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Work Background
760 DisplayVice President Marketing and Business Development (fractional CMO)
Jan. 2013Greater San Diego Area760 Display is a Top-50, global custom exhibit and display, design and production company, and an industry-best resource for dimensional branding, trade show and event marketing projects. I gained extensive experience in planning trade show and event programs in venues both domestically and internationally while successfully doubling top-line revenue in 36 months by writing and delivering dynamic presentations. - Closed largest active program (tech) delivering 4 million dollars revenue over 6 years. - Closed (during COVID) second largest active programs (B2B) delivering 2.5 million dollars revenue.
- Closed B2C sports recovery program (post-COVID) delivering 1 million dollars revenue in 2022. Lead business development, account management and marketing teams for Top-50 global exhibit builder. Responsible for increasing sales revenues, exceeding targeted goals, developing profitable and productive business relationships, and building an extensive client base with the distinction of accomplishing a multi-fold revenue increase. Design and implement the strategy that fulfills the objectives, maximizes revenues, profits and market share of the company while streamlining overall operations. Outline the long-term vision and goals mapped with short-term strategies and action plans to achieve the goals. Play a pivotal role in streamlining the business process for a 100% increase in immediate communication between departments. Establish and nurture productive relationships with the key decision-makers to further strategic goals and increase sales opportunities. Monitor and ensure compliance with all guidelines for operations. Solve complex problems by leveraging the systems and tools currently available to the organization. Identify, position, and implement improvements to current operations and workflows. Work with other departments to ensure alignment of company goals, as set by senior management and ensured that the business growth strategies are met.
Magner SanbornDirector of Strategy and Customer Engagement (CSO)
Jun. 2010 - Oct. 2013San Diego, CA and Spokane, WAMagner Sanborn was a Spokane-based advertising and brand design firm where I was able to contribute to the company winning Ad Age Small Agency of the Year (West Region) in 2012. I spearheaded strategic marketing vision in collaboration with the management team for client contracts, marketing plans and creative briefs, brand, and media campaigns. Managed customer-centric operations and ensured customer satisfaction by achieving delivery and service quality norms (KPIs). I strategically planned and conceptualized creative, out-of-the-box, omni-channel strategies to enhance business. I engaged and enabled the organization in managing customer relationships, revenue, and profit. Developed programs, processes, and tools to increase engagement between customers and their solutions, empowering them to drive brand value.
- Positioned Qualcomm mobile TV to facilitate sale of underlying spectrum - Delivered $3,000,000+ in brand value by skillfully positioning a disruptive ingredient brand causing customers LG and Lenovo to add the brand logo on their products and packages. Worked effectively with others in a team-based environment to accomplish organizational goals and to identify and resolve challenges. Excellent examples are provided here.
Premise | Youth Marketing + Immersive Media Managing Director (COO)
Jun. 2007 - Jun. 2010San Diego, CALed business development, planning, and account service for this youth-focused marketing agency concentrated on Gen Z engagements. Designed and managed a business development program to get the agency into bigger opportunities. I developed and executed impactful marketing to generate a lead pipeline to fuel the sales and business development. Turned around lagging operations and prepared the company for fast growth and profitability. I identified new business opportunities and implemented new solutions within the existing customer base. Promoted a culture of high performance and continuous improvement that values learning and a commitment to quality. This innovative experiential card game for Partnership for a Drugfree America that increased youth participation 300% is an excellent example of the work we did together.
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