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Work Background
Global Go-to-market Director
inDriveGlobal Go-to-market Director
Nov. 2021Limassol (Lemesos), Cyprus
Go-to-market Director APAC (South East Asia, Asia)
inDriveGo-to-market Director APAC (South East Asia, Asia)
Aug. 2021 - Nov. 2021
Head of Users Relations and Communications
GettHead of Users Relations and Communications
Dec. 2019 - Mar. 2021Was responsible for all B2C, B2B and B2D(drivers) communications and experience - 1M B2C users retention rate was increased 30% with a launch of onboarding targeted communications - Reactivated > 73% users base churned in a period of COVID lockdown - Launched AI robocalls channel, increased on 36% users conversion for 1st paid action - "Stay home" project help to activate +42% of users and increased users retention x2.5 times - Integrated communications with new ToV helped to improve Click rate from 2.7 to 11.5%
Head of Drivers Marketing
GettHead of Drivers Marketing
Jan. 2018 - Nov. 2020Москва, РоссияWas Responsible for a Brand new Marketing branch focused focused on drivers NPS, support and communications - Launched integrated CRM management system Asana, Braze (push,email, in-apps) increased awareness from 47% to 81% - Reduced AVG time of New users activation 28% - Launched Referral program, decreased CAC 50% - Digital acquisition channels share was increased from 5 to 30% with CAC less 37% vs traditional recruitment channels - Launched weekly NPS tracking system using Survey Monkey integrated solutions - Zero budget English language courses with English first specially for World Cup 2018 - Increased drivers NPS up to 37% with a series of special events
Head of Partnership programs Gett Premium
GettHead of Partnership programs Gett Premium
Aug. 2017 - Jan. 2018- Demonstrated quick win performance acquired more then 19k new users in Gett premium LOB - 3х YoY premium LOB deals increase (traditional taxi LOB 1.5x YoY) - Launched 9 Tier 1 company partnerships within 4 months : Barkli, Novikov Group, Tsvetnoy, Moskva Cinema, Synergy, Azbuka Vkusa, Atlanty business forum, Restart group(Chaihona, Ruski Insight), World class.

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Consultancy for Global Marketing in Tech
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