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Work Background
SONNIIBusiness Strategy and Transformation Consultant
Jan. 2025London Area, United Kingdom
AtkinsManagement Consultant
Dec. 2022London, England, United Kingdom
SEMLEPHigh Growth Business Advisor
Jun. 2021 - Nov. 2021Supporting businesses with their change and growth aspirations; In this role, I was tasked with driving business growth by actively seeking out and securing partnerships with SMEs that were undergoing change and had aspirations for growth. I leveraged my expertise in growth strategies, change management and business support resources to develop customised solutions for each client. This ultimately led to generating revenue through successful client on-boarding and service delivery. • Help SME’s to survive the Covid-19 crisis, and stabilise their business and position for future growth.
• Facilitate a holistic analysis of a business to gain an in-depth understanding of their current performance and potential for growth. Assist SMEs to prioritise issues and identify potential courses of action.
• As-is Operating Model assessment and Target Operating Model development.
• Change analysis & Risk management- Assist in the assessment of business readiness for change/growth/scale-up!
• Provide information on finance, funding and grants available to businesses- possess an in-depth knowledge of the business support landscape and the ability to advise businesses on the range of options available • Developing and maintaining internal and external communication channels.
• Account manage a portfolio of clients and deliver bespoke support packages by working with SMEs one-to-one
• Handle leads and enquiries to ascertain suitability for support and services and create leads and conversions ensuring documentation complies with Growth Curve requirements.
• Record and update data regularly into the appropriate CRM systems and with agreed project protocols
Waterlily Consultancy Co-Founder: Director
Apr. 2021 - Dec. 2022Milton Keynes, England, United KingdomI co-founded Waterlily Consultancy, an organisation that is dedicated to providing specialist Social Work assessment reports to Solicitors, Local Authorities, Courts, Independent Fostering Agencies and Voluntary Adoption Agencies. Roles included (but not limited to): • Architected Organisational Alignment: Spearheaded the alignment of strategy with key decisions impacting processes, services, partnerships, resources, and digital assets, ensuring a unified approach towards achieving organisational goals. • Business Model Optimisation: Designed and optimised the business model, pinpointing areas for improvement and creating actionable roadmaps to drive efficiency, maximise performance, and achieve strategic objectives. • Collaborative Change Champion: Fostered strong relationships with diverse stakeholders across the organisation's network, ensuring transformation initiatives were seamlessly integrated and effectively supported overall business goals.
University of BuckinghamE-Spark Placements
Jan. 2017 - Jun. 2017Milton Keynes, United Kingdom• Strategy - development of strategic options and direction that create clarity on how to achieve winning outcomes for startups and SME's.
• Competitive market analysis- analysis of market competition and benchmarks that can influence strategy direction and choice.
• Situation and Gap analysis to analyse current and desired situation and identify gaps, and create a plan for remedial action.
• Ideation workshops- bringing stakeholders together to solve a problem.
• Business Change Advisory to help improve business change in an organisation.
• Customer experience advisory to help improve the customer experience in an organisation.
Acoustic PoetryMusic Therapist
Jan. 2015 - Dec. 2016Milton Keynes, England, United KingdomI launched music therapy organisation improving wellbeing for care home residents, growing from 1 to 6 clients in under a year. Responsibilities included: • Wore multiple hats: secured funding, managed budget, and planned operations for efficient resource allocation.
• Built the brand: created logo, website, and marketing materials, while also spearheading promotional campaigns.
• Championed client relationships: negotiated contracts with suppliers and fostered strong stakeholder communication.
Waterlily & Co.Co-Founder | Director
Apr. 2014 - Dec. 2022Milton Keynes, United KingdomI co-founded Waterlily & Co, an organisation that is dedicated to the positive transformation of individuals, families, and organisations. Primarily, we aim to transform the way social workers engage with children, young people and adults, by providing innovative skills days and corporate workshops. Roles included (but not limited to): • Increased Revenue by expanding product offerings and forging high-impact partnerships with local authorities, universities, and the DfE. • Operational Excellence by aligning operating models, streamlining UI/UX, and automating processes (on-boarding, training). • Data-Driven Decisions through market research and deploying lean strategies for outsourcing. • Agile Project Management for multi-site assessment centers, ensuring seamless collaboration across teams. • Strong Client Relationships built with internal and external stakeholders, including local authorities, universities, and practice educators. • Continuous Improvement implemented through KANBAN frameworks, ensuring high service quality and adherence to SLAs. • Resource Optimisation through budget control, demand forecasting, and resource allocation. • Compliance Champion overseeing design and implementation of new compliance processes and policies. • Leadership & Development by coaching and mentoring actors and assessors to build organisational capabilities.
