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Work Background
National Medal of Honor Center for LeadershipDirector of Marketing
Jul. 2023Mount Pleasant, South Carolina, United States
TIGHITCO, Inc.Marketing Manager
Mar. 2020 - Feb. 2023Ladson, South CarolinaAccountable for developing and managing the marketing programs and initiatives of TIGHITCO. Also responsible for executing strategic marketing plans for the organization across the organization and it's partner companies. - Conceiving and executing marketing strategies that drive growth across three divisions and three sub-brands - Completed rebranding to include website, social media and brand standards - Grew LinkedIn followers 34% / established Facebook and Twitter - Overhauled website to increase traffic 85% year one - Developed automated career center and annual survey functions PRECISION MACHINING SERVICES - https://precisionmachiningservices.com/ Company acquired by TIGHITCO parent company. Assumed marketing manager role for this facility. Accountable for developing and managing marketing programs and initiatives. Also responsible for developing, implementing, and executing strategic marketing plans for the organization. - Completed rebranding to include website, social media, and brand standards - Established Facebook and LinkedIn profiles - Developed an automated career center and recruiting marketing - Created business development collateral MCCAY TOOL & ENGINEERING COMPANY · https://mccaytool.com/ Company acquired by TIGHITCO parent company. I assumed marketing responsibilities for this location. s location.
Overhaul Support Services LLCMarketing Manager
Mar. 2020 - Feb. 2023East Granby, Connecticut, United States
Daniel Island AcademyCommunications Manager - contract position
Dec. 2017 - Jan. 2019Daniel Island, South CarolinaA licensed educational facility founded in 2004, Daniel Island Academy on Daniel Island, South Carolina (county of Berkeley, city of Charleston) offers preschool classes for children 12 months through Pre-K. Our mission is to provide the best learning and developmental environment for a child to reach his or her full potential. Conveniently located between Mount Pleasant and North Charleston, our facility can accommodate up to 280 students at any given time.
Blue Iris Marketing SolutionsChief Solutions Provider
Aug. 2017Mount Pleasant, South CarolinaLeading a group of talented marketing professionals with an eye toward the digital landscape. From the foundation of your website to getting you more leads, we can help you get there. Let us bring our experience and talents to work for you. Contact me to learn how we work and how we can help. Small businesses and small budgets welcome!
No Joke MarketingSenior Marketing Strategist
Aug. 2017 - Mar. 2020Managed members under the following brands:
No Joke Marketing - Credit Unions, Chiropractors, other niche service businesses digital marketing
Local Child Care Marketing - preschool/daycare centers digital marketing
Skillet Creative - branding, packaging and digital marketing for the specialty food industry Kind Creative - branding, packaging and digital marketing for the cannabis industry As a Strategist, I worked with members in developing, implementing and managing marketing campaigns that promote their products and/or services. I play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. I use measurable analytics to identify weaknesses and find ways to improve performance across all digital channels.
Advantage Media Group|ForbesBooksDirector of Member Marketing, Advantage Media Group
Oct. 2016 - May. 2017Charleston, SCSpearheaded client marketing team of 15 that concentrated on positioning our clients as authorities/thought-leaders in their respective fields. This involved management of a full suite of products - developing lead and demand generation strategy, content creation and execution, digital marketing, publicity and book launch marketing. Annual sales: $2 million (publishing and marketing)
• Overall all websites increased in organic traffic anywhere from 5% to 17% - moved one client from page 29 on Google to page one • Generated over 150 leads for a cosmetic surgeon that resulted in 12% conversions
• Managed client website development including outlining structure and ongoing updates via Wordpress/basic HTML, content development
• Helped member launch new book through promotional emails and launch event which eventually lead to his book being published in Mandarin
• Instituted process for content creation that improved meeting deadlines - went from 10 days to seven days
• Instituted website processes including development checklist that significantly reduced errors at launch, improved team coordination
• Oversaw all project management function to ensure 95% on time delivery
• Helped upsell additional marketing projects and close prospects for package services averaging $5500 per month
• Lead an agency team of 11 located in Austin, Texas -worked at both locations and remotely
Advantage Media Group|ForbesBooksLead Account Manager/Marketing Consultant
Oct. 2015 - Oct. 2016Charleston, SC
The Keynote GroupVP Marketing
Apr. 2013 - May. 2015Mt. Pleasant, SCDrove strategic marketing strategy, promotion/public relations and creative execution for marketing agency focused on developing professional speakers. Annual sales: $450,000 • Earned SEO Direct growth increase of 15% on average by refocusing blog/ social media strategies for professional speakers
• Secured minimum of four online media placements with radio and television bookings for professional speakers
• Gained increased email opt-in rates by 22% in three months through integration of customized marketing strategies for individual professional speakers
• Generated average increase of 5% online traffic growth, including social media, within first month by launching targeted brand strategies to build author’s new business as a professional speaker
Charleston Metro Chamber of CommerceSr. Vice President Communications & Marketing
Oct. 2006 - Mar. 2013Executed strategic programs for metro chamber of commerce. Manage marketing communications, public relations and events delivery division. Annual sales: Non-profit with $4.5 million budget • Increased click through website traffic by 16% when executing corporate messaging and creative for five branded websites
• Generated weekly public relations pitches and media contacts – secured minimum one placement per week
• Lifted opt-in rates for electronic publications by 20% when revamped layout and editorial schedule improving delivery timeline
• Instituted graphic design and event logistics processes to improve efficiencies for servicing seven internal divisions
• Cultivated diverse teams to ensure outcomes in line with organizational mission and budget; as large as six person marketing and events team
• Garnered increased industry exposure by 15-20% when established consistent branding on all printed collateral including defined corporate graphic standards • Developed and executed annual image campaign including radio, television, print and e-media placement – 14 new members closed in first three months
Charleston Metro Chamber of CommerceVP of Marketing
Jan. 2004 - Dec. 2006
Sawgrass TechnologiesMarketing Manager
Feb. 2002 - Oct. 2004Charleston, SC• Contributed to corporate strategic positioning in industry publications by writing “ask the expert” technical articles
• Instrumental in 40% client base growth through reorganization of intermediary sales program • Increased loyalty and grew Channel partners by 20% through management of co-op marketing/public relations program • Achieved retail product line sales increase of 25% and campaign cost reduction per campaign of 30% through revamped direct mail program
DigimationMarketing Manager
Sep. 2000 - Feb. 2002New Orleans, LAManage corporate marketing plan for 3D animation software development company. Annual sales: $5 million
BISYS Education ServicesMarketing Manager
Jul. 1998 - Sep. 2000New Orleans, LADeveloped and administered corporate marketing plan for a financial services training company. Annual sales: $12 million
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