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Work Background
XP Inc.Parcerias Estratégicas e Live Marketing
Mar. 2025• Developed strategic partnership projects between external brands and Grupo XP, aligning growth opportunities for both sides. • Designed and executed live marketing strategies in collaboration with multiple business units, including Investment Banking, Clear Corretora (Traders), XP Asset, Wholesale Bank, InfoMoney, and Internal Engagement. • Led major corporate and brand events such as Expert XP Fair, XP Brazil CEO Conference 2025, ZAT Xperience Immersion (1st Edition), Churraskyn, Na Pole do Mercado, among others.
XP Inc.Marketing - Product Marketing Manager e New Business
Sep. 2021 - Mar. 2025• Co-created the Outliers InfoMoney Award — a pioneering initiative in the Brazilian fund industry — leading project design, cross-functional team integration, and market launch targeting C-Level executives in the financial sector
• Created and executed tailored commercial projects through strategic partnerships, driving client growth and engagement
• Led nationwide roadshows with advertising agencies and sales representatives
• Managed brand activations at major industry events such as Expert XP and Proxxima, focused on editorial product growth
• Managed budgets and built ROI-maximization strategies
XP Inc.Analista de marketing digital
Mar. 2018 - Sep. 2021São PauloSpecialized in strategic and creative launches of financial market infoproducts. Led planning and execution for major industry figures, including Thiago Nigro – O Primo Rico, Ana Laura Magalhães, and Betina Roxo. Delivered high-impact digital campaigns, brand events, and visual identities for new products like Stock Pickers and MoneyLab, driving engagement and growth.
Twist ComunicaçãoCreative Art Director
Feb. 2010 - Mar. 2018Grew from the first intern to Art Director at Twist, leading creative teams and driving end-to-end digital campaigns for brands such as Honda, Sony Pictures, and Instituto Ayrton Senna. Experienced in leadership, cross-functional team management, and strategic brand growth.
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