG Mobile, Tony Awards, Warner Bros., A&E, NBCUniversal, City of New York, YoCrunch Yogurt, Knoll, Navistar, Hasbro, USGA, Optimum, Johnson & Johnson, Farrow&Ball, DL 1961, EarthColor, Lucky Jeans, WaMu, Midori, Zen Liqueur, Boru Vodka.
KraftworksIntern
Jan. 2007 - May. 2007Hanes, Joseph Abboud
Second ThoughtIntern
Oct. 2006 - Dec. 2006CNN, Sports Illustrated, Time Magazine, ESPN
CentronIntern
Jun. 2006 - Sep. 2006Stiefel, Mircette
Sony BMGIntern
Jan. 2006 - Apr. 2006General POP and unique signage for in-store performances.
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