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Work Background
Pesaro Growth StrategiesGrowth Data Analyst
May. 2024Austin, Texas, United StatesI work as a Growth Data Analyst at Pesaro Growth Strategies, where I focus on turning data into actionable insights to help SaaS and digital-first companies grow. My day-to-day involves: Crunching Numbers: Digging into marketing, product, and customer data to spot patterns and opportunities.
Optimizing Acquisition & Retention: Working with the team to refine campaigns and strategies that boost both customer acquisition and retention.
Building Forecasts & Dashboards: Creating predictive models and keeping track of KPIs to make sure we're heading in the right direction.
Tooling and Automation: Setting up and maintaining dashboards on tools like Looker, Mixpanel, and Amplitude, so the whole team can stay aligned with real-time data.
Basically, I focus on making data work for the business, ensuring decisions are backed by solid insights that drive growth.
Product Led LogicCo-Founder
Jan. 2024Milan, Lombardy, ItalyWe are the strategic partner you need to elevate your product and services. Our expertise lies in unlocking the potential of your product and transforming it into your primary driver of user acquisition, conversion, and retention.
TourscannerData and Growth Manager
Mar. 2023 - Mar. 2024During my time at Touscanner, I worked as the sole data specialist, responsible for providing insights, developing dashboards, and directly collaborating with the CEO and CMO. Additionally, I took the lead in ideating growth initiatives and nurturing relationships with key partners.
ActiveProspectData & Analytics Manager
Feb. 2021 - Feb. 2023AustinAfter the acquisition of LeadBridge by ActiveProspect, I assumed responsibility for overseeing the group's analytics endeavors. This encompassed tasks such as recruiting and supervising new team members, implementing a unified data infrastructure for all projects, and providing comprehensive data support across teams. Additionally, I spearheaded cross-team initiatives and furnished strategic insights to C-level executives.
LeadsBridgeHeads of Analytics (Acquired by Activeprospect)
Jul. 2020 - Jan. 2021Lisbon, PortugalAs Head of Analytics at Leadsbridge, I initiated the development of the data infrastructure and assembled the analytics team from the ground up. I led the team in delivering data-driven insights company-wide, with a personal emphasis on product analytics and growth strategy.
KalinaxBusiness Intelligence Lead
Sep. 2019 - Jul. 2020Lisbon, PortugalI lead a small team of business analyst and data scientist, which deliver analyses and data products for international clients. I manage the projects from end to end, delivering the final outcome to C-level stakeholders.
KalinaxBusiness Intelligence Consultant
Jun. 2018 - Sep. 2019Lisbon Area, PortugalKalinax, Remote
I worked closely with business stakeholders to develop complex analyses and analytical models. My main tasks were: • Understand business goals and turn them into technical requirements.
• Define the analysis or product strategy and projects timeline.
• Develop data models, reports, dashboards, and visualizations.
ATLAS AZUL LDAProduct Analyst
Feb. 2017 - Dec. 2018LisboaI took care of the market expansion of the Direct100 platform, which provides mobile marketing services. I acted as the bridge between the tech team, marketing, and leadership. My main tasks were: • Managing the company digital tools, namely: Zoho CRM, ZOHO live chat, ZOHO campaign, MOZ Pro SEO, HotJar, Google Analytics, Google Adwords, Google search console and Trello.
• Setting procedures and workflows.
• Supervise the creation of new products and website.
• Contributing to define strategy, market fit and pricing for the services.
UniplacesAccount Manager/Analyst
Dec. 2015 - Feb. 2017Lisbon Area, PortogalloI was the main point of contact for Italian and Spanish clients once onboard. At the same time, I was responsible for the team's internal reporting and define new processes.
De3, Arquitectura sostenibleEngineering Intern
Sep. 2014 - Feb. 2015Granada, SpainDuring the time I have spent at De3 studio, I focused on researching home automation solutions capable to decrease residential energy demand.
Atlas CopcoResearch and Development Intern
Nov. 2010 - Apr. 2011Sesto San GiovanniAs researcher, I had the task to analyse the energy audit systems, developed from the Company for air compressed grids: MB-lite and Airscan. The work aimed to investigate the opportunity to use a less expensive and less invasive tool (MB-lite) in place of the advanced and invasive tool (Airscan). In joint venture with L.A.B.A.C, the University of Pavia air compressed laboratory, I carried out several experiments in order to achieve a complete knowledge of both tools. My tasks have been to follow the construction of the air compressed grid, to calibrate the instruments, to carry out the experiments and analyse the data.
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