Yann Audebert

Founder & CEO @Strat Up International

Marketing Director💸 Marketing💼 C-level ExecutiveCEO🧨 ConsultingAdvisor

I leverage my 25+ years international experience as a top executive for small & multinational corporations and my knowledge in organizational transformation to help CEOs and their Management Team respond pro actively to change, improve their business model and accelerate growth. Over the past two decades, I built and accelerated powerful consumer brands and businesses for several markets leading multinational corporations (including Group Danone, Grupo Lala, Jose Cuervo Group) as well as high growth start ups, in Europe, Mexico and the US. With working and living experience in three continents, I understand the challenges and benefits of working in a multicultural environment. I am the Founder & CEO of Strat Up International LLC, a boutique strategic advisory firm providing mentoring to consumer product organizations as well as tools and techniques to improve their go to market strategy, penetrate new categories & geographies and accelerate sales and financial performance. Professionally trained in the Adizes methodology, I also manage the Adizes Los Angeles office. As Certified Organizational Therapists, we support family owned businesses around the world in a variety of transformation including: transitioning to a new generation of ownership, driving business institutionalization, establishing a healthy culture, ensuring a successful integration after an acquisition, rejuvenating the organization or preparing for the next stage of growth.

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Work Background

Strat Up - "Strategic Advisory to Grow"Founder & CEO

Jul. 2017Greater Los Angeles AreaWe are a strategic advisory firm dedicated to supporting consumer products organizations that want to accelerate their revenue and profitability growth. We offer a cost effective, commitment free, access to C-Suite executives that have been in your shoes and will support you and your team with guidance, tools & techniques to define the right strategy and ensure the proper execution. Our strategic advisors have worked for leading CPG companies around the world and have developed both operational excellence and strategic expertise in one of the following areas: - Strategic planning - Brand & Marketing Strategies - Commercial Strategies - Organizational Transformation - New Market Penetration (US & Mexico) Our model is a flexible alternative to traditional consulting by providing high value services at a fraction of the cost and at your pace. You decide how and when you need help from your advisor and just pay for the time he/she spent on your business. Contact us at info@stratupadvisory.com or visit our website at www.stratupadvisory.com to learn more

Adizes InstitutePartner & Managing Director - Adizes Los Angeles

Jul. 2017Greater Los Angeles AreaThe Adizes Institute is a global consultancy firm with offices in 14 countries. Our mission is to change how management is practiced and taught. Since 1971 we have pursued this calling, transforming the world one organization at a time. We believe there is a better way to manage. We believe that way is a systematic, highly collaborative, common-sense approach that deeply engages the hearts and minds of employees at all levels, harnesses conflict constructively, and builds a strong and pervasive culture of mutual trust and mutual respect. Adizes provides leaders with the tools, resources, and support to develop this kind of management in any organization. We know from over 40 years of experience with clients in 73 countries that range from the Global 100 to middle market companies, start-ups, and governments that our approach to management builds healthy, high-performing, self-managing organizations. Organizations that have the capability to successfully tackle any challenge, consistently WOW customers, attract and retain exceptional talent, generate superior financial returns, and become dominant competitors. We work with clients in two ways; 1) we teach them the principles and practices of Adizes, and 2) we work side-by-side and guide them to transform the management of their organizations through Adizes. Our methods apply to any private or public organization in any industry, and we have worked in over 200 industry sectors. For more information, please contact me at yann@adizes.com or visit www.adizesla.com

AlEn USAAdvisory Board Member

May. 2012AlEn USA is the American subsidiary of Industrias AlEn S.A de C.V, one of the most recognized companies in the Mexican household cleaning products’ industry with a product portfolio of over 500 skus and employing more than 4,000 people. Provide strategic advisory to Alen USA's Board and CEO on several areas of business including Marketing & Innovation, Go To Market Strategy, Strategic Planning and Talent Management & Development.

Casa DragonesChief Commercial & Strategy Officer

Aug. 2014 - Jul. 2017Greater Los Angeles AreaFounded in 2008, Casa Dragones is a fast-growing, independent, small batch luxury tequila producer, with a leading position in the ultra premium tequila segment in the US and Mexico. Partnered with the Co-Founder & CEO to transform the commercial organization for its second stage of growth, improving Go To Market strategies & execution, implementing new tools & processes, developing business analytics capabilities and aligning organizational structure & talent pool to deliver accelerated growth.

