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Work Background
InnovateMRProduct Developmant, Product Management, Innovation, User Experience
Feb. 2017 - Sep. 2022Calabasas, California, United StatesDeveloped and executed comprehensive digital product strategies that align with company mission and vision. Utilized market trends, customer feedback, and industry best practices to make continuous process improvements. Defined clear product roadmaps that outlined evolution of digital product portfolio. Collaborated with cross-functional teams to implement successful go-to-market strategies. Monitored competitive landscapes and conducted market research to identify growth opportunities and inform product decisions. Lowered expenses related to user fraud with creation of scoring system
> Constructed evaluation system to build user scoring system
> Performed real-time user testing to prove scoring system effectiveness
> Transitioned company away from third party services to cut expenses significantly KEY COMPETENCIES: Data Analysis, User KPI Development, Machine Learning, Product Innovation Raised operational efficiencies 250% with robust project management protocols
> Introduced effective project management tools and methods to the introductory product team
> Identified and corrected miscommunication points between product and development teams
> Reinforced proper product management processes with stakeholders and development teams KEY COMPETENCIES: Project Development & Management, Protocol Development, Procedure & SOP, Best Practices, Product Documentation
InnovateMRProduct Management, Product Development, User Experience
Feb. 2015 - Feb. 2017Encino, CADeveloped and executed comprehensive digital product strategies that align with company mission and vision. Defined clear product roadmaps that outlined evolution of digital product portfolio. Collaborated with cross-functional teams to implement successful go-to-market strategies. Monitored competitive landscapes and conducted market research to identify growth opportunities and inform product decisions. Boosted user adoption 700% through effective product development
> Identified and aligned user needs to product goals through effective data analysis and creative solutions
> Endorsed successful promotion campaigns identified through user research to be effective adoption tactics
> Advocated for clear brand communication and simple UI/UX to reduce friction in user flow KEY COMPETENCIES: Brand Development, User Experience Design (UED), Risk Analysis & Management, Data Metrics and Analysis, KPI Development
GrayeSmith.comCreative Director / Product Manager
Jan. 2014Los Angeles, California, United States · HybridServe clients and stakeholders with unique blend of skills and innovative approaches. Play pivotal role in shaping brands, building long-term direction, and defining market positioning. Leverage expertise to develop and execute adaptable growth strategies ensuring products and services stand out in crowded digital landscape. Stay ahead of industry trends, emerging technologies, and design methodologies to maintain competitiveness.
Instant.ly (formerly uSamp)Product Design, User Experience
Jun. 2009 - Feb. 2015On-siteActed as key driver in shaping product design strategy and delivering outstanding user experiences. Fostered culture of innovation, collaboration, and excellence in design. Continuously pushed the envelope in design thinking and user-centered practices. Established and maintained design systems and guidelines that ensured consistency and scalability across all products and platforms. Implemented user testing and feedback mechanisms to validate concepts, optimize user experiences. Elevated Net Promoter Score from 22% to 85% with data-driven approaches
> Utilized data analytics to thoroughly assess existing UI/UX and identify pain points
> Championed user-centric approach to emphasize the importance of needs, preferences, and concerns
> Monitored NPS improvements to provide clear indication of optimizations success KEY COMPETENCIES: NPS, Data Analysis & Management, User Experience Design (UED), Product Innovation, Digital Marketing, Advanced Problem-Solving
Gel CommunicationsLead Product & Brand Designer
Jan. 2007 - May. 2009On-site
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