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Work Background
PT. GoTo Gojek Tokopedia TbkMarketing Manager
Jan. 2025IndonesiaBrand Building role for Gojek
- Lead campaign strategy and execution : planning, budget, resource allocation, optimization and reporting. The goal is to drive app traffic and build emotional brand connection.
- Lead cross-business units collaboration : integrating different business unit needs into one single consumer brand campaign.
- Lead execution across departments : research, creative, digital, offline, social, product, partnership with the goal of delivering the most impactful campaign while maintaining efficiency.
Product Marketing role for GoCorp
- Strategy development and execution : create comprehensive marketing plans for B2B audience including brand positioning, messaging, channel-mix for distribution.
- Lead generation : create and implement channel activation with relevant campaigns to generate high quality leads.
- Customer retention and growth : initiate programs to nurture and drive growth from existing customers.
- Budget management : create and implement budget allocation to ensure cost-effective initiatives.
- Collaboration : working closely with sales team, product team and external agencies to align marketing activities with business goals.
PT. Global Poin Indonesia (Djarum Group)Senior Growth Marketing Manager
Jan. 2022 - Dec. 2024Indonesia- Lead the growth marketing division consists of user
and partner marketing team with total of 7 people.
- Strategy development and execution : create
comprehensive marketing plans for B2B audience including
brand positioning, messaging, channel-mix for distribution.
- Lead generation : create and implement channel activation
with relevant campaigns to generate high quality leads.
- Customer retention and growth : initiate programs to
nurture and drive growth from existing customers.
- Budget management : create and implement budget
allocation to ensure cost-effective initiatives.
- Collaboration : working closely with sales team, product
team and external agencies to align marketing activities with
business goals.
- Strategize and direct the marketing initiatives, focused on
driving user transaction as well as merchant performance
within the coalition loyalty network.
- Lead the communication and creative development for each
marketing plan, campaign monitoring as well as leading the
campaign analysis and reporting.
- Division budget management.
- Cross-function collaboration, involved in high-level strategic
initiatives including annual target-setting, resource allocation
and team development.
- Managed to drive double digit transacting user growth in
2023.
PT. Merah Cipta Media (Djarum Group)Business Development Manager
Jan. 2016 - Jan. 2020Indonesia- Defining new opportunities in the market and develop
relevant product to seize it, focusing on fintech, UI & UX
Development verticals.
- Incubate and monitor the business of company’s business
units, including building business plans, marketing strategies,
financial assessment and projection.
- Managing the company’s event “Social Media Week”
responsible for developing the theme, topics and marketing
program for the event.
PT. Tirta Investama Danone AQUABrand Innovation Manager
Jan. 2015 - Dec. 2015Indonesia- Responsible for portfolio expansion across brands and
beverage categories. Project leader for new segment
acquisition for AQUA brand by tapping into new markets.
- Develop new product or packaging to reactivate the brand
or brand expansion, launched Kids Bottle in collaboration
with Disney Indonesia.
- Work hand-in-hand with Brand Directors on new product
development that fit their brand architecture.
PT. HM SampoernaAssociate Brand Manager
Jan. 2014 - Jan. 2015Indonesia- Accelerated promotion to ABM for A Mild - #1 brand in Philip
Morris/Sampoerna. Reporting directly to Senior Brand
Manager, responsible for brand campaign, portfolio
expansion, resource allocation (sales & budgeting strategy) &
trade activities.
- Project Leader for 1 new variant launch & 1 limited edition
launch : total product offer development, ATL activities,
BTL activities, unconventional digital media, & resource
allocation.
- Acknowledged with “On the Spot Award” by senior
management on the first month of ABM role for inventing
“Creative Day” for all brand team to be inspired by new
ideas from various industries around the world.
PT. HM SampoernaDST Executive
Jan. 2012 - Jan. 2014Indonesia- Project Leader for “Orbit Project” – new government
regulation about partnership with third parties, creating new
operational process for marketing channels. Acknowledged
by “Above and Beyond Call of Duty Award” by senior
management.
- Manage Direct Selling Team as part of Consumer
Engagement platform for Sampoerna A brands nationwide,
with continuous program and new creative executions.
PT. Coca-Cola AmatilManagement Trainee
Jan. 2011 - Jan. 2012Indonesia- Permanent posting as Associate Marketing Manager
Execution in Bandar Lampung after the program ended.
Responsible for creating new programs in the region and
perfect execution.
- Consistently ranked as the best trainee in West Island
Region during the first 9 months of the highly competitive
program, for creating new programs supported with
comprehensive analysis and presentation skills.
- Constantly exposed to various business functions to
accelerate learning : field & trade marketing, sales analysis in
different regions for in depth understanding.
PT. Shell IndonesiaBrand Executive
Jan. 2010 - Jan. 2011Indonesia- Recruited as Marketing Brand Executive after internship,
responsible for handling all Retail (Gas) marketing activities,
reporting to Retail Marketing Brand Manager.
- Partnership with merchants such as Citibank for
Cashback/Points programs, Coca-Cola Amatil for on-site
promo, and JWT Creative Agency for creative promotion
materials development.
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