Greg Traverso - Graphic Designer / Artist, TRAVERSO: Art + Design

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Work Background

TRAVERSO: Art + DesignPrincipal

Jan. 2014Las Vegas, Nevada, United States · Hybrid• Comprehensive branding and campaign development, and implementation of innovative design and marketing initiatives for diverse clientele. • Ensures alignment with clients overall vision and values towards significantly increasing brand visibility and enhancing customer engagement. • Leadership of cross-functional teams in creation and execution of impactful experience design strategies for a broad range of clients and events. • Creation of a body of fine art rooted in community experiences, collaboration, marketing and branding: Small Town Pride (2020 -2023) Burgers at the End of Nowhere (2022) Spectrum (2022) Road to Nowhere (2023)

Folsom Street EventsArt Director

Jan. 2014 - Sep. 2023San Francisco, California, United States · RemoteArt Director for non-profit Folsom Street Events, producers of the world famous Folsom Street Fair and Up Your Alley street festivals. • Responsible for all brand graphics and collateral for Folsom Street street fairs and associated events. • Art direction supportive to community empowerment and expression. • Full rebrand toward increasing support for community resources and representation; Decentralized voice of the brand and organically grew social media by placing narrative in the hands of the community and increased brand inclusivity through visual simplification. • Doubled organic Instagram following and engagement over 2 years (18k to 35k+ followers) • Digital Event Production; In 2020, due to cancellation of in person events, Produced the first online virtual event for Folsom Street Fair and Up Your Alley events. • Created graphics for every aspect of the digital event.

Unseen HeroesCreative Director

Jan. 2014 - Jan. 2020Sacramento, California, United States · HybridLead creative on a variety of in-house and client projects for boutique events agency. • Advised client group on brand positioning, visual identity and messaging to create compelling, authentic brand stories and build culture locally. • Elevated the presence of small businesses in the local market by collaborating through design and marketing strategies for experiential community focused events. • Added value to surrounding communities by developing immersive experiences, brand tie-ins and partnerships. Community Events: (2015-19) Gather: Oak Park, Unseen Heroes, Sacramento, CA. (2015-19) Midtown Farmers Market. Midtown Association, Sacramento, CA. (2018) Gather: Quarry Park. City of Rocklin, Rocklin, CA. Corporate Events: (2017) THE RESISTANCE, California Young Dems, Sacramento, CA. (2019) California: Future, The Inauguration of Gavin Newsom, Sacramento, CA. (2019) Fight Night. Planned Parenthood Affiliates of CA, Long Beach, CA. (2019) The Art of Caring. Planned Parenthood of CA, San Francisco, CA. (2017) Region Rising Conference. Valley Vision, Sacramento, CA. (2017-19) G.L.O.R.Y. Sierra Health Foundation, Sacramento, CA. (2017-19) Equity on the Mall. Sierra Health Foundation, Sacramento, CA. (2016) The Great Sac Give Back. Darrel Steinberg for Mayor. Sacramento, CA. Retail Branding: (2015-19) DISPLAY: California. Sacramento, CA. CA maker retail space. (2018) DISPLAY & DAMAS: Pop-Up at DOCO. Sacramento, CA (2016-18) DAMAS, Sacramento, CA. CA maker retail space. (2016) The Good Scoop, Davis, CA. Organic Ice Cream parlor.

Career BreakHealth and well-being

Apr. 2011 - Jan. 2014San Francisco Bay Area