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Work Background
Full-time parenting
SWMH Digital Ad Solutions GmbHFull-time parenting
Mar. 2023
Women Life Coach
Self-employedWomen Life Coach
Mar. 2022Empower women to create their best live and have-it-all with ease.
Head of Advertising Strategy
SWMH Digital Ad Solutions GmbHHead of Advertising Strategy
Jul. 2021 - Mar. 2024• In-house consulting on advertising strategy and products all • Led implementation of new advertising technologies and infrastructure • Acted as central liaison for consent management & data privacy-compliant marketing
Senior Programmatic Manager
SWMH Digital Ad Soltuions GmbHSenior Programmatic Manager
Dec. 2019 - Jun. 2021Munich, Bavaria, Germany• Leading the centralization and consolidation of existing AdTech systems and processes • Securing revenue through centralized consent and vendor management • Development of new products and revenue streams • Leading programmatic advertising and ad management workshops
Publisher Excellence Consultant
Petkova ConsultingPublisher Excellence Consultant
Sep. 2019 - Nov. 2019Munich Area, Germany• Accompanying the onboarding of new customers • Optimization of existing onboarding and customer care processes • Consulting and implementation of self-booking platforms for internal marketing and sales units • Preparation and analysis of Google Ad Manager raw data for the creation of user profiles and predictive behavior models • Leading programmatic advertising and ad management workshops
Director Of Operations
Traffective GmbHDirector Of Operations
Apr. 2019 - Aug. 2019Munich Area, Germany• Scaling of the business model through clear structures and processes • Building the operations team with the following functions: Onboarding, Customer Support and Account Management • Establishment of communication structures between departments (from Sales to IT) • In-house change management • Support and development of SPPs
Team Lead Key Account Management
Traffective GmbHTeam Lead Key Account Management
Apr. 2018 - Mar. 2019Munich Area, Germany
Key Account Manager
Traffective GmbHKey Account Manager
Sep. 2016 - Mar. 2018Munich Area, Germany
Junior Ad Manager
Ippen Digital GmbH & Co. KGJunior Ad Manager
Jan. 2016 - Aug. 2016Munich Area, Germany• Project management for the introduction of the new AdTech SetUp • Leading the cooperation with third party vendors • Support and optimization of approx. 35 publishers • Testing of new revenue models and revenue streams
Online Sales Analytics & Publisher Management Working Student
ForwardAdGroup (part of BurdaForward)Online Sales Analytics & Publisher Management Working Student
Jul. 2014 - Nov. 2015Munich Area, Germany• Analysis of competition and target customers for the sales staff • Controlling of the sales pipeline • Creating dashboards and reports in Salesforce • Preparation of various analyses, e.g., traffic development, utilization analysis, marketing KPIs etc.

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