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Work Background
McGill and PartnersContractor - US Marketing
Jun. 2024 - Sep. 2024New York, New York, United StatesWorked with Group Head of Marketing to outline a scope of deliverables including support for key US conferences and events, developing marketing collateral with the US stakeholders, and developing improved PR processes between our PR partner and US stakeholders. Worked with key US stakeholders to identify marketing needs and develop processes to provide deliverables in a timely manner.
Falcon Risk ServicesHead of Marketing and Distribution
Jan. 2022 - Feb. 2024New York, New York, United StatesDeveloped and oversaw key strategic initiatives related to marketing, distribution and business development. Worked with the executive team to craft and execute the annual marketing strategy aimed at increasing brand awareness and accelerating new business submissions. Managed all brand assets, digital marketing platforms, and communication channels on behalf of the company. Developed and managed a marketing budget of $200,000+ in support of new business strategy and objectives. Oversaw distribution, which included contract negotiation, completing necessary compliance requirements, onboarding, and development of reporting for client relationships. Managed one full time team member and three contractors to support the team’s marketing initiatives nationwide. Key Accomplishments:
• Develop go-to-market strategies and execute on each for 14 product lines in less than two years, which helped to generate $16 million in revenue by the end of year two.
• Develop website, content, and social media channels on behalf of the company. Unique website visits were over 1000 per month by end of 2023 and our LinkedIn page had grown organically to 2000 followers with no paid advertising or promotions in a 12-month period.
• Managed and implemented event strategies, including our event at WSIA (largest wholesale conference in the US), which was correlated with taking our new business submissions from approximately 700 monthly to over 1200 monthly by Q4 of 2023.
Argo GroupMarketing and Producer Manager
Mar. 2019 - Oct. 2021New York, New YorkWork closely with members of the financial and professional lines leadership team to develop strategic marketing plans. Responsible for executing annual and quarterly marketing objectives. Interact with distribution partners and actively manage relationships in support of new business and business retention. Managed the new distribution partners onboarding process, reporting, and performance management. Key Accomplishments:
• Successfully launched a focus producer initiative in 2020 with all business units leading to a strategic and streamlined approach to producer (distribution partner) growth. Utilized targeted external and internal communication campaigns, a robust data warehouse of data to create more accurate growth targets in partnership with the distribution partners and created internal solutions to break down silos and create an ease of accessibility to products for these targeted relationships that resulted in 14%+ of gross written premium growth in year one.
• Successfully helped the teams transition to virtual marketing and hosted 5 virtual events during the first 90 days of the pandemic. Attendance was over 90% for each one and we received 1-5 new pieces of business from each attendee within the 30 days after attendance of a virtual event.
MarshVice President of Marketing Strategy for FINPRO and Financial Institutions
Mar. 2018 - Feb. 2019Greater New York City Area
Marsh & McLennan Agency - SouthwestVice President of Marketing and Communications
Oct. 2016 - Mar. 2018Dallas, TexasLead the agency’s marketing communications function, collaborating with sales and operations executives to provide leadership with marketing, sales development/communications, brand management, and internal field communications. Develop and manage annual marketing plan and budget of $500,000+ in support of sales strategy and objectives. Key Accomplishments:
• Built a four-person marketing and creative department from the ground up to support the sales organization and seven field offices. • Developed and executed marketing communications plans resulting in an annual ROI of $2 million.
• Launched a regional website after seven years of previously stalled attempts. • Created an innovative tradeshow concept for a large HR symposium that resulted in 500+ sales leads. Previous similar shows averaged 50-100 leads under different leadership.
• Developed and assisted in building an internal communications intranet site through Microsoft SharePoint.
• Conceptualized and collaborated on user experience for a corporate employee communications mobile application. • Developed a creative resources library that includes marketing collateral, templates, RFP responses, a digital portfolio of capabilities, and an extensive list of resources available to the sales team.
Marsh & McLennan Agency - SouthwestCreative Services Manager
Mar. 2014 - Oct. 2016Dallas/Fort Worth AreaResponsibilities include: overseeing the management of and leading the in-house creative group, along with any contractors hired for creative work. I provide strong direction to the internal team and any outside vendors. I also create solid concepts that are result oriented and provide the creative team with a brief giving direction that enables the creative team to produce the desired product. I maintain workflow efficiency and manage multiple projects simultaneously. I handle budgets and schedules for projects. In my position, I must deliver fresh, innovative creative ideas and provide senior management with feedback and suggest solutions where necessary.
Strategic Point MarketingProject Manager
Feb. 2013 - Jan. 2014Dallas/Fort Worth AreaManaged all components of client accounts, from campaign creation to media buying and budget suggestions. I was considered a project manager and served as a consultant, analyst, and creative coordinator for clients. I created and presented monthly reports for each client regarding agency activities completed and in progress for each client. I made recommendations for the best platforms for clients to run advertising campaigns based on their needs, wants, and budget. I also conceptualized new websites, website revisions, and advertising campaigns for clients.
Patriot Resources, Inc.Landman
Sep. 2010 - Sep. 2012Midland, TXExperience in the Permian Basin and Delaware Basin. Respond to inquiries from mineral owners and working interest partners. Assist in performing title curative. Prepare land documents such as Oil and Gas Leases, curative documents, deeds, etc. Provide assistance to operations, geology, and accounting staff. Prepare Division of Interests and serve as the main correspondent with the purchasers and their division order analysts.
American Eagle AirlinesCustomer Service Agent
Aug. 2009 - Aug. 2010Assist passengers with all components of the air travel process while on the ground. Oversight authority of aircraft ground operations to ensure that passengers’ travel plans are not altered. To the extent that passengers’ travel plans are altered by aircraft operations, I have to effectively use available resources to find a way to get them to their final destination with as little inconvenience as possible.
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