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Work Background
Singapore Rugby UnionHigh Performance Consultant
Jul. 2024Singapore
Centaur MarketingDirector
Dec. 2023Singapore
Singapore Rugby UnionHon. Secretary General
Mar. 2023 - Jun. 2024Serving in a voluntary position as the Hon. Secretary General of the Singapore Rugby Union.
ViuRegional PR & Corporate Communications Lead, Asia
Oct. 2021 - Oct. 2023Singapore, SingaporeReporting directly to the Vice President of Marketing, I lead the regional corporate communications function for Viu, a PCCW Company out of Singapore. As one of the region's leading entertainment platforms for Asian content, Viu is constantly ensuring consumers, partners and stakeholders resonate to both the brand and the content on the platform as an Asian streamer for Asia. The regional team works with local in-market teams from all 16 Markets across Greater Southeast Asia, The Middle East and South Africa to ensure a consistent tone of voice is echoed. My current role sees me dealing with day-to-day Corporate Communications functions and assisting in developing a broader strategic application in developing unified messages across markets.
SportradarMarketing and Communications Manager, Asia Pacific Lead
Apr. 2019 - Sep. 2021SingaporeLead the strategic development and execution of the Company's communications and marketing strategy in the Asia Pacific region for the World's leading Sports Entertainment and Sports Data Company. The role included day-to-day media relations, agency management, stakeholder management, and overall oversight into the communications and marketing functions, reporting to the Global Head of Communications based in New York and the Director of Comms for EMEA in London. Specific regions covered were ANZ, India Sub Continent and North Asia. Highlights included
- Leading the company's involvement in SportMatters 2019, one of the region's biggest sports industry platforms in Singapore, which included top management representation and speaking.
- Establishing core communications functions and pitching through agency partners to achieve publicity and awareness of key programs and products to key stakeholders in APAC and India.
- High profile media coverage achieved in APAC and India on key partnerships to date
- The establishment of a communications framework and subsequent PR campaign starts in the India Subcontinent.
Asia Pacific Dragons SG Pte LtdTeam Manager
Jan. 2019 - May. 2019SingaporeTeam Manager for the Asia Pacific Dragons, Singapore's first professionally based Rugby Team as they participated in the Global Rapid Rugby Showcase series. Roles included the facilitation of housing and employment passes in settling 30 professionals in Singapore. Lead facilitator in ensuring local Singaporean Players were part of the set up, working with the Singapore Rugby Union. Responsible for high performance administration for the team and its players in addition to on day event management for the two games in Singapore.
Singapore Rugby UnionChairman, Competitions Commission
Apr. 2018 - Jun. 2021SingaporeAs the honorary Chair, the Commission was responsible for the strategic development and execution of Competitions organised and sanctioned by the Singapore Rugby Union. This was a voluntary role working with a commission comprising of like-minded volunteers passionate about the game. It was a challenging and unique time given the pandemic and one which gave me the opportunity to hone my reaction skills in a constantly changing landscape.
St Andrews Alumni SingaporeManagement Committee Member
Apr. 2017 - Nov. 2021SingaporeServed as a honorary member of the management committee of St Andrews Alumni, my alma matter. It is a pleasure serving in a capacity to an institution that cultivated so many values that I hold through to today.
Singapore Rugby UnionCo Chair, National Teams Commission
Jan. 2017 - Mar. 2023Co Chair of the National Teams Commission under the Singapore Rugby Union, overseeing the administration and performance of the National Teams representing Singapore.
Singapore Cricket ClubGeneral Committee Member
Apr. 2016 - Apr. 2018Voluntary member of the board that oversees all aspects of the running of one of Singapore's Oldest and most prestigous sports and social club. Held the postion of JSM Chair and Marcom Chair within the committee and was succesful in holding a 2 term tenue. Worked extensively with the club management to give strategic overview to the various portfolios held.
FOX Networks Group AsiaSenior Manager Marketing and Communications - Sports, Asia Pacific
Aug. 2015 - Mar. 2019SingaporeResponsible for the strategic planning and activation of marketing campaigns across South East Asia for the FOX Sports Asia brand and its associated properties it has rights for. This includes centralized planning and regional adaptation for each specific market depending on cultural and market needs. Key markets of focus are Malaysia, Indonesia, Thailand and Singapore. Work closely with the regional and local Ad Sales team in the development of activation and marketing campaigns that work for various clients. Leading the Singapore team in the development and execution of marketing campaigns in conjunction with affiliates and partners. This includes on ground activation as well as concurrent media publicity and relations. Leading the FOX Sports Academy Program, a CSR initiative led by FNG which specifically looks to develop an interest and capability in the media industry with schools and partners through various platforms. This includes partnering with various properties such as the HSBC Womens Champions, WTA Finals and the HSBC World Sevens Series Singapore 7s. We count SportCares, Nanyang Polytechnic and St Patrick's School as our key partners. The CSR component was re branded in 2018 to work exclusively with Special Olympics Asia Pacific as their CSR partner
Singapore Cricket ClubChairman, Organizing Committee, Singapore Cricket Club International Rugby 7s
Mar. 2015 - Nov. 2017SingaporeAfter 9 years on the volunteer committee, have the privilege of leading this dynamic team of volunteers in organizing one of Singapore's oldest and most successful grassroots events.
