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Work Background
Beauty Exchange Beauty SupplyDirector of E-commerce 2020-Present
Dec. 2019Orlando, Florida, United StatesProvide strategic oversight to enhance user experience to increase ROI with aggressive industry leading pricing model Lead re-platform of e-commerce properties to Shopify and redesign efforts including mobile optimization through a responsive user friendly site
Implement multiple online contests, Influencer collaborations, and user generated content to drive customer acquisition exceeding the number of new to file require for ROI. Heavy focus on B2C engagement to build fan loyalty
Increase revenue by $1M annually by implementing an aggressive product demand and branded loyalty.
Manage and lead internet advertising projects to drive both paid and organic traffic through Banners, keyword optimization, geo-targeted ads, blogs, and backlinks.Present status reports and presentations
TC Graphics Design & PrintJr. Graphic Designer
Mar. 2014 - Aug. 2015Orlando, FLParticipated in creating designs with the senior designer with an eye for detail. Created designs for local newspapers and businesses. Print and cut business cards, flyers and magazines.
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