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Work Background
Global Women FreshBoard Member
Mar. 2025
Consalo Family FarmsEVP Global Business
Sep. 2024Vineland, New Jersey, United States
ProducePayDirector of Sales, Key Accounts NE
Dec. 2023 - Sep. 2024United States
ProducePayDirector of Sales, Retail and Alternative Channels
Nov. 2023 - Dec. 2023Swedesboro, New Jersey, United States
Sierra ProduceCitrus Category Manager
Mar. 2020 - Nov. 2023Swedesboro, NJ
Freshtography, LLCOwner and CEO
Dec. 2017 - Mar. 2020Swedesboro, NJFreshtography, LLC is a photography and social marketing company focused on the Fresh Produce industry. Our motto is "Fresh Produce Deserves Freshtography" and we aim to deliver the highest quality images, content and marketing to our clients. Freshtography's mission is to heighten our visual awareness to the fresh produce industry while telling provenance stories that lead consumers to our products. We want fresh produce to create a visceral, emotional reaction to the consumer that reminds them why they are buying Fresh fruits or vegetables. To create an experience around FRESH that instills a calming reminder of quality, assurance, flavor and conscious awareness for the products we grow.
AMFRESH GroupVice President of Sales
Sep. 2016 - Jan. 2018Glassboro, NJResults driven leader with accomplished efforts managing successful and profitable sales engine via modern methodologies, communication, innovation and acute business planning strategies. Continue to communicate and nurture relationships with customers globally, to ensure continued client satisfaction and sales growth. Currently maintain direct relationships with growers in more than 12 countries, remaining as link between sales and procurement. Lead marketing sales team of 8 members, across three North American offices, with gross revenues greater than $90 million. Managing the team includes talent strategies, compensation, bonus structure, and succession planning. Maintain alignment with AMC Group corporate structures and ensure AMC North America is constantly abreast of the activities at each of the branches. Partner directly with parent company management team, Board Directors, C-level management and relative colleagues in all of AMC Group's sister companies to guarantee clear communication planning for successful enterprising. Work directly with in-house and external marketing agencies to provide both innovative and exciting marketing opportunities to retailers and consumers alike. Develop strategies for all media formats for marketing including social media, print, trade publication, digital and consumer education. Consistently develop a strategic vision that ensures innovation and point of difference in ever-changing marketplace.
AMFRESH GroupSales and Marketing Manager
Sep. 2013 - Sep. 2016Greater Philadelphia AreaPromoted to Sales and Marketing Manager for $105 million business within AMC Direct East Coast operations. Successfully drove retail account focus with increased sales and profit analysis. Focused on incremental revenue growth by securing contracts on produce commodities with Walmart, resulting in increase of 200% for season. Led 10+ sales reps that produced consistent net margin increases. Managed all points of contract negotiation planning with focus on following: buyer relationship management, contract development, procurement strategy and margin analysis by country of origin, grower relationship management and retention, client relationships, marketing and branding opportunities, retail promotional planning, quality assurance and contract fulfillment. Partnered with suppliers from South America, Spain, Africa, Morocco to deliver highest standard quality of fresh product in efficient supply chain models. Spearheaded marketing efforts to re-brand and reestablish company’s recognition within industry by partnering with leading marketing firm to initiate sales collateral, brand execution and public relations. Provided premier marketing sales, opportunity management and representation which directly connects firm’s industry to retail marketing chains.
AMFRESH GroupNational Account Executive
Sep. 2010 - Sep. 2013Greater Philadelphia AreaAchieved sales volume, market share, distribution and profit objectives for designated accounts through strategic account management practices with planning, coordinating and executing company marketing processes. Established key account relationships with major grocery retailers resulting in $11million/year contract with Wal-Mart and multiple retail outlets. Planned and executed successful retail promotions by increasing sales initiatives via selection advertising and category management. Improved all metrics to stabilize vendor relationships through continued sales meetings and strategic planning sessions.
Seald Sweet InternationalAccount Executive
Mar. 2006 - Sep. 2010Directed development and management of multiple national retailers including Wal-Mart, Costco and Target. Managed Wal-Mart domestic sales of $32 million with domestic and imported citrus. Increased retail sales by 25% in 2008, and continued to trend toward 21% increase in 2009 improving category management growth via new item promotions and merchandising strategies. Promoted (w/i 14 months) to Account Executive managing sales to ten distribution centers, handling a replenishment manager and analyst and regional procurement partners. Represented firm in development of cross-company initiative identifying and documenting best practices for Planning and Forecasting, implementing produce specific ERP system, Pro-Pack. Attended PMA Leadership Symposium, January 2009, and PMA Women’s Leadership Seminar, October 2008
Professional ReviewProject Manager
Aug. 2004 - Feb. 2006Managed design, validation and implementation of web-based market research software, resulting in the support of nation-wide market research specific to financial markets. Delivered dynamic process improvement solutions, resulting in annualized operational savings greater than $250,000.00 Streamlined logical conversion of MS Office/Access data collection vehicle to internet platform in three phases, resulting in cross-referencing all data and applications in execution. Upgraded 20 year old reporting system by integrating new technology advancements, utilizing system benefits, resulting in coordination of updated system development and programming.
Johnson & Johnson Health Care SystemsInventory Analyst/OMC Analyst
Dec. 2001 - Jul. 2004Hired and developed and trained 10 Inventory Management Associates. Led team to successful inventory accuracy metrics greater than 98% across two warehouse models in start-up operation. Supervised rotating shifts of 25-40 technicians in 24-hour global warehouse operation, while managing budget, staff development and overseeing environmental regulation compliances. Increased productivity rates by 11% across picking operations by creating comprehensive “Individual Productivity Program” which identified opportunity areas. Reduced non-value added “air” picks by 85%, via key indicator analysis and restructuring slotting strategy for 6,000 SKU’s. Improvement resulted in $50,000 annual savings via labor reduction.
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