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Work Background
SIR SolutionsMarketing Director
Mar. 2024Montreal, Quebec, CanadaAs the Director of Marketing I orchestrate the company's marketing strategies, working intensively alongside cross-functional teams to elevate our brand and drive business growth. I leverage my expertise to collaborate closely with various departments, ensuring the seamless integration and execution of marketing initiatives across digital and traditional platforms. My role centers on harnessing market insights and customer data to craft compelling campaigns and narratives that resonate with our target audience, all while managing the marketing budget and optimizing resource allocation. This dynamic position allows me to directly influence our market presence and sales, utilizing my strategic vision and innovative approaches to navigate the tech solutions landscape and strengthen SIR Solutions’ industry standing.
JEGanticDirectior of Marketing
Nov. 2023 - Mar. 2024Montreal, Quebec, CanadaAs the Director of Marketing for JEGantic, I oversee the marketing strategies and initiatives for a diverse portfolio that includes a nightclub, two supper clubs, two restaurant bars, and the exciting launch of three new venues slated for 2024. My role involves crafting and executing comprehensive marketing campaigns tailored to each venue's unique identity and audience, ensuring that we not only meet but exceed our objectives in brand visibility, customer engagement, and revenue growth. I am deeply involved in digital marketing, event promotion, public relations, and social media management, creating dynamic, multi-channel strategies that resonate with our diverse clientele. My expertise in coordinating grand openings and special events, along with fostering partnerships, has been pivotal in enhancing our brand's presence and reputation in a competitive market. Leading a talented team of marketing professionals, I drive our efforts to innovate and captivate, positioning JEGantic as a leader in the hospitality industry. My role is instrumental in not just promoting our existing venues but also in ensuring the successful launch and integration of our new ventures into the market, all while aligning with our overarching brand values and business goals.
Earth RatedSenior Community Experience Manager
Jan. 2023 - Apr. 2023Montreal, Quebec, Canada
SRTXSenior Manager, Community
Oct. 2022 - Jan. 2023Montreal, Quebec, Canada
KronozioMarketing Director
Jul. 2022 - Aug. 2022Montreal, Quebec, Canada
NEO MTLMarketing Director
Jun. 2022 - Oct. 2022Montreal, Quebec, Canada
George Courey Inc.Director of Marketing
Oct. 2021 - Mar. 2022Laval, Quebec, Canada
CAPREITRegional Marketing Manager
Oct. 2020 - Sep. 2021Montreal, Quebec, Canada
Commission scolaire Riverside / Riverside School BoardCollege Teacher
Aug. 2020 - Jun. 2022Quebec, Canada
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