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Work Background
f.loveM&E Technology & Production Services Consultant
Jan. 2024NY & LA · HybridConsulting with production teams to enhance creative technology facilitation, develop greater workflow and production services efficiency, and push industry innovation. - Developed 2 workflow education guides to enhance basic time and cost efficiency in media productions and for general production services. - Achieved up to 30% time efficiency savings, leading to cost savings and/or value-additive investments. - Active member of the ASC MITC, provided feedback and insights as a member of the Advanced Data Management Subcommittee, contributing to the development of the ASC Media Hash List (MHL).
Western DigitalProduct Marketing Manager
Aug. 2021 - Jan. 2024Los Angeles Metropolitan Area · HybridLed the product launches, creative, and global marketing initiatives for the SanDisk Professional brand of high-end media and entertainment focused storage products, acting as go-to expert for consumer and market insights. - Directed a brand product portfolio encompassing 24 products, fostering collaborative global messaging strategies with global regional teams to ensure unified and effective communication. - Drove the rollout of 7+ product launches met with positive customer reception and accolades in collaboration with creative agencies, including the innovative PRO-BLADE ecosystem. - Initiated the company's most successful-ever consumer product solutions page as the primary subject matter and content expert, directly contributing to over $1M in annual revenue. - Served as the on-camera spokesperson for a high-profile product $100K+ video, selected for my in-depth product knowledge and expertise, acting as the brand ambassador and primary subject matter expert. - Engaged with target markets through active involvement with 8 industry guilds and associations including the ASC Motion Imaging Technology Council (MITC).
Western DigitalM&E Studio Lead Engineer | Industry Relations
Dec. 2017 - Aug. 2021Greater Los Angeles Area · HybridEngineered and built state-of-the-art M&E experiential studio ($1M equivalent) managing brand partnerships, segmented collateral, and led industry outreach. - Drove workflow education and industry outreach, consulting on more than 10 projects and giving presentations at ASC, Netflix, NYFA, RED, Deadliest Catch, Coachella, Disney, Mindhunter, & more - Developed and managed 35+ collaborative brand and institutional partnerships providing equipment and cooperative events in the studio - Led the creation of 10+ pieces of public-facing and targeted collateral and was go-to expert for marketing.
Western DigitalInside Sales and Workflow Specialist
Apr. 2017 - Dec. 2017Greater Los Angeles Area · On-sitePoint Inside sales for G-Technology brand assisting 7 account managers and managing high-end deal registration tracking. - Implemented 10+ process improvements and overhaul of reseller partner on-boarding and program
IATSE Local 600Camera Assistant
Oct. 2015 - Apr. 2017New York City Metropolitan Area · On-siteExperience across at least 20+ still and cinematic analog and digital formats on such projects as The Defenders, Elementary, and others.
PolaroidVice President & Director of Operations, US
Jan. 2014 - Sep. 2015Greater New York City AreaOversaw all US logistical operations accounting for 100% of US fulfillment working with 3PL’s as well as managing team of 11 for camera refurbish program which generated 20% of global revenue. - Grew Camera program volume by 650% over 4 years from initiation, coming to account for over $2M in global annual revenue (20% of all sales) - Achieved added cost-efficiency in camera program through constant process improvement driving unit costs down by 10-30% - Guided company CRM UI & UX improvements for 20% user efficiency increase and added functionality in fulfillment with EU developer team
PolaroidProduct & Operations Manager, US
May. 2010 - Dec. 2013Greater New York City AreaHeaded procurement, product development, and testing in the US. Produced educational and creative content, establishing operational foundations for the NAM segment. - Initiated and pioneered a full time camera program leading to 100% YoY progressive revenue growth while adding cost efficiency through staff training and process improvement - Supported top-tier professional photographers, including Mary Ellen Mark, in utilizing our film products, demonstrating an ability to engage knowledgeably with artists at the highest levels - Created public user guides and wrote 30+ user facing articles for company site
FreelancerCinematographer, Camera Assistant, Photographer
May. 2006 - May. 2010New York City Metropolitan Area · On-siteExperience across at least 20+ still and cinematic analog and digital formats on such projects as Law & Order: SVU, Our Idiot Brother, Cold Souls, and more than 30 others.
- Shot several award-winning short films
- Commissioned on commercial ads, won a Zeiss contest, Feature film still photographer
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