Rebecca Carvalho - Content Strategist and Copywriter, Skyone Solutions

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Work Background

Sky.One SolutionsSenior Marketing Analyst

Oct. 2022São Paulo, São Paulo, BrasilThe challenge at Sky.One started with Field Marketing, but after a few months I started working directly with content production and curation focused on the company's ABM strategy. Content production is aimed at online and offline media, such as: e-mail nutrition flows, rich materials, blogposts, pamphlets and institutional presentations, among others. I also interface with a communication agency responsible for managing the company's Social Networks, support in the creation of the content strategy for different channels and manage campaigns, create workflows, schedule emails for specific campaigns, create Landing Pages among other tasks within Hubspot. Through WordPress I take care of the publication of articles in the Content Hub and Success Stories, as well as the optimization of these materials periodically.

ÁPICE ARTES GRÁFICAS LTDAMarketing Analyst

Oct. 2021 - Jun. 2022Sao Caetano do Sul, Sao Paulo, BrazilAt Ápice Artes Gráficas I received the challenge of structuring the Marketing department. For this, all the market and branding analysis was carried out to define an adequate Marketing plan. I was responsible for implementing some process improvements in the commercial department through tools such as RD Station CRM and Ramper. The suggestion of the tools came as a solution for the integration between the Marketing and Commercial departments. It was also proposed to update the company's website in search of user experience improvements, among other improvements that are taking place. Between the tasks that are my responsibility i can mention: - Preparation of the company's B2B Marketing and Endomarketing Plan; - Market research; - Analysis of competitive communication; - Sending Briefings to the agency; - Assistance in the development of internal marketing actions; - Analysis of KPIs related to marketing objectives; - Approval of parts and institutional content; - Support in structuring the commercial department; - Content Production.

PLMX SoluçõesMarketing Analyst

Jul. 2021 - Oct. 2021São Caetano do sul, São Paulo, BrasilAt PLMX Soluções I was able to work directly with Digital Marketing and its tools. It was here that I was able to understand how Landing Pages, E-mails Automations worked. I worked more actively with social media and was responsible for managing the company's social media and website. For this several tools were used such as: RD Station, Ploomes, Google Analytics, Google Search Console, Google Ads and SEM Rush. During this period we were trying to understand how our customers responded to certain media and digital approaches. My tasks were: - Blog's Content and Social Media Content Management; - Social Media Management - SEO Analysis - Endomarketing actions - Budget management - Google Ads, Facebook Ads and LinkedIn Ads

PLMX SoluçõesMarketing and Communication Assistant

Jun. 2020 - Jun. 2021São Caetano do sul, São Paulo, BrasilAt PLMX Soluções I was able to work directly with Digital Marketing and its tools. It was here that I was able to understand how Landing Pages, E-mails Automations worked. I worked more actively with social media and was responsible for managing the company's social media and website. For this several tools were used, such as: RD Station, Ploomes, Google Analytics, Google Search Console, Google Ads and SEM Rush. During this period we were trying to understand how our customers responded to certain media and digital approaches. My tasks were: - Content Management for the Blog - Content Programming for Social Networks - SEO Analysis - Analysis of Social Networks - Organization of Endomarketing actions - Elaboration of the Communication Plan

Mācron Indústria GráficaJr Marketing Analyst

Jan. 2019 - Jun. 2020São Bernardo do Campo, São PauloAt Mācron Indústria Gráfica, as a Marketing Analyst Jr. I was responsible for the company's Marketing planning, which included Endomarketing and B2B actions. I was responsible for events, contacting the marketing agency and approving advertisement pieces for magazines, email marketing and other medias. I also prepared the media planning and controled our budget. - Preparation of the company's B2B Marketing and Endomarketing Plan; - Content production for online and offline media; - Development of Internal Communication materials; - Satisfaction Survey planning and Satisfaction Survey data analysis; - Organization of corporate events; - Competitive communication analysis, among others.

Mācron Indústria GráficaMarketing Assistent

Jan. 2018 - Jan. 2019São Bernardo do Campo, São PauloIn this position I supported the elaboration of the company's marketing plan and strategic planning, I was responsible for contacting the Marketing agency and had the opportunity to participate in a change of the company's logo and the entire rebranding campaign that was related to it. We changed the company's website and made an event to celebrate the company's 70th anniversary. The tasks related to this position were: - Assistance in the elaboration of the Marketing Plan; - Content planning and production for online and offline media; - Assistance in the planning of Endomarketing actions; - Development of internal communication materials; - Analysis of satisfaction survey data; - Organization of corporate events.

Mācron Indústria GráficaMarketing Intern

Oct. 2016 - Dec. 2017São Bernardo do Campo, São PauloIn this internship I was responsible for sending e-mail marketing and preparing the company's internal Clipping. I also sent the demands to the marketing agency and acted as a midfielder between the agency and my manager. My tasks were: - Contact with the agency; - Preparation of Briefings for the Advertising Agency; - Monitoring of endomarketing marketing schedule; - Sending E-mail Marketing; - Elaboration of Clipping of company news.

Câmara Municipal de São Bernardo do CampoMarketing Intern

Jun. 2015 - Jan. 2016São Bernardo do Campo, São Paulo- Digital Media Monitoring; - Political Marketing; - Content Production for Digital Media; - Production of materials for Digital Media.

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