Università degli Studi di PadovaAdvanced Marketing Teaching Assistant
Oct. 2022 - Oct. 2024Padua, Veneto, ItalyAs a teaching assistant, I organize and monitor the activities included in the Advanced Marketing course, favoring a student-centered and experience-based approach to teaching. At the end of the course, students will be able to apply the knowledge developed in the classroom to concrete cases and will relate to each other and to the company by increasing their soft skills, much requested by the world of work to complement solid university education. Knowing the environmental problems faced by society, the power of agency of consumers and companies, and the urgency of behavioral change, the main professor Silvia Sedita and I have proposed the laboratory “Selling LESS” (Lasting pro-Environmental Sustainable Sales). “Selling LESS” is an initiative to empower Advanced Marketing students to develop critical thinking about Green Marketing and sustainable marketing practices.