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Work Background
Deputy Head of Program Master of Management
Binus Business SchoolDeputy Head of Program Master of Management
Jul. 2014Greater Jakarta Area, IndonesiaI have responsibility to manage the program of graduate marketing including the curriculum, student competition, business incubator and connecting with industries to be the temporary client for the Marketing Lab. My achievement so far is to introduce Marketing Lab as the place where my students can obtain practical skills on marketing research, branding, new product development and creative marketing communication. Besides my regular job, as faculty members I have to deliver research, publication and community development. My achievement so far is to mentor the students to build their social enterprise, one in Aceh and one in Jakarta.
Consultant
Self-EmploymentConsultant
Jan. 2014Greater Jakarta Area, IndonesiaI am taking break by taking part time Consultant for WCF and Amtrada BV. Focusing on sustainability and commodity management related projects.
President Director
PT Nedcommodities Makmur JayaPresident Director
Sep. 2012 - Dec. 2013Makassar Area, South Sulawesi, IndonesiaManages overall operation of the organization to meet the financial target and look for the alternative source of cocoa in Indonesia. Establishment of the warehouse system and procurement market monitoring system, the HR system. Expediting the sustainability project to be certified (Rain Forest Alliance and UTZ). Developing and testing new purchase approach closer to the farmers in Kolaka, North Kolaka and Soppeng, Sulawesi and actively support Cocoa Sustainability Partnerships working with AMARTA and WCF project.
Executive Director
Specialty Coffee Association of IndonesiaExecutive Director
Jan. 2010 - Sep. 2012JakartaSpecialty Coffee Association of Indonesia is a non-profit organization who aims to increase volume and value of Indonesia Specialty Coffee. Supported by AMARTA-USAID, SCAI is a forum for all players in the specialty coffee industry to set up standard for good quality coffee. Manages overall operation of the organization including setting up business and financial planning, communicating with donors, finding the fund sources to sustain the operation, mobilizing members to be involved in quality improvement programs, and advocacy with the government. Develops network of specialty coffee stakeholders, including a combination of business, farmers, governments, research institutes and donor agencies. Advocates stakeholders issues related with policies and funding supports. Actively engages members through programs related to each category and to needs. Manages profitability and identifies funding sources for sustainability. Reviews coffee value chain to understand entire marketing process.
Managing Director
PT Diversey IndonesiaManaging Director
Jan. 2007 - Aug. 2009Key Responsibility • Managing the whole operation from sales, marketing, supply chain, finance and human resources/administration including setting up the strategy to achieve the objective, allocate resources, customer management, people development and evaluating the results.
Associate Director Marketing & Product Supply
PT. Tigaraksa Satria TbkAssociate Director Marketing & Product Supply
Oct. 2004 - Jan. 2007Key Responsibility • Managing both marketing and product supply function of Own Brand – including the creation of marketing planning, supply/procurement strategy and managing the plant operation.
Associate Marketing Director
Mead Johnson NutritionalsAssociate Marketing Director
Jun. 1991 - Aug. 2004Key Responsibility 1. Leading the creation of strategic business planning and implementation to achieve the total year financial commitment for Enfa prenatal & Infant Franchise (2002 - 2004) 2. Assessing new initiative and execution of all promotional/below the line activities/below the line activities for all Mead Johnson Brands (2001-2002) 3. Resolving the supply chain issues and restructuring the total supply chain model to ensure the availability of all Mead Johnson products (Operaration Manager 2000-2001) 4. Setting up the data information system and provide market analysis to Management Team and Other related manager (Sales and Marketing Analysis Manager - 1999-2000) 5. Starting the Enteral (Hospital) business in Indonesia from the business model, marketing strategy, Sales Force Management (sales management, recruitment and development), P&L management. (Business Manager/Senior Product Manager (1993-1999) 6. Setting up, implementing and evaluating Sustagen Mama brand planning, starting from the marketing research, agency briefing, Sales Force coaching and analyzing the result of market share and Usage and Attitude Research. (Prenatal Brand Manager 1995-1997) 7. Selling infant formula to Health Care Professionals (Ethical Liaison Officer 1991-1992)
Marketing Service Executive
Inter Admark/Denstsu Advertising AgencyMarketing Service Executive
Mar. 1990 - Jun. 1991Inter Admark/Dentsu was an advertising agency liaised with Dentsu Japan. Its customers including major Japan corporations such as Toyota, Sony, Kao and other non-Japan customers such as Mead Johnson Responsible for marketing research and promotion to support Account Services. The clients : Sony, Mead Johnson, Toyota
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