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Work Background
MYMPaid Marketing Manager 👩🏼💻
Jan. 2024 - Jan. 2025Paris▪️ Acquisition of new users on the platform through social ads, SEA and display campaigns
▪️ Briefing creative teams: iterations of the best videos, marketing messages, seasonal events, brainstorming, benchmarks, etc.
▪️ Monitoring KPIs: CAC, CAC/LTV, CPA, ROAS, Retention, etc.
UbisoftUser Acquisition & Monetization Specialist 📱
Feb. 2022 - Jan. 2024Saint-Mandé, Île-de-France, France▪️ Players acquisition with App Installs campaigns : social ads, video networks & SEA
▪️ Ads monetization : waterfall management in ad mediation, ad placements creation,...
▪️ Creative & Playable ads briefs: best videos iterations, marketing wording, seasonality events, brainstorming, benchmarks,...
▪️ Performances monitoring : CPI, ARPDAU, LTV, ROAS, Retention,...
VCOMKTraffic Manager 👩🏻💻
Nov. 2021 - Feb. 2022Paris et périphérie▪️ Marketing strategies recommandations
▪️ Managing SMA & SEA campaigns: app installs, lead generation, conversions, ...
▪️ Performance reporting in Excel & PowerPoint
LeeveUser Acquisition Manager 📱
Mar. 2021 - Sep. 2021Paris et périphérie▪️ Recommandation de stratégie en marketing digital et d'activation publicitaire
▪️ Création et optimisation des campagnes sur Meta et TikTok Ads
▪️ Reporting des résultats sur Excel
BRAVOLOTOUser Acquisition & Monetization Specialist 📱
Jan. 2021 - Feb. 2022Paris, France▪️ Users Acquisition on Social (Facebook, Instagram, Snapchat), Ad Networks (Unity, AppLovin, IronSource,...) and Search (UAC et ASA)
▪️ Ad placements Monetization with Mediation, Ad Networks, partnership,...
▪️ KPIs follow-up: CPI, ARPU, ROAS, Retention,...
▪️ Creative and influencer briefs, marketing wording,...
AGENCE 79Media Consultant for Blizzard Entertainment 👩🏼💻
Apr. 2019 - Dec. 2020Neuilly-sur-Seine, Île-de-France, France▪️ Media Plan creation and activation recommendations for advertising network, targets or ad formats
▪️ Social Ads campaigns' creation and optimization on Facebook, Instagram, Twitter, Youtube, Snapchat et TikTok
▪️ Results analysis for Social and Display campaigns in Branding and Performance (Conversion & User Acquisition Mobile)
Digital Virgo EntertainmentMarketing Assistant Editorial Gaming 💻
Feb. 2018 - Jul. 2018Aix-En-Provence Area, FranceFuze forge is one of the video games projects of Digital Virgo Entertainement.
This e-commerce website is selling Steam keys ; it also has a video games boxes and gaming news section and will propose an e-sport companion app.
Main missions:
▪️ News redaction for the blog
▪️ Community Management on Facebook and Twitter
▪️ Graphism creation for social media
▪️ Social medias lotteries with Koch Media as partner
▪️ Facebook ads campaign
▪️ Weekly and monthly results analysis
▪️ Youtube channel animation
▪️ QC testing on the e-sport app
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