Lara Antonioli - Project Manager, Zero Motorcycles

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Work Background

Zero Motorcycles Inc.Marketing Project Manager

Jan. 2022 - Feb. 2023Scotts Valley, California, United StatesAs a Project Manager at Zero Motorcycles, I managed and tracked marketing projects using various tools including Microsoft Teams and Asana. I coordinated a team to execute a 300+ product catalog, working with designers, product developers, photographers, copywriters, and printers to ensure accurate and timely delivery. I also helped update the company's website using the web platform Prismic and Shopify, populating the site with text, images, and pricing for 8 global languages and markets. I collaborated with third-party vendors and printers to execute print projects and marketing collateral. In addition I managed all purchase orders and related invoices for all marketing projects.

Zero Motorcycles Inc.Marketing Assistant

May. 2021 - Jan. 2022Scotts Valley, California, United States

Chardonnay Sailing ChartersDirector of Marketing and Outside Sales

Aug. 2012 - Mar. 2021Santa Cruz, CaliforniaAs the Director of Marketing and Outside Sales at Chardonnay Sailing Charters, I was tasked with developing new accounts for private and team-building sailing charters. I built relationships with corporate clients in the Silicon Valley and San Francisco Bay Area and increased sales by 50% within the first two years and by 150% in the first three years, with continued growth of 50% every year. I established the company's first pro-active social media presence and led the development of the annual marketing plan, resulting in consistent sales increases. I also managed the website, email campaigns, and newsletters, and collaborated with a graphic designer to create sales and marketing materials.

Merchant View 360Business View Coordinator

Aug. 2014 - Apr. 2015Merchant View 360 was one of the very fortunate Agencies to be selected by Google to assist with their latest update of Google Maps that now enables businesses to feature their interiors. My duties included connecting to as many businesses as possible giving them the opportunity to feature their great interior on Google.

Big Buddha Inc.Account Executive

Dec. 2007 - May. 2009As an Account Executive at Big Buddha Inc., I managed customer relationships and exceeded monthly sales quotas by identifying business opportunities and developing strategies to optimize sales and market share. I liaised with customers, vendors, and suppliers to secure favorable pricing and communicated warranty procedures. I also successfully gathered new leads and prospective customers, maximizing sales opportunities through trade show attendance and customer appointments.