University of BuckinghamStrategy Management Consultant
Jan. 2014 - Dec. 2017Buckingham, England, United Kingdom• Strategy - development of strategic options and direction that create clarity on how to achieve winning outcomes.
• Competitive market analysis- analysis of market competition and benchmarks that can influence strategy direction and choice.
• As-is Operating Model assessment and To-be Target Operating Model development.
• Situation and Gap analysis to analyse current and desired situation and identify gaps, and create a plan for remedial action.
• Ideation workshops- bringing stakeholders together to solve a problem.
• Business Change Advisory to help improve business change in an organisation.
• Customer experience advisory to help improve the customer experience in an organisation. Clients Included:
• Snaffling Pig, Marlow – Recommended a vertical integration strategy that would enable the customer to increase their revenue to £10million through consolidating relationships with their suppliers and increasing their product portfolio. • Dramatic Training Solutions, Milton Keynes – Developed a strategy for the client to quantify the value and return on investment of their sales training using key performance indicators.
• Major Diamond Supplies, Northampton – Recommended a new business model strategy which would double the client’s revenue to £1.8million and a strategy for increasing operational capacity.
• Soccer Assist, Milton Keynes – Developed an online community strategy for the client that would position the business as competitive leaders and content experts within the sports scholarship market.
FreelanceDigital Transformation Consultant
Apr. 2011 - Nov. 2017• Digital transformation Advisory to help clients create new customer experiences (using technology) that meet their changing business and market needs. • End to end delivery- software development lifecycle using KANBAN frameworks
• Ideation workshops/product backlog- bringing stakeholders together to solve a problem.
• User stories & Situation and Gap analysis to analyse current and desired situation and identify gaps, and create a plan for remedial action using MoSCow prioritisation. • Business Change Advisory to help improve business change in an organisation.
• Customer experience advisory to help improve UX/UI.
• Third party suppliers management.
MARCOBELLACo-Founder
Jan. 2011 - Dec. 2014Milton Keynes, England, United KingdomI co-ignited a movement for stronger marriages by pioneering "MARCOBELLA," an annual event fostering well-being for couples using the "5 Love Languages." by Gary Chapman. Witnessing its growth from a local gathering of 25 to a bustling, themed event attracting over 100 attendees for 3 years was incredibly rewarding. Our combined efforts inspired organisations nationwide to implement their own therapeutic couple's workshops. Key Achievements: • Business Acumen: Crafted business plans, managed budgets for efficient resource allocation, and drove business development, growing membership from x to over 100 in 3 years.
• Marketing Maestro: Spearheaded promotional campaigns, including chairing meetings with prospective partner organisations.
• Brand Architect: Built the Marcobella brand from the ground up – logos, website, and leaflets – for a cohesive and impactful presence.
• Negotiation Ninja: Secured win-win agreements with suppliers for smooth event operations.
• Communication Champion: Developed and implemented a communication strategy that kept all stakeholders informed and engaged.
• Team Leader: Effectively managed a team of agency staff and volunteers, fostering a collaborative environment.
• Safety First: Ensured the well-being of all attendees by implementing comprehensive health and safety protocols.
Spoken Word (CIC)Youth Program Manager
Apr. 2010 - Dec. 2013London, England, United KingdomManaged all strategic aspects of the youth programme design by
creating innovative solutions to meet the change needs of young people within the
Bexley, Eltham & Sidcup boroughs. Responsible for 50 youths aged 12-25.
• Drama workshops
• Music workshops
• Sport tournaments
• Personal Development workshops
Spoken Word (CIC)Youth Program Coordinator
Sep. 2008 - Apr. 2010London, England, United KingdomResponsible for coordinating programmes working with ethnic minority groups to help integrate refugee families and children of migrants. Requested to run youth camps and develop programmes using music and drama as therapy in Belgium, Switzerland, and Southern Africa. • Delivered direct work with children, including, Mentoring, Safeguarding of vulnerable young people and adults.
• Ran a confidence-building group for adults with long-term mental health issues.
• Ran a Dramatherapy group allowing young people to explore their experience with mental health and the impact it has on their identity, culture, and life experiences.
• Undertook Service review activity.
• Stakeholder engagement & management
• Responsible for Budget monitoring & resource allocation
Paul SmithSales Executive
Sep. 2007 - Apr. 2009Covent Gardens, London
TalkTalkCustomer Service Representative
Apr. 2004 - Aug. 2004Northampton, England, United Kingdom
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