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Work Background
iPoint, LLCDirector of Business Success
Jun. 2022Marco Island, Florida, United States
The Angle HubVisionary
Jun. 2021Florida, United StatesRemoving the digital barriers standing in your way of growth, so you can focus on your business. We bridge the gap of ole fashioned values with modern technology and expertise. Tailored strategies help you attract leads, amplify your brand, and ascend above the competition, while addressing common challenges like time, expertise, and resources.
That's A Wrap SolutionsCEO
Jan. 2021 - Dec. 2024Florida, United StatesYour Digital Edge for presence and conversions in the digital space and against your competition. With Intense focus on Customer Acquisition, Website & Internet Services and Social Media Management - Our goal is to increase your revenue and gain digital traction for your business.
The MRL GroupAccount Manager
Jul. 2019 - Jun. 2020Fort Lauderdale, Florida, United StatesSpecializing in beverage accounts - Responsible for custom creation from conceptual idea to finished product for marketing to end users both on and off premise. Lead point of contact for the client and vendor for manufacturing goods.
Marketing ConsultingSales And Marketing Specialist
Nov. 2016 - Aug. 2019South FloridaServe as Lead point of contact for clients and vendors. Create and support client retention strategies for existing customer base and for new customers, sustain online media presence and marketing strategies, build distribution, devise and implement marketing plans, complaint handling and resolution, maximized opportunities for account growth and staying up to date with identifying industry trends. • Defined a target market for the Cookie Company and increased accounts from zero to 5 in the last 8 months through distribution and acquiring new accounts. • Added Amazon as an additional means of distribution to increase sales by 14% for the Medicinal Company.
Hand Arnold Trinidad LimitedBrand Supervisor - Kellogg's Caribe
Jan. 2013 - Jan. 2015Trinidad and TobagoCEO of the entire Brand: positioning, scheduling, purchasing, elect selling platforms, forecasting, promotions on new branded items and selling initiatives then removal of under-performing goods, market the brands image and equity, strategic business plans for categories within the portfolio, manage A&P budgets, built and maintained strong customer relationships, developed net cost and customer pricing, leveraged and analyzed consumer and market trends and adjusted strategic plans accordingly in order to meet and excel the targeted sales, in addition to ROI on promotions. • Increased market share of the brand and its categories from 28% to 35% the first year • Partnered with many various brands to co-market to take advantage of cultural holidays to increase sales 20%
Xplor, Inc.International Sales Development - Caribbean
Jan. 2009 - Jan. 2013Trinidad and Tobago & Bradenton, FLEstablished programs to increase foreign market sales (specifically 10 Caribbean countries); conducted market research to determine product requirements; provided product launch strategies; managed sales training for distributors; established pricing and prepared monthly production forecasts and market share data • Reviewed and created marketing plans for 10 countries based on key operating indicators which increased international sales by 40% annually. • Developed new product launch of Club Social merchandising displays from visual drawing conception to production sample for Mondelez International for their 6 distributing Caribbean Countries
THE MAREK GROUP (Formally Purchased CPI )Accounts/Sales
Jan. 2006 - Jan. 2008Waukesha, WIBuild business, identified and developed qualified prospects, introduced promotional goods per brand, incentive programs, POS, rewards programs to Executives, specifically, Proximo Spirits, William Grant & Sons, Reuters, Miller Coors and close sales all while developing vendor relationships with overseas and U.S. based sourcing contacts • Managed $3 million+ revenue and 3-person project team, over a 150 projects per year, on time and on budget • Negotiated and developed entire new product launch for Sailor Jerry through various channels: Promotional goods, Retailer Instant Saving Coupons, Point of Sale items, and Redemption Program
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