SwiftAirFounder & Chief Creative Officer
Jul. 2011 - Aug. 2013Dallas, TXSwiftAir was the first Native Commerce Platform™, which spawned Native Commerce™, a Billion dollar Industry. Native Advertising is the integration of relevant content into an experience that results in better online engagement between advertisers and their target audience. SwiftAir takes this engagement experience one step further by positioning the sale of a product or service within Native Advertising through a priority Native Commerce Platform™. The first user of SwiftAir’s Native Commerce Platform™ is a digital in-flight travel guide available on commercial aircraft. The publication is optimized for all digital devices PCs, tablets and smartphones. It offers fun video tours of the best places, people, and experiences a destination has to offer, as well as insider suggestions on local hotspots, and stories that highlight new trends and establishments worth your time. SwiftAir’s software platform offers the chance to purchase many of those unique products and experiences on your device as you fly, customized for the digital traveler on the go. As the CCO, I was responsible for creating concept, building the organization, help raise the $2.5M, staff the appropriate teams, and manage the creative and marketing efforts.