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Work Background
Abris Distribution Inc.Digital Marketing Manager
Apr. 2024Almaty, Kazakhstan1) Working in Search engines: • Development, launch and maintenance of advertising campaigns in Google Adwords; • Preparation of promotional materials; • Analysis of advertising campaign statistics in Google Analytics; • Control of key metrics (CTR, CPC, CV, etc.); • Selection and analysis of key phrases; • Optimization of the advertising campaign; • Preparation of media plans and reports; Tools: Google AdWords (CMS, Search Network, Video campaigns), Google Analytics. 2) Working with websites: • Participation in the process of website development with outsourcing for further independent editing/addition of the website; • Management of the website development process (selection of performers, assignment of tasks); • Development of technical specifications and work plans by contractors, control of their timely and high-quality execution; • Support and development of websites, collection and analysis of their traffic statistics; • Reporting; Tools: PHP Yii platform, CMS Wordpress. Instagram Facebook, Telegram, Telegram bot) 3) Working with social networks • Market, audience and competitor analysis; • development of a strategy for online promotion; • attracting subscribers, increasing the audience; • formation and enhancement of brand loyalty; • monitoring the effectiveness of page promotion; Instagram Facebook, Ads Manager, Python (telegram bot) tools. 4) Working with email marketing: • Developing a mailing list layout; • Layout and design of the mailing list; • Segmentation of the customer base and keeping it up to date; • Collecting statistics on previous mailings; • Setting up and launching future newsletters; Tools: Unisender. 5) Working with the presentation • Development of a presentation with a highly complex design; • Animations; • Optimization; Tools: pptx. 6) Working with design Tools: Adobe Photoshop, Adobe Illustrator.
Cheil WorldwideCustomer Relationship Management Manager
May. 2022Алматы, КазахстанMain directions: - Launch flagship campaigns (S23, S22, Z Flip3 & Z Fold3, Z Flip4 & Z Fold4) - Operate and analyze Samsung KZ & UZ websites & e-store - Support and launching campaigns for Kazakhstan, Uzbekistan, SECC (Azerbaijan & Georgia), SECE (Mongolia, Kyrgyzstan, Turkmenistan, Tajikistan) 1. CRM a) Push & email communication b) Personalized communication c) DMP segment integration d) Advanced targeting approach e) Developing PPE (post-purchase experience) f) Opt-in acceleration g) Loyalty & referral program (promocodes) h) Trigger deliveries (abandoned cart mailing) i) NPS measurement j) Implementation of Kazakh language on deliveries k) Data extraction and technical support 2. Data Analysis a) Owned & paid Channel Analysis b) Gathering and cleaning data sets (Website, Social Media, Paid Media, CDM) c) Timely entry of client information into the database d) Working to maintain up-to-date information in the database e) Management of uninterrupted work of the client database f) Statistical analysis and segmentation of the database 3. Media buying, media planning Currently working for Astana Motors as a digital media planner Adobe Experience Solutions: • Audience Manager Manager - DMP • Adobe Campaign Classic - CRM • Adobe Anatytics - Traffic & e-com Analytics • Adobe Launch - Tag manager • Adobe Target - A/B Testing • Adobe Triggers - Consumer Behavior Analysis
FreelanceDigital Marketing Specialist
Mar. 2020 - May. 2022Алматы, КазахстанDuring this time I was involved in entrepreneurial activities. I had several projects in traffic arbitrage and internet ecommerce.
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