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Work Background
Panasonic North AmericaData Analytics Manager
Dec. 2024
Indeed.comSr. Strategist Global Product Commercialization
Aug. 2022 - Jun. 2024Designed and executed go-to-market strategy for complex software product enhancements within the product ecosystem. Discovered customer problems through self initiated discovery sessions with clients and quantitative extrapolation. Worked cross functionally across marketing, product, product research, user research, customer service and sales teams to influence product strategy. Developed product roadmaps alongside the product teams to ensure a competitive go-to-market product and increase product adoption. Developed independent visions for business areas and products responsible for and establish strategies in tandem with product teams to realize that vision. * Increased usage of a new product platform by 22% through strategic communication to both internal sales and customer experience and employer clients through targeted contact initiatives focusing on pain points for specific teams.
* Executed communication strategy for launch of new in product messaging feature leading to an adoption rate of 42% within the first 30 days.
* Increased usage rates of demo product by 16% among customer service and sales representatives through 'roadshow' style meetings and establishing regular office hours for customer representatives to ask questions or voice concerns
* Developed GTM frameworks for new product launch in June '23 that drove a 33% adoption rate by EOM * Collaborated cross-functionally with product management, product marketing, customer service and sales to develop go-to-market plans
.*Develop lead lists and pilot plans for a major full organizational change of the front end Indeed Employer product
* Led a multi-department inititative by aligning sales, customer service and billing departments resulting in a successful program eliminating a subscription model while providing refunds for overpayment
Mercedes-Benz USAMarketing Brand Strategy and Launch Management Supervisor
Sep. 2021 - Jun. 2022Designed and implemented effective product launch strategy of the overall brand as well as new vehicle products to achieve KPIs. Conducted competitive research to establish go-to-market strategies. Ensured adherence to regulatory standards. Nurtured and strengthened vendor relations. Led the strategic execution of new vehicles and overall brand initiatives across media, experiential, and digital workstreams. Point of contact for all presentation material at the executive level relating to brand strategy and overall performance.
* Reduced 6% in budget for second half of 2022 by realigning marketing strategy for an emerging sub-brand.
* Increased awareness quarter over quarter by 15% across multiple studies through planning and implementation of a new marketing strategy for new sub-brand.
Mercedes-Benz USASales Incentive Program Development Specialist
Mar. 2018 - Oct. 2021Sandy Springs, GeorgiaLiaised with finance and controlling departments to ensure monthly programs’ adherence to legal requirements and brand standards. Acted as the subject matter expert in sales incentive programs and the current state of sales from a national, regional, and metro area. Collaborated with the finance department monthly to negotiate the adoption of the spend and incentive programs I developed. Served as the point of contact for all sales and incentive messaging for the 200+ field personnel and the company as a whole. Managed the rotational interns from Germany, ensuring acquisition of projects that could be integrated into and adjusted for their development. * Increased market share per month by 3% through city-specific programs with marketing tactics and incentive platforms.
* Reduced spend by 6% and maximized sales by 15% through new incentive programing
* Enhanced consumer interest in the brand by ensuring advertised lease rates, cash offers, dealer contests, and consumer cash.
* Maintained one of lowest incentives spend in competitive industry by analyzing and identifying vehicle/market-specific trends to develop and deploy monthly, quarterly, and annual new vehicle/support sales programs. * Improved accuracy rate from 82% to 96% monthly/quarterly through new market forecasting tools design.
* Boosted sales and reduced overall incentive spend at an average of $265 per vehicle nationwide through negotiations with executive suites on deploying a new market-specific approach to incentive spending. * Built incentive programs and monitored competitors as well as the overall state of automotive industry in economy and luxury settings to help evaluate which vehicles at how much we should be spending to sell those vehicles
* Elevated retailed vehicles and reduced spend by establishing new alternative sales channels.
Orchestrated a massive multi-departmental program to encourage dealers to compete to become ‘Best of the Best’ across all aspects of their stores.
Toyota North AmericaDemand & Supply Operations Analyst
Jun. 2017 - Mar. 2018Plano, TexasOversaw and managed supply chain/production operations in the factories and plants in China, Japan, USA, and Mexico, maintaining a steady flow and permitting flexibility in the production. Bridged the communications between the factories and the sales teams. * Improved ease of communication across multiple countries and reduced the amount of time spent monthly on rewrites by redeveloping multinational distribution tools and launching global rollout and training among Toyota Global, thus earning recognition as a process improvement achievement.
* Spearheaded a team integration process to build trust and collaboration across multiple departments to be integrated.
Volkswagen of America, IncRegion Allocation and Distribution Specialist
May. 2014 - Jun. 2017Dallas, TXEstablished new sales channel processes for consumers and dealerships to assist field representatives by condensing reporting into singular easy-to-read dashboards. Managed the allocation and distribution processes from manufacturer to dealerships. Created new performance and allocation metrics to align incoming region allocation with color/spec needs in various geographic and demographic locations according to demand. Interacted with dealerships to discuss sales performance, proposed and implemented improvement processes, and managed any emergencies regarding vehicle deliveries. Positioned as the first point of contact for region field staff regarding vehicle allocation, regional dealer contests, and inventory questions. * Maintained a 96% accuracy rate in forecasting weekly/monthly sales and performance across regions as compared to a previous accuracy rate of 92%.
Allocated and projected for new markets/dealerships with an accuracy rate of 92% by developing data-driven processes.
* Increased port accessory installation from $197 to $301 and decreased turn rates on dealer lots from 45 days to 38 days.
* Triggered two-point increase among targeted dealerships with self-developed customer satisfaction improvement program that was later implemented nationwide.
* Designed a new simplified reporting structure with said forecasting metrics that was adopted across four other regions.
* Improved turn rates on dealers’ lots through new allocation metrics development.
* Developed training program with new allocation and distribution tools at the dealer level and then proceeded to train over 100 dealerships. The designed curriculum was later adopted nationwide.
Volkswagen of America, IncAccessories and Lifestyle Inten
Jun. 2013 - Apr. 2014Herndon, VA
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