Christopher Frye - Market Research & Data Management Consultant, Frye Research and Consulting LLC

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Work Background

GuidehouseAssociate Director

Sep. 2022Delray Beach, Florida, United States

Frye Research & Consulting LLCOwner

Dec. 2016 - Sep. 2022West Palm Beach, Florida, United StatesSole proprietor of business providing research and consulting services to entrepreneurs and small business owners. • Conduct research providing market intelligence on potential products, market potential, and to inform business strategy • Perform competitive analysis based on market competitors including product mix, market penetration, and key strategies • Acquire through internet research key data sources for the use of analysis or the development of infographics • Assist clients in the areas of project and program management including dashboards and data management plans

The Cadmus Group, Inc.Senior Associate

Mar. 2016 - Nov. 2016Portland, Oregon AreaLead energy efficiency program evaluations for consultancy focused on electric utility program portfolios. Additional duties included serving as technical lead for proposal development and strategic business development. • Coordinate collaborative development of evaluation plans with utility personnel and implementation contractors • Develop budgets for potential project work based on solicitations through engagement with cross-functional teams • Provide technical assistance to project staff related to development of research approaches and business processes • Engage in business development activities through engagement with potential clients including proposal and negotiation stages

Northwest Energy Efficiency Alliance (NEEA)Senior Manager, Market Research and Evaluation

Sep. 2012 - Mar. 2016Portland, Oregon AreaManage and direct market research and evaluation work through five project managers to benefit non-profit organization focused on market transformation through the adoption of energy efficient practices and investments. • Provide expertise to organization regarding methodologically sound approaches to evaluate initiative-based energy savings • Provide direction to third party consulting contractors as appropriate within confines of best practice research methods • Facilitate collaborative efforts among regional evaluation colleagues to identify and discuss methodologies and research results • Provide direction and review for analytical work produced by staff and requested by internal/external stakeholders

Cambia Information GroupMarketing Sciences Director

Feb. 2012 - Sep. 2012Austin, Texas AreaProvide advanced statistical analysis and recommendations on a variety of market research projects conducted for Fortune 50 companies. Evaluate analytical techniques and make recommendations for use to management. • Conduct statistical analyses including factor analysis, bivariate and multivariate regression, and other procedures as appropriate • Develop recommendations on sample design, weighting and expansion methodologies for applicable projects • Perform segmentation analysis and recommendations for clients seeking to enhance their position through product offerings • Implement data processing improvement recommendations based on analysis and use of best practice techniques

Austin EnergySenior Manager, Market Research & Product Development

Mar. 2007 - Feb. 2012Austin, TexasLed staff of eight professionals engaged in market research and product development for Austin Energy customers, including customer research, segmentation, and identification of program opportunities. • Oversee nation’s # 1 voluntary renewable energy program nine years running, GreenChoice® • Manage operation of continuously fielded residential and commercial satisfaction survey and disseminate results utility-wide • Establish cross-functional teams to integrate customer research with marketing effectively • Lead data warehouse development to integrate survey research, Census, program participation and housing appraisal data

Austin EnergyProduct Development Coordinator

Jan. 2005 - Mar. 2007Austin, Texas AreaProduce feasibility studies and business plans supporting the introduction of new products and services; provide support role evaluating economic development efforts for the City of Austin, Texas. • Established evaluation process for financial incentives to relocating firms based on economic impact methodologies • Collaborate with market research personnel to design surveys for use in evaluating potential product offerings • Analyze electric usage data and customer characteristics to development segmentation models informing marketing strategies • Developed presentations highlighting research methodologies and findings to executive-level personnel

NuStatsStatistician/Project Manager

Aug. 2000 - Dec. 2004Responsible for management of cross-functional teams at research firm engaged in market research, market segmentation, economic, and statistical analysis informing strategies for corporate and public-sector clients. • Coordinated work with third party subcontractors involved in telephone surveys and focus group research • Established development of innovative sampling methodology using directory-assisted random digit dialing (RDD) • Evaluated business opportunities, produced proposals for solicitations, and provided financial analysis for bidding strategies • Delivered presentations to management regarding methodological innovations and potential market opportunities Selected Specific Market Research Projects: • United States Postal Service Household Diary Study (USPS), 2000-2004: Provided statistical analysis and support for household survey collecting data on volumes and types of mail received and sent; included sample design and management, data collection reporting, data analysis, and report development. • WMATA Customer Satisfaction Survey (Washington Area Transit Authority), 2002-2004: Conduct survey of core transit riders in the Washington (DC) area to solicit preferences regarding system reliability, comfort, service, safety, and maintenance; included methodology to combine satisfaction and importance metrics. • Fiesta Markets Customer Research (Dallas-Ft Worth), 2003: Conduct market research survey for Fiesta Mart grocery stores in Texas (USA). Specific tasks included data quality control, project reporting and analysis, estimation of customer demand, market trends, and market segmentation. • Alaska Fisheries Marine Sportfishing Economic Survey (NOAA), 2002-2003: Managed mail-based market research survey to estimate demand forecast of fishing activity through conjoint-based survey for management of Alaskan fisheries, including statistical reporting and interpretation.

Wisconsin Department of Workforce DevelopmentLabor Economist

Nov. 1997 - Aug. 2000Madison, Wisconsin AreaManaged market research and economic analysis projects with staff of eight regional economists. • Provided comprehensive feasibility studies for prospective out-of-state employers interested in relocating to Wisconsin • Delivered presentations on labor market trends and economic analyses to internal and external stakeholders • Conducted regional economic analysis including demand forecasting, labor market segmentation, and time series analysis • Collaborated with stakeholders to develop successful economic development plans during period of severe labor shortage