Ekata, a Mastercard companyEnterprise Business Development Manager
Jan. 2020 - Dec. 2021Seattle, Washington, United StatesAt Ekata, I played a pivotal role in transforming the outbound sales strategy, delivering significant results and establishing foundational sales processes. My key contributions included: Outbound Sales Playbook Creation: Innovated Ekata's first outbound sales playbook, a cornerstone achievement that generated an impressive $6M pipeline across 10 strategic accounts, marking a new era in sales strategy and execution. High-Value Opportunity Sourcing: Demonstrated exceptional skill in sourcing multifaceted opportunities through targeted cold outbound efforts. Successfully engaged major organizations including JP Morgan Chase, Capital One, Western Union, IBM, and Google, expanding Ekata's business horizons and revenue potential. Strategic Account Expansion: Effectively expanded our strategic influence to encompass approximately 600 additional enterprise accounts, significantly broadening our market reach and impact. Messaging Framework and Prospecting Playbook: Established a robust messaging framework and a comprehensive prospecting playbook. These resources became key tools for future sales efforts, laying the groundwork for sustained success and consistency in sales approaches. Onboarding Strategy Development: Revolutionized the onboarding process for new Business Development Representatives (BDRs). Developed a new strategy that cut ramp time by 86%, markedly enhancing the efficiency and effectiveness of the onboarding process. In this role, I leveraged my expertise in outbound sales to drive substantial business growth, develop strategic sales tools, and enhance team capabilities, positioning Ekata for continued success in the sales domain.