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Work Background
RoundsChief Marketing Officer | Chief Strategy Officer
Jan. 2022Tel Aviv, Israel
BBR Saatchi & SaatchiChief Strategy Officer
Jan. 2017Ramat Gan Area, IsraelPUBLICIS GROUPE ISRAEL
Publicis GroupeChief Strategy Officer
Jan. 2017 - Jan. 2022Tel Aviv, Israel
Yossi Baruch - Strategy | Show Me The MarketCo founder, Chief Strategy Officer
Aug. 2015IsraelSHOW ME THE MARKET - Commercial Innovation Hub We show brands and startup their markets #market penetration #positioning/ repositioning #branding #go2market #fit2market
#market research and analysis #brand strategy #marketing strategy #content strategy
#brand workshops and brainstorming #business development #loyalty and data driven strategy
LEAD - Grey group israelVP of strategy and planning
Jan. 2010 - May. 2015IsraelI ran strategy and planning department at LEAD (Grey group Israel) for the past 10 years. during that time I have had the privilege to work with some of the world's leading brands ( Microsoft, Exxon Mobil, Bezeq, Jdate, Subaru, Pango+, Dexxon, Google etc..) building their brand strategy and their marketing strategy. this fantastic position has allowed me to combine 2 of my great passions: consumers insights and philosophy into what you guys may call a job whereas I look at as more of a psycho- social experiment. Specialties: branding and brand strategy,brand identity and architecture, planning methods, loyalty programs, lead generation programs, B2B marketing, direct marketing, DB marketing and DB consultation, presentation, market research, freestyle research
lead - Grey direct israelstrategy and planning director
Apr. 2005 - Dec. 2010head of the strategy and planning department, responsible for the planning process, market research and analytics and brand strategy
speciaities: branding and advertising, loyalty programs, nurturing programs and direct marketing
joe languages (translation services)business translation expert
Jan. 2003 - Dec. 2005My first and very own business. taranslation services for business (English, French, Arabic) includs legal translation, medical translation and simultanious translation at business conventions and meetings
Nokia Mobile Phonesbusiness sales person
Jan. 2001 - Dec. 2002running a sales team specializes in business sales process
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