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Work Background
![Associate Managing Consultant [Contractor]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/a8b13a9bfe67adbdfca06b3105e6253b354ddb96f5876aef67e238bfe857c7d0/profile_search-71484_experience_logo.jpg){kind=logo}
MastercardAssociate Managing Consultant [Contractor]
Oct. 2024 - Jan. 2025Dominican Republic, Santo DomingoLead projects in the Central America and Caribbean markets, designing and
implementing marketing strategies in collaboration with banks and
merchants to drive growth, payment solution adoption, and KPI
achievement.
FINGERE ADVERTISINGChief Marketing Officer
Jul. 2024Dominican Republic, Santo DomingoI lead the strategic vision for digital brand development, ensuring our clients achieve impactful and sustainable growth. With over a decade of expertise in digital marketing, eCommerce, and brand positioning, I specialize in crafting data-driven marketing strategies that enhance visibility, engagement, and conversions. My role involves overseeing content strategy, influencer partnerships, social media marketing, and performance optimization to drive brand success. At Fingere, I empower businesses with innovative marketing solutions that blend creativity, technology, and consumer insights, helping brands stand out in an ever-evolving digital landscape.
EssenceMediacomMedia Director
Jan. 2023 - Apr. 2024Dominican Republic · RemoteMedia director for Coca Cola Caribbean (Dominican Republic, Trinidad and Tobago and Jamaica).
Arajet AirlinesDigital Marketing & Ecommerce Manager
May. 2022 - Jan. 2023Dominican Republic · On-site
Centro Cuesta NacionalGerente Marketing Digital
Jun. 2020 - May. 2022Dominican Republic · On-site
CorotosMarketing Manager
Jul. 2019 - Jun. 2020Dominican Republic · HybridDesign and oversee all aspects of our marketing department including our marketing database, email, push, search and display advertising campaigns.
Interviews, hires and trains Marketing staff. Responsible for defining and maintaining brand guidelines, personality and image.
Plan and manage social media strategy
Oversee B2B Marketing initiatives and support the sales team with marketing needs.
Support product and customer service team with marketing needs, including communicating features.
Collaborate with global teams and other advertising and media experts to improve marketing results.
Manage brand’s participation in B2B/B2C events and company’s own client-facing events.
Handle any PR-related issues and initiatives.
Develop each marketing campaign from start to finish, manage budgets and relationships with external vendors.
Negotiate contract with vendors (Agencies and media providers) Research new industry trends as platforms, products, pricing, services and solutions for buyers and sellers. Evaluate industry competitors
.Performance & Digital Marketing freelance. Expert in paid media campaigns & ecommerce
Aug. 2018Dominican Republic
MindshareDigital leader
Jan. 2017 - Jul. 2019Dominican Republic · On-site
MindshareDigital Media Planner
Jul. 2015 - Jan. 2017Dominican Republic · On-site
AdVentures Digital AgencyDigital Media Planner
Aug. 2014 - Jul. 2015Dominican Republic · On-site
Pages BBDOMedia Planner
Mar. 2013 - Aug. 2014Dominican Republic · On-siteEncargada de la estrategia y planificación de medios de las cuentas Grupo Pepsico (especificamente Pepsi, 7up, Red Rock, Gatorade y Tropicana), Barrick Gold Dominicana, Larimar Films, Avelino Abreu (División: Volkswagen, Motul y Gomas Kumho), Banco Popular (división: Ahorros, prestamos y banca personal), Blue Mall y Grupo Rica.
MindshareJunior Media Planner
Feb. 2012 - Mar. 2013Dominican Republic · On-sitePlanificadora Jr. y soporte al equipo de medios específicamente con las cuentas: Sol Petroleum Dominicana (Shell Company Dominicana / Lubricantes), Banco del Progreso, Grupo SC Johnson (Baygon, Glade, OFF, etc.), Vima Dominicana, Farmacia Los Hidalgos e Instituto Espaillat Cabral.
MindsharePasante en medios
Sep. 2011 - Dec. 2011Dominican Republic · On-siteEncargada de dar soporte al equipo de medios con las cuentas CCN (Jumbo, Casa Cuesta y Ferreteria Cuesta), Kimberly Clark ( Kotex, Huggies, Scott, etc), United Brands (Jhonnie Walker, Buchanan's y Bailey's) Unilever (Knorr, Dove, Axe, etc). Asistencia al equipo de investigacion sobre perfiles y habitos del consumidor/target.
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