Associated Media Publishing (Marie Claire SA)Contributing Writer (Online & Print)
Sep. 2013 - Dec. 2013Cape TownGenerated creative ideas, performed extensive research, and drafted, edited, and revised a high volume of fashion, beauty, current events, and hard news articles for publication in various outlets. Played a key role in ensuring strong ongoing reader engagement through social media interaction and addressing user comments. Key Accomplishments:
✪ Handpicked by Senior leaders to collaborate with management in regard to press queries, and development of communications and public relations strategies.
• Generated over 50 articles with a 95% accuracy rate, elevating readership engagement by 79%.
• Secured exclusive interviews with 10+ renowned fashion designers & models, increasing brand awareness by 30%.
• Crafted and published reviews on diverse topics including jewelry & hotels, resulting in a 25% escalation in website traffic. Additional Duties:
•Produce professional, newsworthy articles, and pitch emails.
•Produce fashion and beauty stories for online and print publication •Reformat PR documents into entertaining easy-to-read content. •Compile story ideas, research, and leads for upcoming articles.
•Coordinate and assist the graphics design team with various media assets including photos, infographics, and visuals
•Brainstorm angles that are newsworthy for senior journalists to expand and research for upcoming articles
•Be up-to-date on international travel, beauty, technology current events
•Assist with reader comments and interaction
•Assist with press queries, communications, and PR.
•Assist with general office duties