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Work Background
KAMO Marketing AdvisorsFounder & Principal
Nov. 2019New York City Metropolitan Area🗣️Are your marketing programs missing the mark and your sales team's performance sluggish? 🗣️Are you unable to successfully engage your prospects and communicate your value clearly and impactfully? ❌When there’s no messaging framework, your content isn't laddering up to a wider message, supporting broader company goals. ❌Marketing and sales collateral that lacks a clear, centralized message results in missed revenue opportunities. It’s as simple as that. ❌You can’t send your army out to battle without the best possible arsenal and expect them to return victorious!
❌Internal teams are especially challenged to see the forest for the trees, especially when their focus is elsewhere. 👋 This is where we come in. 👋 We’ve developed SalesSurge+, a precise system that captures the most relevant story around your product and brand from the people that matter most - your customers and customer-facing internal teams. Let us help empower your high-growth companies with a clear-cut messaging system that: ✅Captures the most relevant story around your product and brand from the people that matter most - your customers and customer-facing internal teams.
✅Develops a messaging framework where your content is laddering up to a wider message, directly supporting your growth goals.
✅Arms your sales and marketing teams with impactful collateral designed to drive revenue, derived from a process that enhances team collaboration. Ready to supercharge your sales collateral? Get in touch: https://calendly.com/tamaramoyal/30min
Boost Payment SolutionsSVP Marketing
Jul. 2019 - Nov. 2019New York, New YorkBoost Payment Solutions optimizes the use and acceptance of commercial cards through its suite of proprietary technology-enabled solutions. Boost has reinvented how commercial card payments are initiated, accepted and processed for thousands of companies around the world. As the only fintech acquirer exclusively focused on the B2B marketplace, Boost is making commercial cards a cost effective, scalable and secure alternative to traditional and cumbersome payment methods.
PayoneerDirector of Enterprise Marketing, Americas
Jan. 2019 - Jul. 2019New York, New YorkI was responsible for developing and executing a regional marketing strategy for North and South America. In my role, I lead the planning and design of integrated marketing campaigns and programs to generate brand awareness, create new business opportunities and drive client acquisition and retention. I led strong cross-functional collaboration with enterprise head of sales, client partner leaders, external agencies and brand partners to oversee the development of co-marketing programs across a portfolio of leading companies to drive upsell opportunities. In addition to leading strategy, I also took a hands-on approach to content creation for all marketing assets spanning from lead nurturing and customer activation email campaigns, gated lead generation collateral (eBooks/case studies), to product messaging (datasheets/whitepapers), sales enablement tools (decks, one-pagers) and more. Lastly, I worked to coordinate and manage all regional events and trade shows, including sponsorship, event planning, speaking opportunities, logistics, event marketing and post-event analysis.
PayoneerDirector of Content
Dec. 2017 - Jan. 2019As Director of Content, I managed a team of marketing writers, UX writers and content managers who planned and created user interface copy, instructional videos, blogs, eBooks, landing pages, case studies, data sheets and more. My role was to ensure content remained on-brand, consistent, & optimized for search and user experience across a variety of marketing and communications channels. I worked to develop content storytelling strategies by product and vertical, that were designed to support global marketing initiatives spanning branding, demand generation, lead nurturing, onboarding and retention. My team and I served as the brand gatekeepers, responsible for maintaining brand and product style guides and ensure compliance to conventions. My department was also responsible for supporting all co-marketing efforts with partners and clients to provide richer, value-added content to our users and further expand our global reach.
Natural IntelligenceSenior Manager, B2B Marketing & Communications
Aug. 2016 - Dec. 2017Tel AvivWhile at Natural Intelligence, my role was to plan and execute all B2B marketing and communication strategies spanning multiple channels and tactics including: web, social media, conferences & events, videos, email campaigns, etc. I worked closely with sales and business development teams to ensure ongoing optimization of all B2B marketing assets and campaigns for effective lead generation processes. I developed and oversaw long-term planning and execution of B2B marketing calendar, ensuring all planned projects are executed efficiently, on time and within budget. I was responsible for creating a full content marketing plan and managing internal and external suppliers for the production of engaging content for a broad range of audiences.
SHEvooking Ltd.Co Founder
Sep. 2014 - Aug. 2016Tel AvivSHEvooking is a full-service digital content marketing agency offering targeted growth solutions, lead generation, and marketing communications services to small and mid-size firms ranging from budding startups to global publicly-traded companies. Our goal is to provide our clients with the tools they need to tell their story; attract and retain a growing and loyal customer base; develop, create and manage marketing funnels; and manage their brand's online presence.
OrbotechMarcom/Internal Communications Manager
Mar. 2012 - Sep. 2014Yavne, IsraelDuring my time at Orbotech, I worked mainly to develop and implement a global corporate internal communications strategy across 35 offices. I spearheaded the development and integration of digital communication tools across the company and designed cross-functional communication channels with major stakeholders across the company. I was responsible for initiating a complete overhaul and digitization of the company's corporate newsletter which was produced in over a dozen languages and distributed globally. I functioned as an integral part of the Corporate Marketing Communications team and took part in supporting various events (e.g., global customer events, industry conferences and trade shows) by creating new marketing collateral to support sales and product marketing teams.
Panda Trading SystemsMarketing Communications Manager
Feb. 2011 - Mar. 2012While at Panda Trading Systems, I was responsible for supporting the sales and business development teams by creating marketing plans per product and managing the creation of all relevant marketing materials. Distribution channels included: website, email campaigns, PR, social media, blog, offline publications, etc. I developed lead nurturing, onboarding and retention flow and designed, implemented and optimized all content.
• • Responsible for event and tradeshow management, including: planning assistance, production management and onsite execution oversight
CrunchContentFounder/Owner
Oct. 2008 - Feb. 2011CrunchContent is a full service content marketing company specializing in B2B marketing writing and digital marketing.
The Nation TrafficMarketing & Communications Project Manager
Oct. 2006 - Sep. 2008
The Nation TrafficAffiliate Marketing Manager
Aug. 2004 - Sep. 2006
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