Magner SanbornDirector of Strategy and Customer Engagement (CSO)
Jun. 2010 - Oct. 2013San Diego, CA and Spokane, WAMagner Sanborn was a Spokane-based advertising and brand design firm where I was able to contribute to the company winning Ad Age Small Agency of the Year (West Region) in 2012. I spearheaded strategic marketing vision in collaboration with the management team for client contracts, marketing plans and creative briefs, brand, and media campaigns. Managed customer-centric operations and ensured customer satisfaction by achieving delivery and service quality norms (KPIs). I strategically planned and conceptualized creative, out-of-the-box, omni-channel strategies to enhance business. I engaged and enabled the organization in managing customer relationships, revenue, and profit. Developed programs, processes, and tools to increase engagement between customers and their solutions, empowering them to drive brand value.
- Positioned Qualcomm mobile TV to facilitate sale of underlying spectrum - Delivered $3,000,000+ in brand value by skillfully positioning a disruptive ingredient brand causing customers LG and Lenovo to add the brand logo on their products and packages. Worked effectively with others in a team-based environment to accomplish organizational goals and to identify and resolve challenges. Excellent examples are provided here.