The Dannon Company (US)Vice President, General Manager Foodservice Division

Aug. 2011 - Jul. 2014White Plains, NYNorth American subsidiary of Groupe Danone, the world’s #1 in fresh dairy products, and #2 ranked in bottled water and baby nutrition products. Assumed full P&L responsibility and lead all business functions for a newly created Division to drive yogurt category and brand availability across all foodservice channels in the US. Integrated successfully a frozen yogurt operation and doubled total business unit sales organically within three years.

The Dannon Company (US)Vice President, General Manager West Business Unit

Sep. 2009 - Aug. 2011Irvine CANorth American subsidiary of Groupe Danone, the world’s #1 in fresh dairy products, and #2 ranked in bottled water and baby nutrition products. Recruited to head-up Dannon’s first regional business unit, and establish an autonomous “on the ground” organization to address significant gaps in the Western US region. Enacted a “game changing” plan of the operating environment, retail relationships and market perceptions that led to the turn around of Dannon’s market position, catapulting Dannon as the category preferred partner in more than 50% of the ACV and gaining share leadership in the Hispanic market.

Grupo LalaVice President Marketing - Grupo Lala International

Jan. 2009 - Aug. 2009Dallas, TXInternational branch of Grupo Lala, a multibillion milk and dairy products manufacturer and distributor in Mexico and in the US Part of the Executive Team for the newly created international corporate. Supported company aggressive M&A strategy by leading the successful integration of three yogurt brands acquired from The Dannon Company and Wells Dairy, and developing new brand portfolio strategy after the acquisition of multibillion Borden-National Dairy organization.

Grupo LalaSr. Vice President & Managing Director Lala Foods Inc.

Jul. 2004 - Dec. 2008Greater Los Angeles AreaUS start up for Grupo Lala, a multibillion milk and dairy products manufacturer and distributor in Mexico and in the US Given full autonomy and P&L oversight by the parent company to start-up Grupo Lala US business based in California. Established all manufacturing, logistic, sales & marketing infrastructure to launch successfully a full Lala dairy products line in the nostalgic US Hispanic market. Drove explosive sales growth and positioned Lala as the Hispanic market expert and leader, creating a solid foundation for further US expansion into the general market.

Grupo LalaDivision Marketing Manager (Yogurt, cheese, cream, butter, dessert & Beverage)

May. 2001 - Jun. 2004Mexico City Area, MexicoGrupo Lala, a multibillion milk and dairy products manufacturer and distributor in Mexico and in the US Appointed as the lead of a high potential Cultured Dairy Product & Beverages Division. Transformed the full brand portfolio from formulation to packaging, revitalized brand positioning & advertising and introduced new premium brands to drive double digit market share gains across several food & beverage products categories and more than double Division sales.

Jose CuervoMarketing Manager Europe

Aug. 2000 - May. 2001London, United KingdomFamily owned worldwide leader in tequila and leading manufacturer/distributor of wine & spirits in Mexico Drove acceleration growth plans for Jose Cuervo brands with country exclusive distributors in France, Germany, UK, Greece and Spain and implemented the European roll out of the global marketing campaign ‘Vive Cuervo”.

Jose CuervoNational On Premise Director

Aug. 1998 - Jul. 2000Mexico City Area, MexicoFamily owned worldwide leader in tequila and leading manufacturer/distributor of wine & spirits in Mexico Fundamentally changed Casa Cuervo’s on premise strategy and tactical sales culture to a strategic brand building tool and a real competitive edge. Re-establish Casa Cuervo wines & spirits brand portfolio leadership position in the on premise channel.

Jose CuervoWine Division Director

Oct. 1996 - Jul. 1998Mexico City Area, MexicoFamily owned worldwide leader in tequila and leading manufacturer/distributor of wine & spirits in Mexico Managed the Wine Division of Casa Cuervo with full P&L responsibility over a large portfolio of prestigious international brands. Negotiated distribution contracts, defined go to market strategy and led specialized sales & marketing teams to drive increased distribution and double digit revenue growth.

Sopexa (Mexico)Marketing Manager

Jun. 1995 - Sep. 1996Mexico City Area, MexicoMexican branch of France-headquartered Food & Wines marketing and communications agency with 40+ international offices. Supported the creation of this first branch in the Latin America region and promoted Food & Wines products from France by forging alliances with government ministries, industry associations, importers/distributors and coordinating communication and promotion campaigns across trade channels.

Sopexa (Mexico)Promotion Manager

Jan. 1994 - Jun. 1995Paris Area, FranceFrance-headquartered Food & Wines marketing and communications agency with 40+ international offices. Designed and implemented national awareness and trial promotions across retail grocery, liquor stores and on premise channels for several French Wines Inter-professional Committees.