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Work Background
FNTSSr. Manager, Digital Marketing
Oct. 2019Omaha, NebraskaAt FNTS, I've been at the forefront of shaping our digital presence, ensuring that our brand's voice resounds clearly and powerfully across the vast online landscape. I've been passionate about driving innovation and leading the way in crafting digital marketing strategies that connect with our audience. - I excel in orchestrating cohesive digital marketing campaigns across various platforms.
- My creative skills extend to both digital and print design, allowing me to visually capture the essence of our brand.
- I specialize in optimizing digital pathways, enhancing landing pages, and refining funnels for maximum impact.
- I'm proficient in essential digital marketing tools like Google Analytics, Google Adwords, Search Console and various website analytics platforms.
- I'm versatile in Adobe Creative Suite, HTML, CSS, and JavaScript, enabling me to craft engaging digital experiences.
- I'm constantly exploring new trends and best practices in online marketing, ensuring we stay ahead of the curve.
WELCOA (Wellness Council of America)Digital Marketing Manager
May. 2017 - Oct. 2019Greater Omaha AreaPlanned and coordinated effective digital marketing strategies that drove online traffic to the company website. Managed content and delivery across multiple digital channels, implemented engaging campaigns, and consistently improved upon design and usability. Executed social media and email marketing campaigns, tracked and evaluated performance, and utilized data to develop new segmentation strategies, increased engagement and outreach, generated interest, and captured new leads. Established best practices, identified areas of improvement, and helped achieve business goals.
Paragon Design, IncWeb & Digital Development Manager
Sep. 2014 - May. 2017Newark, DEOversaw all incoming/outgoing website and digital media projects from strategy and creative development to execution and deployment. Created content strategies, layout designs, and custom Drupal and WordPress builds for high-level corporate events and companies. Coordinated email and social media campaigns, captured analytics, and developed ads and large touch displays. Implemented successful strategies to optimize processes, increase reach and awareness, and drive new business.
Paragon Design, IncWeb Designer
Apr. 2008 - Apr. 2011Newark, DelawareCoordinated special projects from concept through completion and worked directly with clients to create strategic visions, conceive innovative designs, and meet deadlines. Helped ensure customer satisfaction and oversaw the launch of new products. Developed LED displays in the New York Giants stadium as well as online banner campaigns for various NFL, NBA, and NHL teams. Key clients included: Verizon, Alcatel-Lucent, and Simon Eye.
Creighton UniversityDesigner, Web Strategy
Dec. 2013 - Sep. 2014Omaha, NebraskaWork collaboratively with a talented team of web strategists, developers, marketing/communications specialists, and campus clients to meet promotional and organizational goals. Conceptualize, produce, and optimize the user online experience to ensure a customer-centered, responsive, and engaging experience.
TD AmeritradeDesigner, Creative Studio
Apr. 2011 - Dec. 2013omaha, neServed as a key member of an internal agency responsible for developing and executing creative deliverables for major marketing campaigns. Interacted extensively with multi-disciplinary team members, campaign managers, and external partners to ensure branding consistency. Designed and coded campaign websites, HTML emails, web banners, and digital ads. Successfully completed multiple high-profile projects and developed engaging messages.
LDMIDesigner
Jan. 2009 - Jan. 2009Omaha, NEPrint Production and layout for direct mailers. HTML Email design, layout, and code.
The Hertrich GroupGraphic Designer
Jan. 2007 - Jan. 2008Milford, DEServed as the only graphic designer for a chain of automobile dealerships. Managed a wide scope of projects while working closely with the Marketing Director and General Managers to develop event/sales themes, create multi-channel designs, and meet tight deadlines.
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