Sport SingaporeManager Public Relations and media relations manager 28th SEA Games 2015
May. 2014 - Aug. 2015Handled media relations for a number of portfolios, including SportCares, a foundation that sees sport as a tool for social good. The SportCares mission is a unique one that has seen tangible results especially in disadvantaged and at-risk segments of the community. Using sport to teach the values of life is something close to my heart and has been my passion to see how SportCares can extend its reach to impact the community. Overseeing the day to day media relations for a variety of stakeholders has helped sharpen my specific stakeholder management skills as well as establishing a good relationship with the local and regional sports and news media. Part of the strategic ops Rugby group that looked at the wider development of the game in Singapore in line with major events that are in the pipeline. Part of the team that worked closely with stakeholders in the bid and subsequent successful win for Singapore to host a leg of the World Rugby Sevens Series in its first cycle from 20015 - 2019.
Singapore Rugby UnionVice President (Honorary)
Jul. 2013 - Jun. 20172013 - 2015
Strategic input with regards to the High Performance development and execution of the elite level teams that represent Singapore from the age group to the full Mens and Womens international level. Working directly with the Head of Rugby and the Technical Director of the Singapore Rugby Union to develop sustainable long term plans with regards to all aspects of High Performance. Tasked with development of a high performance plan in relation to Singapore Rugby's goal of podium finish at the 2015 SEA Games working with closely with the senior management of the Singapore Rugby Union, Singapore Sport Council, the Singapore National Olympic Council. This resulted in a Bronze (men) and Silver (Women) finish respetively Overseeing a long term development plan to ensure high performance players, coaches and management are developed as part of a long term ecosystem. Representative for Singapore at the Asia Rugby Council 2016 - Present
Working with the General Manager and other members of the Management Committee to curate and refine the vision and five year roadmap for the Organization
Sport SingaporeManager, Strategic Communications
Apr. 2013 - May. 2014Reporting directly to the Director of Corporate Communications and Media Relations, was part of an emerging team that shaped the focus and messaging of the organization in line with its 20-year strategic plan, Vision 2030. Helped develop the overarching messaging and key strategic messaging for the 28th SEA Games that was held in Singapore in 2015. Was part of the team that developed key messaging tools that was used throughout the campaign which will saw Singapore hosting the region's premier multi- sport event after an absence of 22 years. Developed key evaluation strategy for attendance and participation and global awards and conferences related to Sport Singapore. Assisted in the crafting of talking points and key speeches for Minister (MCCY) and upper management.
Singapore Rugby UnionAssistant Honorary Secretary
Jul. 2011 - Jun. 2013Assistant Honorary Secretary of the Singapore Rugby Union, the National Sports Association and the Governing Body of Rugby in Singapore. Charged with the responsibility of overseeing the Union's strategic policy with regards to youth development. This is a non paid voluntary role which I'm glad to undertake. Leading the strategic committee within the Organization spearheading partnerships and sponsorship relations, dealing with notable sponsors such as Guinness, Fitness First, Maxinutrition Singapore and Standard Chartered Bank Working with the Business Development Manager, helped in the overall presentation and negotiations with Standard Chartered Bank specific to their sponosrship of the Union's youth development programme. This included developing speicifc branding and initiatives for the Bank in its partnership. Working with the Technical Director and the Director of Rugby, was part of the planning and execution process of developing the selection criteria for key coaching appointments at the youth representative level that led to further implementation to all national teams. Assisted in the wider selection and recruitment process, working with the President and the Hon Secretary, of the current Technical Director of Rugby
Alternate Member (Representing Singapore) of the Asian Rugby Football Union Council, the governing body of the sport in Asia.
National Trades Union Congress SingaporePrincipal Consultant, Corporate Communications
Apr. 2011 - Apr. 2013Part of a dynamic team which encompasses traditional internal communications, as well as external Public relations and media relations duties for the Labor Movement which includes 61 Unions, 1 Association and 12 Social Enterprises. Specific portfolios see me dealing with Industrial Relations topics, Older Worker Initiatives and Youth Advocacy in an account management and consultancy role. This includes the standard creating and vetting of press materials to the actual development of a media plans for the various portfolios. Marketing Communications which includes social media response as well as collateral creation and approvals are also part of my day to day bread and butter. Social Media is another portfolio that I handle, a new and exciting focus especially for an organisation as unique as the NTUC. Current lead analyst for Social Media issues which include crisis communications, sentiment analysis and response methods.
Singapore Cricket ClubMember, Organizing Committee Singapore Cricket Club International Rugby 7s
Jan. 2006 - Mar. 2015Part of the highly dynamic and full voluntary organizing committee that is responsible for the annual International Singapore 7s, Asia's oldest 7 a side Rugby Tournament targeted at elite development teams and semi professional clubs.This tournament is recognised by World Rugby and the Asian Rugby Union as one of the premier tournaments in the world and is sanctioned by the Singapore Rugby Union. Portfolios currently held within the committee are : Schools and Colleges Tournament Director, Media,Publicity and Broadcast head, Sponsorship management and Vice Chairman in 2014. Was responsible for the planning and execution of the event's broadcasting strategy from 2010, and included working with production houses, media houses and distributors to bring the 7s highlights package to Australia, New Zealand and the wider Asia market. 2011 - 2012 saw the 7s finals broadcast live locally in Singapore and around the region. Sky TV in New Zealand also carried the live broadcast and this partnership was done with WSG and Sport Singapore. Assisted in the organization and execution of the tournament's Team Liaison Officer Team made out of volunteers from the wider community. The inaugural batch of TLOs were drawn exclusively from trainee teachers from the National Institute of Education's Physical Education programme in 2010. Since then, the TLO Team has expanded to other volunteers outside the sport of rugby into the wider community. The TLO volunteer programme included training and briefing the TLOs to handle a variety of basic to intermediate issues associated with semi professional and professional sports teams. Works extensively with local Singaporean schools with the annual schools and colleges tournament, which is the national championship for age groups under 14 to under 19. Secured and planned other fringe activities around the tournament which included the annual Schools Clinic.
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